• Brand Name: Volcom

• Founded: 1991

• Founders: Richard Woolcott and Tucker Hall

• Headquarters: Costa Mesa

• Industry: Apparel, Footwear, Accessories

• Specialization: Skateboarding, Surfing, Snowboarding, Lifestyle Fashion

• Signature Motto: “True To This”

Volcom was founded in 1991 after friends Richard Woolcott and Tucker Hall took a memorable snowboarding trip to Lake Tahoe. Inspired by their passion for snowboarding, skateboarding, and surfing, they decided to create a company that represented the freedom and creativity of board sports rather than traditional corporate values. [2]

With an initial investment of $5,000, the company began operating from their bedrooms in Southern California. Their first-year clothing sales totaled only about $2,600, but the brand quickly gained recognition among skateboarders and surfers for its authentic image and distinctive designs. [2]

Volcom describes itself as “America’s First Boarding Company.” [1]

Rather than focusing on only one sport, the brand united:

• Skateboarding

• Surfing

• Snowboarding

• Music

• Art

Its long-standing slogan, “True To This,” encourages people to pursue what they genuinely love, regardless of mainstream expectations. This philosophy has remained central to Volcom’s identity for more than three decades. [1]

Volcom produces a wide variety of products for men, women, and children, including:

Clothing

• T-shirts

• Hoodies

• Jackets

• Jeans

• Shorts

• Pants

• Dresses

• Flannels

Surf Collection

• Boardshorts

• Rash guards

• Wetsuits

• Swimwear

Snow Collection

• Snow jackets

• Snow pants

• Base layers

• Gloves

• Technical outerwear

Skate Collection

• Durable pants

• Graphic tees

• Hoodies

• Skate-inspired apparel

Accessories

• Hats

• Beanies

• Backpacks

• Wallets

• Belts

• Socks

• Sunglasses

Volcom’s style is characterized by:

• Streetwear aesthetics

• Skate-inspired fashion

• Surf culture influences

• Minimalist and bold graphics

• Premium outerwear

• Relaxed fits

• Artistic collaborations

Many products prominently feature the famous Stone logo, one of the most recognizable symbols in action sports. [1]

Volcom has sponsored hundreds of professional athletes across:

• Skateboarding

• Surfing

• Snowboarding

The company has also collaborated with musicians, artists, photographers, and filmmakers, helping shape action sports culture beyond apparel. [4]

In recent years, Volcom has expanded its sustainability initiatives, including:

• Increased use of recycled materials

• More responsibly sourced cotton

• Lower-impact manufacturing practices

• Environmental awareness campaigns

These efforts are part of the company’s broader commitment to responsible product development. [5]

Volcom has changed ownership several times:

• 1991: Founded independently by Richard Woolcott and Tucker Hall.

• 2005: Became a publicly traded company.

• 2011: Acquired by Kering.

• 2019: Acquired by Authentic Brands Group, which continues to own the brand and licenses its operations to partners. [6]

Volcom is recognized for:

• Authentic action sports heritage

• Creative independence

• Youth culture

• Music and art collaborations

• Premium technical outerwear

• Strong community of riders and creators

Unlike many fashion labels, Volcom’s identity has consistently centered on the cultures of skateboarding, surfing, and snowboarding.

Today, Volcom products are sold in:

• North America

• Europe

• Australia

• Japan

• South America

• Numerous other international markets through retailers, distributors, and e-commerce. [7]

• Volcom refers to itself as “America’s First Boarding Company.” [1]

• The Stone logo is among the most recognizable symbols in skate, surf, and snowboard culture. [1]

• The brand has maintained the slogan “True To This” for many years. [1]

• It has supported independent music, film, and art alongside boardsports throughout its history. [8]

Volcom is a pioneering American action sports brand founded in 1991 that blends skateboarding, surfing, snowboarding, music, and art into a distinctive lifestyle identity. Built on the philosophy of “True To This,” it has grown from a small California startup into a globally recognized brand known for its durable apparel, creative collaborations, and enduring influence on boardsports culture. Today, Volcom remains owned by Authentic Brands Group and continues to serve athletes, artists, and fans of action sports around the world. [9]

1. About Volcom | True to This

2. Volcom

3. LLM Info – Volcom

4. History – Volcom United Kingdom

5. About – Volcom

6. About – Volcom Europe

7. História – Volcom Brasil – Loja Oficial

8. Sobre Nós – Volcom Brasil – Loja Oficial