Trust International was established in 1983 as Aashima Technology B.V. by Dutch entrepreneur Michel Perridon. Initially, the company focused on importing computer accessories before launching products under the Trust brand in the mid-1980s. [1]

As the personal computer market expanded throughout Europe, Trust grew rapidly by opening subsidiaries in several countries, including Germany, the United Kingdom, France, and Italy. In 2003, the company officially changed its corporate name from Aashima Technology B.V. to Trust International B.V. to strengthen global recognition of the Trust brand. [1]

[1]

Trust develops products across several consumer technology segments.

Home & Office

• Wireless and wired keyboards

• Computer mice

• Ergonomic accessories

• Webcams

• USB hubs

• Laptop stands

• Docking stations

• Headsets

• Speakers

• Chargers and cables

Gaming

Trust’s gaming products are marketed under the GXTrust (Trust Gaming) brand and include:

• Gaming keyboards

• Gaming mice

• Mechanical keyboards

• Gaming chairs

• RGB accessories

• Microphones

• Gaming headsets

• Mousepads

• Controllers

Mobile Accessories

• Power banks

• Bluetooth speakers

• Phone chargers

• USB-C accessories

• Car chargers

• Wireless charging devices

Smart Home

Trust also offers products for connected homes, including:

• Smart lighting

• Wireless doorbells

• Smart plugs

• Remote controls

• Home automation accessories

Business Solutions (B2B)

The company supplies office peripherals and collaboration equipment for businesses, including:

• Conference webcams

• Office headsets

• Docking stations

• Presentation accessories

[2]

Trust positions itself as a value-for-money electronics brand. Instead of competing in the premium segment, it focuses on offering reliable everyday technology at affordable prices. Its products target:

• Students

• Home users

• Office workers

• Casual gamers

• Small businesses

The company emphasizes practical functionality, ease of use, and accessibility over cutting-edge premium features. [3]

In recent years, Trust has increased its focus on sustainability through initiatives such as:

• Using more recycled plastics in selected products

• Reducing packaging materials

• Improving product durability

• Expanding environmentally conscious product lines under its Clevergreen label

• Publishing sustainability and impact reports

[2]

Trust products are available in more than 50 countries across Europe and other international markets. They are distributed through:

• Electronics retailers

• Department stores

• Online marketplaces

• Computer specialty shops

• Business distributors

The company maintains local sales teams in multiple regions to support distribution and customer service. [2]

Trust has been involved in motorsport sponsorships, particularly in Formula racing. Past partnerships include sponsorship of:

• Minardi Formula One Team

• Jordan Grand Prix

• Spyker F1

• Arden International (GP2)

These sponsorships helped increase brand visibility, especially in Europe. [1]

• Established in 1983

• Dutch electronics manufacturer

• Headquarters in Dordrecht, Netherlands

• Known for affordable PC and gaming accessories

• Operates three primary brands:

• Trust

• GXTrust (Gaming)

• Trust Smart Home

• Products sold in over 50 countries

• Privately owned by investment firm Egeria

[1]

According to the company, its mission is to simplify everyday digital life by providing reliable, accessible, and increasingly sustainable technology accessories that help people work, play, and connect. [2]

1. Trust (company)

2. Trust.com – About Trust – Our values and focus

3. Trust International B.V. | LinkedIn