The origins of WavesPlus trace back to the establishment of Waves Magazine in April 2007 by Nigerian media entrepreneur Lamina Azeez. Initially focused on public affairs and community-oriented content, the publication evolved into a broader youth and lifestyle magazine. As digital media disrupted traditional print publishing, Waves Media diversified its operations by launching Waves Gist Zone, a radio programme, and subsequently expanding into photography and television production. According to Azeez, the television initiative was developed to create a new media platform capable of reaching audiences beyond the declining traditional print market.

WavesPlus TV began broadcasting around 2020, initially through Lagos Television, before developing a wider distribution footprint via pay-TV platforms. In July 2026, Waves Media announced that WavesPlus would expand to Galaxy Television, allowing the programme to air on both Lagos Television and Galaxy Television. This expansion was described as part of the brand’s effort to increase its national audience and strengthen its position in the Nigerian media industry.[1]

WavesPlus is structured as a 30-minute edutainment programme that combines entertainment with informative and inspirational material. Its programming is designed to appeal particularly to young Nigerians while remaining accessible to a wider family audience.

Recurring segments include:

• Wavespreneur – highlights entrepreneurs and young people building businesses and careers
• Movie Waves – coverage and discussion of films and entertainment
• Personality Profile – interviews and profiles of notable personalities
• Waves on the Streets – interactive street interviews and public opinions
• Hit Song of the Week – music-related content and highlights

The programme’s content reflects the wider philosophy of Waves Media, which describes its audience and contributors around the concept of “Youthful and Useful” individuals. The organisation emphasises content intended to encourage productive engagement among young people and showcase individuals making positive contributions in their fields.

WavesPlus was initially associated with Lagos Television (LTV) and subsequently became available through additional television distribution platforms, including DStv, GOtv, and StarTimes. Its 2026 expansion to Galaxy Television represented a further step toward national reach. Waves Media stated that the programme had developed a loyal audience over more than six years of broadcasting and received significant participation through interactive features such as its trivia segment.[1]

WavesPlus is part of Waves Media’s broader transition from a traditional print publisher into a multi-platform media organisation. Rather than operating solely as a television entertainment programme, the brand combines several media functions: entertainment, information, youth culture, entrepreneurship, interviews, and audience interaction. This positioning allows WavesPlus to occupy the space between conventional entertainment television and educational programming. Its emphasis on entrepreneurs, personalities, music, film, and street-level audience perspectives gives it a distinct youth-oriented Nigerian popular-culture identity.

WavesPlus is a product of the broader Waves Media Limited ecosystem. The evolution of the brand can be broadly represented as:

Waves Magazine (2007) → Waves Gist Zone → Photography/Media Services → WavesPlus TV → Expanded television and digital presence

Waves Media describes itself as a Nigerian media organisation providing content and professional media services, including photography, videography, advertising, and public relations.

WavesPlus is notable for demonstrating how a Nigerian independent media organisation can evolve across different forms of media. Beginning with a print magazine, Waves Media progressively incorporated radio and television as audience behaviour and the advertising market changed. The development of WavesPlus represents a digital-era transformation of a traditional Nigerian media brand. Its 2026 expansion to Galaxy Television further indicates an ambition to move beyond a primarily Lagos-based broadcast identity toward a broader Nigerian television audience.[1]

Note: This article refers specifically to WavesPlus TV under Waves Media Limited in Nigeria. It should not be confused with the separate WavesPlus retail and home-appliance business associated with Waves Corporation in Pakistan.

1. Wavesplus Expands to Galaxy Television, Reaching More Viewer