The U.S. trademark record identifies Shenzhen Asilandun Leather Products Co., Ltd. as the owner of the WOALMORN mark. The 2025 U.S. filing covered a broad range of electronic and consumer products—including smartwatches, smartphone cases and chargers—in addition to other electronic goods.[1]

Publicly available information about Woalmorn’s corporate history is relatively limited. Some Chinese-language sources describe 万晨 (Woalmorn) as a watch-strap brand established in 2013, with an origin story connected to British watch design and an ambition to specialise in high-quality leather straps. However, these claims appear primarily in secondary promotional or industry content rather than in a clearly identifiable official corporate history, so they should be treated as reported brand background rather than independently verified historical facts.

What can be independently corroborated is that the Woalmorn name is actively used commercially for watch straps and that the WOALMORN trademark was filed in the United States in May 2025 and subsequently registered on December 9, 2025.[1]

Woalmorn’s most visible product category is watch straps.

Leather straps

Leather appears to be the brand’s core category. Its catalogue includes:

• Genuine leather watch straps
• Full-grain leather straps
• Men’s and women’s leather bands
• Butterfly-clasp leather straps
• Traditional buckle straps
• Quick-release leather straps
• Straps designed around particular watch cases and lug dimensions

Marketplace listings describe some Woalmorn straps as using genuine or full-grain leather and offering matte finishes and relatively traditional designs.[2]

The brand sells straps intended for watches from a variety of manufacturers. Listings specifically mention compatibility with Tissot, Longines, Citizen, Casio, IWC and other watch models. This does not mean that Woalmorn is affiliated with those manufacturers; the products are aftermarket replacement straps designed to fit compatible watches.[2]

Rubber straps

Woalmorn also sells fluororubber watch straps, including quick-release designs. These appear particularly targeted toward sports and luxury watches where rubber is preferred for durability and resistance to moisture compared with leather.[1]

Specialised and exotic-leather products

The catalogue also includes higher-priced products described as crocodile leather straps, including versions intended for IWC-style watches.[2]

Based on its product catalogue, Woalmorn’s design strategy is less about creating complete watches and more about changing or upgrading the appearance of an existing watch.

Its products generally emphasise:

• Traditional watch aesthetics
• Leather craftsmanship and texture
• Compatibility with established watch designs
• Multiple lug widths and case configurations
• Buckle and butterfly-clasp options
• Replacement of worn original straps
• Personalisation of watches without replacing the watch itself

This makes Woalmorn particularly relevant to owners who want to give an existing watch a different appearance—for example, changing a metal bracelet to leather or replacing an ageing OEM strap.

Woalmorn occupies a different position from companies such as Tissot, Longines or IWC Schaffhausen.

Those companies manufacture watches and also sell branded accessories. Woalmorn primarily operates in the aftermarket watch-accessory segment.

Its business model can therefore be summarised as:

Buy an existing watch → replace its strap → change its appearance, comfort and wearing experience.

This segment is attractive because watch straps are relatively inexpensive compared with buying another watch, while still having a significant effect on the visual character of a timepiece.

Woalmorn products are visible on major e-commerce marketplaces. In the Philippines, for example, Lazada listings show Woalmorn leather straps with seller ratings in the high-90% range and customer ratings around 4.8/5 on several listings.[2]

Individual listings show a fairly broad price range depending on material, construction and intended watch. Standard leather straps can be around the lower end of the market, while specialty leather products—such as crocodile straps—can be considerably more expensive.[2]

Woalmorn products are also listed through Chinese e-commerce channels, where the brand is identified as 万晨 (Woalmorn) and appears in watch-strap product searches.[1]

One of the clearest pieces of corporate information available concerns the WOALMORN trademark in the United States.

The trademark was filed on May 8, 2025, under the name Shenzhen Asilandun Leather Products Co., Ltd. The application initially covered goods including baby monitors, bathroom scales, binoculars, camcorders, smartphone cases, battery chargers, computer hardware, sports goggles, smartwatches and tablet computers.[1]

The trademark subsequently progressed through examination and publication and was registered on December 9, 2025, as U.S. Registration No. 8,060,526.[3]

This trademark record is important because it provides stronger evidence of the legal ownership of the WOALMORN name than many marketplace descriptions do.

A potentially confusing aspect of Woalmorn’s marketing is its frequent reference to established watch brands.

For example, listings may say that a Woalmorn strap is suitable for IWC Pilot, Tissot, Longines, Citizen, Casio, etc.[2]

These references should generally be understood as compatibility descriptions, not evidence that Woalmorn is an official accessory division, subsidiary or authorised manufacturer for those companies.

In other words:

Woalmorn strap → aftermarket accessory

rather than:

Woalmorn → manufacturer of Tissot/IWC/Longines accessories

unless a particular product is explicitly documented as officially licensed.

Available marketplace evidence suggests generally positive customer reception for several Woalmorn products. For example, one Lazada listing for a full-grain leather strap shows a 4.8/5 rating from 73 ratings, while another listing shows 4.8/5 from 103 ratings. Customers commonly mention appearance, fit, installation and perceived quality positively.[2]

There are also less-positive comments. One customer described a strap as somewhat stiff, illustrating a common characteristic of relatively new leather watch straps: leather may initially feel firm and become more flexible with use.[2]

Because these reviews come from individual marketplace listings rather than independent laboratory testing, they are better interpreted as customer experience data rather than objective measurements of leather quality.

Woalmorn’s apparent brand identity can be characterised as:

Classic — leather-focused — aftermarket — compatible — accessible luxury.

Rather than competing primarily on the prestige of owning a particular watch, the brand sells the idea that an existing watch can be refreshed and personalised through its strap.

This is particularly relevant for owners of older watches. Replacing a worn strap can make a watch look substantially newer without changing the watch movement or case.

Strengths

• Broad compatibility with watches from many manufacturers
• Strong emphasis on leather straps
• Multiple designs, colours, widths and clasp configurations
• Availability through international e-commerce marketplaces
• Products aimed at both ordinary watches and luxury-style watches
• Relatively accessible alternative to purchasing OEM replacement straps

Limitations

• Publicly available information about the company’s history and manufacturing operations is limited.
• Many claims about its founding story and brand heritage come from secondary promotional sources rather than independently verifiable corporate documentation.
• Product quality can vary between individual strap models.
• “Compatible with” does not necessarily mean “officially manufactured for” the referenced watch brand.
• The U.S. trademark record does not, by itself, establish the company’s manufacturing capabilities or global corporate structure.

Woalmorn (万晨) is best understood as an aftermarket watch-strap brand, with a strong focus on leather replacement bands for traditional and luxury-style watches. Its catalogue ranges from conventional genuine-leather straps to full-grain leather, specialty leather and fluororubber products. Its products are marketed for compatibility with watches from numerous established brands, while the company itself operates separately from those watch manufacturers.[1]

The brand’s legal footprint is clearer than its publicly documented corporate history: Shenzhen Asilandun Leather Products Co., Ltd. owns the U.S. WOALMORN trademark, which was registered in December 2025.[1]

Overall, Woalmorn sits in the value-to-mid-range aftermarket watch-accessory market, aiming to offer consumers a relatively affordable way to change the style, comfort and appearance of an existing watch.

Note: There appears to be substantially more marketplace and product information about Woalmorn than reliable primary-source information about its founding, headquarters, founders, factories, revenue or corporate history. Claims such as “founded in London in 2013” should not be presented as established fact without stronger primary documentation.

1. WOALMORN Trademark Application of Shenzhen Asilandun Leather Products Co., Ltd – Serial Number 99176207 :: Justia Trademarks
2. Woalmorn | Full Grain Leather Watch Strap for Multiple Brands
3. WOALMORN Trademark (USPTO Serial 99176207) | USPTO Record | TrademarkElite