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About VIVA Books

VIVA Books Private Limited, commonly known as VIVA Books, is an Indian publishing company headquartered in New Delhi, India. It is primarily recognised for publishing school, higher-education, academic, professional, and general-interest books. The firm operates as part of the broader Viva Group, an education and publishing organisation with activities spanning publishing, distribution, marketing, and digital learning.[1]

Overview

Field Information
Name Viva Books Private Limited
Brand name VIVA Books
Industry Book and periodical publishing
Country India
Headquarters New Delhi, India
Established 1991 (registered private company); over three decades in education and academics
Parent/group Viva Group
Primary focus Educational, academic, professional, and general-interest publishing
Major publishing areas STEM, medicine, engineering, management, social sciences, humanities, languages, literature, reference, and school education
School publishing imprint Viva Education
Distribution Nationwide Indian network with offices in major cities
Official website vivabooksindia.com

Corporate records identify Viva Books Private Limited as a Delhi-registered private company incorporated on 30 January 1991.[2]

History

VIVA Books developed alongside the growth of the Viva Group, which describes itself as having more than three decades of experience in education and academic publishing. Over time, the organisation expanded beyond conventional book publishing into educational imprints, publishing representation, distribution, marketing, and digital learning.[1]

The group subsequently established or developed several associated businesses and imprints, including Viva Education, Source Books, Amaira Books, VOLT Learning, Viva ISOLS, Kogan Page India, and Jones & Bartlett India.

This structure positions VIVA Books within a larger publishing and educational ecosystem that combines content creation, publishing, distribution, and learning technology.

Publishing profile

VIVA Books describes itself as an independent publisher with a catalogue covering a broad range of academic and educational disciplines. Its publishing programme includes:

  • Science and technology
  • Engineering and technology
  • Medicine and health
  • Biological sciences
  • Management and business
  • Social sciences
  • Humanities
  • Languages and literature
  • General and reference works
  • Physical education and sports
  • School books
  • Competitive-examination material

The catalogue serves diverse audiences, ranging from school students and university undergraduates to academics, researchers, professionals, and general readers.

Academic publishing

A significant area of operations for VIVA Books is higher-education and academic publishing. The company produces textbooks intended for undergraduate and postgraduate courses, alongside scholarly books and research-oriented works.[1]

Textbooks

VIVA Books publishes textbooks for graduate and postgraduate education in fields such as science, engineering, medicine, management, social sciences, and humanities.

Research and academic books

The company publishes research monographs, dissertations, and other original academic works, particularly where the material has broader scholarly relevance.

Conference proceedings

VIVA Books also publishes selected conference and seminar proceedings, often in collaboration with universities, research institutions, and academic organisations. Cited academic partners include the IITs, IIMs, IGNOU, Visva-Bharati, and other research bodies.

Reprints

Historically, a portion of the business has involved reprinting international academic and professional titles for the Indian market to make overseas publications available at locally appropriate price points. The publisher states it has reprinted more than 1,000 titles through this programme.

Viva Education

Viva Education serves as the group’s dedicated school-book imprint. It is described as a major educational brand targeting school learners, with materials emphasising content quality, editorial standards, visual design, and production values.[3]

The distinction between the two primary brands is as follows:

  • VIVA Books: Broader academic, professional, and general publishing.
  • Viva Education: Primarily school and educational publishing.

Both entities operate within the wider Viva Group.

International publishing and distribution

VIVA Books functions as a publisher representative, distributor, and marketing organisation for international publishers in India. Its international relationships have included Kogan Page, Facts On File, Cold Spring Harbor Laboratory Press, Eurospan, Hodder Education, Jones & Bartlett Learning, Lynne Rienner, World Bank Publications, and W. W. Norton & Company.

This role extends beyond producing books under its own imprint; the company facilitates market entry, development, and distribution for international publishers within India.

Distribution network

The company maintains a substantial distribution and sales network across India. Listed locations include:

  • New Delhi
  • Mumbai
  • Bengaluru
  • Chennai
  • Hyderabad
  • Kolkata
  • Kochi
  • Guwahati

VIVA Books works with distributors, wholesalers, retailers, libraries, and educational institutions nationwide, reporting more than 30,000 active customers.

Catalogue and scale

According to its website, the current online catalogue covers more than 10,000 books across numerous academic and educational categories. The company has historically stated that its publishing programme produces more than 1,000 titles per year, though this figure represents self-reported output rather than independently audited data.

Editorial and production philosophy

VIVA Books positions content and production quality as central to its publishing model. Publications undergo editorial and peer-review processes involving subject specialists, editors, and educators, with an emphasis on accuracy, relevance, readability, and production standards.

Publishing teams are described as comprising academic experts, experienced authors, professional editors, designers, artists, visual-media specialists, and production personnel.[3]

Digital learning

The Viva Group has expanded into digital education through VOLT Learning, its online learning business. VOLT Learning integrates traditional printed educational content with digital learning and online resources, reflecting a business model that encompasses both print and educational technology.

Relationship with international publishers

A defining feature of the company’s history is its function as a bridge between international publishers and the Indian market. Through ventures such as Kogan Page India and Jones & Bartlett India, VIVA Books supports the availability of international academic and professional literature in India, including editions priced for local students and professionals.[1]

Consequently, the organisation operates simultaneously as:

  1. An Indian publisher
  2. An educational-content company
  3. A book distributor
  4. A publisher representative
  5. A marketing organisation for international publishers
  6. A participant in digital learning

Corporate leadership

Current contact information identifies Vinod Vasishtha as Managing Director and Aakash Vasishtha as Executive Director. Senior executives are also listed for sales, finance, operations, publishing, and marketing. Corporate registration records identify several directors associated with Viva Books Private Limited.[2]

Recognition

The Viva Group states it received the Best Publisher Award 2022 from the Delhi State Booksellers & Publishers’ Association.[1] The organisation has also highlighted awards relating to publishing, production, and contributions to education.

Headquarters

The listed headquarters are located in Daryaganj, New Delhi, a historic centre for the Indian book trade.

Viva Books Private Limited
4737/23, Ansari Road
Daryaganj
New Delhi – 110002
India[1]

Position in Indian publishing

VIVA Books occupies a distinctive position in the Indian publishing industry due to its dual focus on domestic publishing and international publishing representation. Its catalogue encompasses school education, higher education, academic research, professional learning, and general-interest subjects, supported by nationwide distribution infrastructure and international partnerships.[1]

The publishing model can be summarised as: Education + Academic Publishing + Distribution + International Publishing Partnerships + Digital Learning.

Viva Group

VIVA Books operates within the larger Viva Group. The group’s companies and brands include:

  • VIVA Books
  • Viva Education
  • Amaira Books
  • Source Books
  • Viva Marketing
  • Viva ISOLS
  • VOLT Learning
  • Kogan Page India
  • Jones & Bartlett India[1]

This structure enables participation across multiple points in the publishing value chain, from content development and publishing to marketing, distribution, and digital delivery.

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI