About The Urban Gardening Shop
The Urban Gardening Shop is a Philippine-based gardening brand and e-commerce retailer specializing in eco-friendly gardening products, organic growing supplies, and educational resources for home gardeners. Established as an extension of the Urban Gardening Mom advocacy, the brand aims to make sustainable urban gardening accessible to beginners and experienced gardeners alike by offering carefully tested products and practical gardening knowledge. The company primarily serves customers throughout the Philippines through its online store and educational platforms.
History
The Urban Gardening Shop was founded by Glo de Castro, a corporate lawyer, urban gardener, and educator who began sharing her gardening experiences through the Urban Gardening Mom blog in 2010. After years of experimenting with container gardening in limited urban spaces, she recognized the lack of locally relevant gardening information and reliable gardening products suited for tropical climates.
As the Urban Gardening Mom community expanded, the online store was launched in 2018 to provide gardeners with products that had been personally tested and evaluated by the founder. The goal was to eliminate the uncertainty often associated with purchasing gardening supplies online while promoting environmentally responsible gardening practices.[1]
Founder
Glo de Castro is the founder of The Urban Gardening Shop and the creator of Urban Gardening Mom. Her gardening journey began as a hobby while balancing her career and family life. Limited backyard space inspired her to develop practical methods for growing vegetables in containers and small urban environments.
Through years of trial and error, she transformed her personal hobby into a public advocacy focused on sustainable food production, environmental responsibility, and home gardening education. Her work has been featured on several Philippine television programs related to agriculture and sustainability.
Mission
The Urban Gardening Shop’s mission is to:
- Promote sustainable and eco-friendly gardening.
- Make quality gardening supplies more accessible to Filipino gardeners.
- Help individuals grow their own food, even in limited urban spaces.
- Encourage organic gardening practices that reduce dependence on synthetic chemicals.
- Educate beginners through practical, locally relevant gardening content.
Products
The Urban Gardening Shop offers a wide selection of gardening products, including:
- Organic fertilizers
- Soil conditioners
- Soilless potting mixes
- Compost and worm castings
- Seeds
- Gardening tools
- Plant supports
- Pots and containers
- Organic pest control products
- Garden accessories
Many products emphasize natural ingredients, biodegradable packaging, and environmentally friendly cultivation methods.
Educational Initiatives
Education is a central component of the brand. Through the Urban Gardening Mom platform, The Urban Gardening Shop provides:
- Gardening blogs
- Step-by-step tutorials
- Video demonstrations
- Beginner gardening guides
- Online gardening courses
- Plant care tips
One of its flagship educational programs is “From Seed to Harvest: The No-Fail Gardener’s Blueprint for Growing Organic Vegetables at Home,” an online course designed to help beginners establish productive home vegetable gardens regardless of available space.
Sustainability
The Urban Gardening Shop promotes environmentally responsible gardening by encouraging:
- Organic vegetable production
- Chemical-free growing methods
- Natural soil improvement
- Composting
- Water-efficient gardening
- Biodegradable packaging
- Sustainable urban food production
Its product selection reflects the brand’s commitment to reducing environmental impact while helping customers cultivate healthy plants and edible gardens.
Target Audience
The brand primarily serves:
- Beginner gardeners
- Urban residents with limited space
- Balcony and container gardeners
- Home vegetable growers
- Organic gardening enthusiasts
- Families interested in food self-sufficiency
- Environmentally conscious consumers
Operations
The Urban Gardening Shop operates primarily as an online retailer serving customers across the Philippines. Its operations are managed by Urban Gardening Mom Inc., with its business hub located in Quezon City, Philippines. Customer support is available through email and online communication channels.[1]
Brand Philosophy
The brand is built on the belief that anyone can successfully grow plants and vegetables regardless of available space. By combining practical education with carefully selected gardening products, The Urban Gardening Shop seeks to make urban gardening approachable, sustainable, and rewarding for Filipino households.
