About The Landmark
The Landmark, commonly referred to as Landmark, is a prominent Filipino department store and supermarket brand recognized for providing quality merchandise at competitive prices. Since its establishment in 1988, the brand has grown into one of the country’s leading retail chains, operating department stores, supermarkets, and specialty retail outlets. Landmark is particularly noted for its extensive assortment of local and imported products, value-oriented pricing, and convenient one-stop shopping experience. It is owned by The Landmark Corporation, with retail operations managed by Citysuper Incorporated. 1
History
Landmark opened its flagship store in Makati City in January 1988 on the site previously occupied by the Makati Supermart complex, which was destroyed by a major fire in 1985. The company was founded by Teddy Keng, a member of the family behind the Philippine appliance retailer Anson’s. The Makati branch became one of the earliest major department stores in Ayala Center and quickly earned a reputation for offering lower prices than many competing retailers without compromising product quality.
Following the success of its Makati flagship, Landmark expanded into other major commercial districts:
- TriNoma, Quezon City (2007)
- Festival Mall, Alabang (2017)
- Nuvali, Santa Rosa, Laguna
- Bonifacio Global City (BGC), Taguig
The company continues to grow by integrating department stores, supermarkets, and digital shopping platforms to serve both in-store and online customers. 2
Business Model
Landmark operates as a full-line retailer combining:
- Department Stores
- Supermarkets
- Home & Living
- Fashion & Apparel
- Beauty & Personal Care
- Electronics & Appliances
- Toys
- Sports & Lifestyle
- Imported Specialty Goods
Its strategy focuses on providing a broad assortment of products at competitive prices while maintaining a pleasant shopping environment. Unlike many retailers that emphasize premium branding, Landmark has built its reputation around everyday value and affordability. 3
Products and Services
Landmark offers thousands of products across numerous categories, including:
- Men’s, women’s, and children’s fashion
- Shoes and accessories
- Cosmetics and skincare
- Home furnishings
- Kitchenware
- Bedding and linens
- Electronics
- School and office supplies
- Groceries
- Fresh produce
- Imported food products
- Household essentials
Its supermarkets are particularly known for carrying imported grocery brands and specialty food items that are sometimes difficult to find in other Philippine supermarket chains.
Online Shopping
To meet growing demand for digital retail, Landmark launched Landmark.ph, an online grocery platform that allows customers to purchase groceries and household essentials for home delivery. The service extends Landmark’s in-store experience through an integrated e-commerce and logistics platform.
Brand Identity
Landmark positions itself as a retailer that delivers:
- Quality products
- Competitive pricing
- Wide product selection
- Convenient shopping
- Reliable customer service
Its long-standing slogan, “Where Everyday Shopping is a Pleasure,” reflects the company’s emphasis on making daily shopping accessible, enjoyable, and affordable for Filipino consumers. 4
Market Position
Landmark is considered one of the Philippines’ major department store and supermarket operators, competing with other national retail groups such as SM, Robinsons, Rustan’s, and Metro Retail Stores. The brand differentiates itself through:
- Lower everyday pricing
- Extensive grocery assortment
- Strong selection of imported products
- Efficient store layouts
- Loyal customer base, particularly among middle-income households
Its flagship Makati store remains one of the busiest shopping destinations in Ayala Center. 5
Corporate Philosophy
Landmark emphasizes delivering value through:
- Competitive pricing
- Product quality
- Operational efficiency
- Customer satisfaction
- Continuous retail innovation
The company aims to provide a comprehensive shopping destination where customers can purchase everything from groceries to fashion and home essentials under one roof. 6
Current Operations
Today, Landmark operates multiple department stores and supermarkets across Metro Manila and Laguna, while also serving customers through its online grocery platform. Over more than three decades, the company has established itself as one of the Philippines’ most recognizable retail brands, known for combining affordability with a broad product selection. 7
