About TIGERNU
TIGERNU is a Chinese luggage and bag brand specializing in anti-theft backpacks, laptop bags, travel bags, messenger bags, wallets, and business accessories. Founded in 2012 in Guangzhou, China, the brand has become widely recognized for combining modern urban design with security-focused features such as patented anti-theft zippers, hidden compartments, RFID protection, and durable waterproof materials. TIGERNU markets itself as a premium yet affordable brand for commuters, students, professionals, and travelers. [1]
History
The origins of TIGERNU trace back to 2004, when Jiayou Leather Factory was established in Guangzhou. The factory initially operated as an OEM/ODM manufacturer producing bags for other companies.
In 2012, entrepreneur Qian Zhenyou (钱真友) officially launched the TIGERNU brand with the goal of creating innovative backpacks that emphasized security, functionality, and durability. According to the company, Qian’s inspiration came from his childhood experiences in rural China, where many children lacked even basic school bags. This motivated him to build a company focused on producing practical bags that improve everyday life. [2]
Company
-
Founded: 2012
-
Founder: Qian Zhenyou (钱真友)
-
Headquarters: Guangzhou, Guangdong, China
-
Industry: Bags and Travel Accessories
-
Products: Backpacks, laptop bags, messenger bags, sling bags, wallets, travel bags, accessories
-
Parent Company: Guangzhou Tigernu Leather Co., Ltd. [2]
Brand Philosophy
TIGERNU emphasizes three core values:
-
Security – Protecting users’ belongings through anti-theft engineering.
-
Innovation – Continuous research into practical travel and commuting solutions.
-
Quality – Long-lasting materials and precision manufacturing.
The company’s slogan is often presented as:
“Your Partner for Travelling.”
The brand also promotes the spirit of the “Explorer,” encouraging customers to travel confidently while carrying secure and reliable equipment. [3]
Major Innovations
TIGERNU is best known for introducing several patented technologies in the backpack industry.
Double-Layer Anti-Theft Zipper (2012)
The company’s signature innovation was the double-layer anti-theft zipper, designed to make unauthorized opening significantly more difficult than with conventional zippers. It quickly became the brand’s defining feature. [4]
Adjustable Laptop Compartment (2015)
TIGERNU introduced an adjustable suspended laptop compartment that accommodates different laptop sizes while providing better impact protection. The design received patent protection according to the company. [5]
Hidden Security Features
Many TIGERNU bags include:
-
Hidden rear pockets
-
Invisible zippers
-
RFID-blocking compartments (selected models)
-
USB charging ports
-
Reinforced anti-cut fabrics
-
Elastic steel cable locking systems
-
Water-resistant high-density nylon
These features target daily commuters, business travelers, and students. [6]
Products
TIGERNU manufactures a wide range of products including:
Backpacks
-
Business backpacks
-
Laptop backpacks
-
Anti-theft backpacks
-
Expandable travel backpacks
-
Student backpacks
Bags
-
Crossbody bags
-
Messenger bags
-
Sling bags
-
Gym bags
-
Travel duffels
Accessories
-
Leather wallets
-
Card holders
-
Organizers
The brand focuses heavily on minimalist designs with practical storage layouts. [7]
Materials
TIGERNU products commonly use:
-
High-density Oxford fabric
-
Water-resistant nylon
-
Polyester lining
-
Reinforced stitching
-
High-strength zinc alloy hardware
-
SBS or custom-engineered zipper systems
The company states that many materials are selected to provide resistance against abrasion, water, scratches, and daily wear. [8]
Global Presence
According to the company, TIGERNU products are sold in more than 160 countries and regions through:
-
Official online stores
-
Regional distributors
-
Cross-border e-commerce platforms
-
International marketplaces
The brand reports holding more than 200 patents related to luggage design and manufacturing technologies, although patent counts vary slightly across different company publications. [9]
Timeline
| Year | Milestone |
|---|---|
| 1989 | Founder Qian Zhenyou begins working in the luggage industry. |
| 2004 | Jiayou Leather Factory established. |
| 2009 | New manufacturing facility established in Guangzhou. |
| 2012 | TIGERNU brand officially launched. |
| 2014 | Introduced anti-theft backpack concept and double-layer zipper technology. |
| 2015 | Adjustable laptop compartment patented. |
| 2016 | Expanded into leather wallets. |
| 2017 | Released invisible-zipper backpacks and cable-lock systems. |
| 2018 | Introduced anti-cut and bullet-resistant backpack technologies. |
| 2019 | Released environmentally compliant Oxford fabric products. |
| 2020 | Brand available in over 160 countries; adopted the “Explorer” brand spirit. |
| 2021–2022 | Introduced new product lines including Connect, Elite, Retro, Trekker, Dragon, and improved adjustable shoulder systems. [10] |
Manufacturing
TIGERNU manufactures products through Guangzhou Tigernu Leather Co., Ltd., which also provides OEM and ODM services for international clients. The company emphasizes in-house product development, patented technologies, and quality control throughout production. [11]
Reputation
TIGERNU has established a strong reputation in the affordable premium backpack market, particularly among commuters, students, digital professionals, and travelers. Reviews frequently highlight:
Strengths
-
Excellent value for money
-
Functional anti-theft features
-
Comfortable ergonomic design
-
Durable construction
-
Modern aesthetics
Common criticisms
-
Some advanced features (such as RFID protection or TSA locks) are available only on selected models.
-
The minimalist styling may not appeal to users seeking fashion-oriented designs.
Notable Features
-
Patented double-layer anti-theft zipper
-
Hidden anti-pickpocket pockets
-
Expandable storage (selected models)
-
USB charging ports
-
Water-resistant construction
-
Reinforced anti-cut fabrics
-
Ergonomic shoulder straps
-
Laptop compartments up to 17 inches (model dependent)
-
Multiple international patents [12]
Mission
According to the company, TIGERNU aims to simplify travel by designing bags that combine security, comfort, durability, and innovation while remaining accessible to a broad range of users. The brand positions itself as creating products that help people pursue work, study, and travel with greater confidence. [13]




