Public trademark records indicate that the Vispinvo name began appearing in formal commercial use in the mid-2020s. There is no reliable public source establishing an exact founding year; the brand is best described as an emerging sports-equipment label established commercially in the 2020s.

A U.S. trademark application for Vispinvo was filed on 26 March 2024 by Shenzhen Shiyin Trading Co., Ltd. The application covered a broad selection of racket-sport products, including badminton rackets, tennis rackets, squash rackets, racquetball rackets, table-tennis rackets, and racket strings. The U.S. mark was subsequently registered on 23 September 2025.[1]

Canadian trademark records provide further evidence of the brand’s expansion. Shenzhen Shiyin Trading filed for Vispinvo in Canada on 3 April 2025, covering products including badminton rackets, exercise equipment, sports nets, racket strings, shuttlecocks, grip tape, and ball-launching equipment. The Canadian trademark was registered on 22 May 2026 and is currently listed as active.[3]

Vispinvo has also appeared in trademark documentation in Hong Kong and Malaysia, indicating an effort to establish protection across multiple international markets.[1]

The Vispinvo trademark is owned by Shenzhen Shiyin Trading Co., Ltd. The company is identified in trademark records as a Chinese limited-liability company with an address in the Shajing area of Bao’an District, Shenzhen City, China.[3] This establishes Vispinvo as a formally protected commercial brand with registrations in multiple jurisdictions rather than an informal marketplace label.

Storefronts associated with POWKIDDY have described Vispinvo as a brand “under POWKIDDY” and promoted its pickleball paddles as part of a broader sports-equipment offering. However, official trademark records independently identify Shenzhen Shiyin Trading Co., Ltd. as the owner. While POWKIDDY publicly presents Vispinvo within its commercial ecosystem, the precise corporate relationship between the entities is not sufficiently documented to confirm legal ownership in either direction.[1]

Pickleball

Pickleball is Vispinvo’s most prominent current product category. Its official online store lists numerous paddles, including models such as:

• VS-R16
• VS-YBV51
• VS-YBV34
• VS-R22
• GOD TA-16
• VS-BALANCE

Many of these products are advertised with T700 carbon fibre, 16 mm construction, thermoforming, polypropylene honeycomb cores, and foam-injected edges.[2] For example, the VS-R16 is marketed as a 16 mm T700 carbon-fibre thermoformed paddle with a polypropylene honeycomb core and foam-injected edges. Other models utilise edgeless construction or emphasise expanded sweet spots, control, and balance.[2]

In the Philippines, Vispinvo products are sold through online marketplaces. Listings on platforms such as Lazada describe carbon-fibre and T700 pickleball paddles and identify a “Vispinvo Official Sports” seller.[4]

Racket sports

The company’s trademark portfolio extends beyond pickleball. The U.S. registration covers badminton rackets, tennis rackets, table-tennis rackets, squash rackets, racquetball rackets, frontenis rackets, racket strings, and other racket-related sporting goods. It also covers handheld game consoles and video-game consoles under the same Class 28 filing.[1]

Later trademark filings expand the sporting-goods description to include shuttlecocks, sports nets, grip tape, cricket bags, exercise balls, knee guards, elbow guards, free weights, and ball-pitching equipment.[3] This suggests Vispinvo’s intended identity encompasses a wider range of athletic equipment than pickleball alone.

Vispinvo’s product marketing places substantial emphasis on materials engineering. A recurring material is T700 carbon fibre, which appears across several pickleball paddle models. The company promotes carbon-fibre faces as providing stiffness, responsiveness, durability, and weight reduction.[2]

Thermoforming is another key technology. In this construction method, structural components are formed and bonded under heat and pressure, creating a more integrated structure than conventional separately assembled designs. Vispinvo also promotes polypropylene honeycomb cores, a standard in modern pickleball paddles for maintaining stiffness and impact resistance while reducing weight. Some models additionally feature foam-injected edges to improve structural stability, enlarge the effective hitting area, and influence vibration characteristics.[2]

Several Vispinvo pickleball paddles are marketed as USAPA approved or authorised. The official store uses this language in descriptions of models such as the VS-R16, VS-YBV51, VS-YBV34, and VS-R22.[2] This positioning presents higher-end paddles as suitable for organised and competitive play rather than solely recreational use. However, approval status varies by model, and verification against the official USA Pickleball equipment list is recommended for specific paddles.

Vispinvo positions itself in the performance-oriented value segment of racket sports. Marketing combines specifications typically associated with premium paddles—including T700 carbon fibre, thermoformed construction, 16 mm cores, foam-injected edges, edgeless designs, polypropylene honeycomb cores, and large sweet spots—with accessible retail pricing.[2]

This proposition offers performance-oriented racket equipment using modern materials and construction techniques without exclusive luxury pricing. Such positioning is relevant in the expanding pickleball market, where demand exists for technically sophisticated paddles at various price points.

Vispinvo pursues an international market strategy evidenced by U.S. trademark registration in 2025,[1] Canadian registration in 2026,[3] trademark activity in Hong Kong and Malaysia,[1] and online sales in the Philippines.[4] The brand operates an international-facing online store for its pickleball products.[2] These efforts characterise Vispinvo as a relatively new Chinese sports-equipment brand establishing an international identity through trademarks, direct-to-consumer e-commerce, and marketplace distribution.

According to U.S. trademark records, “Vispinvo” has no meaning in a foreign language. The trademark is treated as an invented or coined brand name rather than a word with a specific dictionary translation.[1] There is no reliable basis for claims that the name officially stands for a particular phrase or acronym.

Vispinvo’s public footprint is young compared to established racket-sports brands such as Wilson, HEAD, Babolat, Yonex, or JOOLA. Current visibility centres on pickleball paddles, particularly carbon-fibre models. Marketplace listings target both recreational and competitive players, while product descriptions emphasise professional-level construction and certification.[2][1]

Due to the brand’s relative youth, there is less publicly available information regarding long-term professional sponsorships, player contracts, tournament history, research facilities, and independent laboratory testing than for major legacy manufacturers. This distinction is relevant when evaluating marketing claims.

• 2024 – Vispinvo trademark application filed in the United States by Shenzhen Shiyin Trading Co., Ltd.[1]
• 2024 – U.S. filing identifies racket-sport equipment including badminton, tennis, squash, table tennis, and racquetball products.
• 2025 – Vispinvo becomes registered on the U.S. Principal Register.
• 2025 – Canadian trademark application filed covering a broader selection of sports equipment.[3]
• 2025 – Vispinvo appears in trademark publications in additional international jurisdictions.[1]
• 2026 – Canadian trademark registration issued, with protection extending through 2036.[3]
• 2026 – Online product presence prominently features carbon-fibre pickleball paddles and related equipment.[2]

1. VISPINVO Trademark Application of Shenzhen Shiyin Trading Co., Ltd. – Serial Number 98467574 :: Justia Trademarks
2. Vispinvo Pickleball Office Store
3. Canadian Trademarks Details: VISPINVO — 2389797 — Canadian Trademarks Database – Intellectual property and copyright – Canadian Intellectual Property Office – Innovation, Science and Economic Development Canada
4. Vispinvo | Durable Impact Resistant Pickleball Paddle