The origins of WELCOAT are linked to Wel-Best Manufacturing, Inc., which was established on October 1, 1970, as a manufacturer of automotive coatings and resins. The company expanded its technical capabilities through partnerships and knowledge exchanges with international firms, notably BASF Coatings of Germany and Shinto Paint of Japan.

In 1992, the company entered the architectural paint market with the launch of WELCOAT Paints, marking a strategic shift from automotive refinishes to decorative house paints. This expansion continued in 1998 with the introduction of waterproofing products, followed by the launch of Rain or Shine Elastomeric Paint in 2004. The company currently operates as Asian Coatings Philippines, Inc., with WELCOAT remaining one of its primary brands.

WELCOAT functions as a brand under Asian Coatings Philippines, Inc. rather than as an independent publicly listed corporation. The parent company maintains its listed address at 48 Amang Rodriguez Avenue, Santolan, Pasig City.[1] Asian Coatings identifies itself as a local coatings manufacturer, with WELCOAT comprising a significant portion of its portfolio alongside Rain or Shine, which focuses on elastomeric and exterior paint segments.

WELCOAT covers multiple categories of architectural and protective coatings.

Decorative paints

The brand offers various products for interior and exterior decoration, including:[1]

• WELCOAT Flatwall Enamel White
• WELCOAT Interior Semi-Gloss Enamel White
• WELCOAT Quick Dry Enamel
• WELCOAT Semi-Gloss Latex White
• WELCOAT Gloss Latex White
• WELCOAT Flat Latex White
• WELCOAT Masonry Primer White
• WELCOAT Masonry Putty White
• WELCOAT Mixing Base

Metal primers

WELCOAT Metal Primer serves as a preparatory coating for steel and other metal surfaces where corrosion protection is critical. It is designed to be applied via brush or roller as part of a system, typically followed by compatible WELCOAT enamel topcoats.[1]

Enamel paints

The brand produces enamel coatings suitable for both wood and metal substrates. The Quick Dry Enamel variant is positioned as a fast-drying option within the decorative range.[1]

Mixing bases and tinting

WELCOAT Mixing Base is a modified acrylic, water-based product intended for interior and exterior concrete. It is formulated to be combined with Alpha Chroma Acry-Color for custom finishes. Available in 1-liter and 4-liter sizes, the manufacturer estimates coverage of approximately 20–25 square meters per 4 liters per coat, subject to surface porosity.[1]

Specialty coatings

The broader WELCOAT ecosystem has historically included specialized products such as marine enamel, epoxy primer, epoxy coatings, polyester body filler, masonry coatings, traffic paint, and automotive-related coatings. Specific availability may vary based on current catalogs.[1]

Residential

WELCOAT products are commonly used in Philippine homes for interior walls, exterior concrete, doors, metal gates, grills, steel components, and decorative woodwork.

Construction

The brand appears in institutional construction specifications. For instance, university project guidelines have specified WELCOAT Acrytile Paint for exterior masonry and WELCOAT rubber-base traffic paint for curbs and parking areas.

Industrial and metalwork

Beyond decorative uses, the brand’s metal primers and specialty coatings serve industrial applications requiring surface preparation and corrosion resistance prior to topcoat application.[1]

WELCOAT holds a distinct position in the Philippine coatings industry due to its lineage spanning automotive, architectural, and protective coatings. Its evolution from Wel-Best Manufacturing reflects a transition from specialized industrial finishes to a comprehensive consumer and construction portfolio.

The brand maintains visibility in the local retail sector, with products such as metal primers, enamels, latex paints, and epoxy primers available through hardware stores and online marketplaces.

The brand’s technical foundation stems from Wel-Best Manufacturing’s historical collaborations with BASF Coatings and Shinto Paint. These partnerships facilitated the transfer of industry practices and formulation expertise, enabling WELCOAT to extend beyond standard wall paints into primers, automotive refinishes, and protective systems.

WELCOAT is a registered commercial designation in the Philippines. Records from the Intellectual Property Office of the Philippines indicate that Asian Coatings Phils., Inc. filed for the trademark “WELCOAT PREMIUM PERMACOLORS” in 2016, covering goods in Class 2 (paints).[2]

WELCOAT is historically linked to the professional basketball franchise now known as the Rain or Shine Elasto Painters. The team originated in the Philippine Basketball League as Welcoat House Paints (also known as the Welcoat Paint Masters) before joining the Philippine Basketball Association (PBA) as the Welcoat Dragons in 2006. The franchise was subsequently rebranded as the Rain or Shine Elasto Painters, reflecting the corporate identity of Asian Coatings.[3]

WELCOAT is characterized as a practical, locally established brand focused on surface protection, decorative finishing, corrosion resistance, and ease of application. Unlike brands concentrating solely on premium decorative paints, WELCOAT’s portfolio addresses the entire painting system, from surface preparation and priming to final coloring, catering to both residential and professional users.

Asian Coatings Philippines, Inc. is headquartered at 48 Amang Rodriguez Avenue, Santolan, Pasig 1610, Metro Manila, Philippines.[1] This base underscores the brand’s identity as a Philippine-market entity, despite its historical technical ties to international organizations.

1. Welcoat – Asian Coatings
2. Intellectual Property Center, 28 Upper McKinley Rd.
3. Rain or Shine Elasto Painters