The relationship between the company and the brand, along with the 2013 establishment date, is reported by Chinese brand directories. A Guangzhou government-linked market inspection report also records Wood soon / 我的速度 products under Guangzhou Luze Clothing Co., Ltd., providing independent evidence that the brand was commercially active under that entity 1.

Publicly documented history for Wood soon is relatively sparse compared to major Chinese fashion groups. The brand is generally dated to the early 2010s, with its associated company, Guangzhou Luze Clothing Co., Ltd., established on December 23, 2013 1.

By the mid-2010s, Wood soon / 我的速度 was already appearing in Chinese e-commerce discussions alongside other emerging online fashion labels. A 2014 Baidu discussion specifically refers to the brand’s Tmall store, suggesting it had established an online retail presence by that period 2.

The brand subsequently developed a broad online assortment. Contemporary marketplace listings show Wood soon products spanning trousers, T-shirts, sweatpants, jackets, and other casualwear rather than being restricted to a single product type.

The Chinese name “我的速度” literally translates to approximately “My Speed” or “My Pace.” Unlike luxury fashion houses built around heritage, couture, or designer authorship, Wood soon operates primarily as an accessible contemporary casualwear label.

Its marketplace positioning emphasizes:

• Everyday wearability
• Relaxed silhouettes
• Simple and versatile colors
• Youth-oriented styling
• Casual and street-influenced details
• Relatively accessible pricing

An earlier Chinese fashion-shopping article described the brand as targeting men aged approximately 22–35, with affordable pricing and a casual fashion orientation. It also highlighted Japanese-influenced styling in some summer collections. Consequently, Wood soon is best understood as an online-oriented mass-market affordable fashion brand rather than a traditional luxury or designer label.

T-shirts

T-shirts are one of the brand’s recurring categories. Marketplace listings include basic cotton T-shirts as well as pieces featuring printed graphics, lettering, and textured treatments. Some products emphasize 100% cotton, relaxed fits, and youthful graphics 3.

Trousers

Trousers are arguably Wood soon’s most recognizable category. Current marketplace listings contain a particularly large assortment of:

• Straight-leg trousers
• Wide-leg trousers
• Cropped trousers
• Cargo pants
• Sweatpants
• Drawstring trousers
• Corduroy trousers
• Jeans
• Outdoor-style trousers
• Relaxed and loose-fit trousers

Listings frequently use descriptions such as 宽松 (loose), 直筒 (straight-leg), 垂感 (draping), 阔腿 (wide-leg), and 百搭 (easy to coordinate). This indicates the brand has increasingly leaned toward contemporary preferences for relaxed, comfortable silhouettes.

Sweatpants

Wood soon also sells athletic and casual sweatpants, including straight-leg and cuffed styles, as well as versions designed for colder weather.

Jackets and outerwear

Outerwear is part of the product assortment, although publicly visible marketplace information is less extensive than that available for trousers.

Shirts and knitwear

The product range extends into shirts and knitwear. Marketplace listings include items such as loose-fitting men’s knit sweaters.

The design language of Wood soon can broadly be described as casual, relaxed, and youth-oriented. Rather than relying on conspicuous luxury branding, many products focus on a progression from silhouette to fabric, color, and ease of styling.

A recurring feature is the use of relatively loose proportions. Straight-leg, wide-leg, and relaxed trousers appear particularly frequently in the assortment. The brand draws on several contemporary menswear influences, including:

• Japanese-inspired casualwear
• Korean and Asian street fashion
• American casualwear
• Workwear
• Sportswear
• Contemporary “clean fit” styling
• Retro and high-street aesthetics

Marketplace descriptions explicitly include terms such as 美式 (“American”), 日系 (“Japanese”), 高街 (“high street”), clean fit, 工装 (“workwear”), and 运动 (“sportswear”), indicating the breadth of stylistic references used across collections.

Wood soon is primarily oriented toward young consumers seeking inexpensive, easily wearable casual fashion. Historical positioning has been associated with young adult men, with one Chinese fashion article identifying a target audience of roughly 22–35 years old.

The current product assortment suggests a somewhat broader audience. Typical consumers may include:

• Teenagers and university students
• Young working adults
• Casualwear enthusiasts
• Consumers interested in loose-fit trousers
• Buyers looking for inexpensive alternatives to premium streetwear
• Individuals prioritizing comfort and versatility over formal tailoring

Wood soon is positioned toward the affordable, value-oriented end of fashion rather than the premium designer or luxury segment. Products are commonly sold through Chinese e-commerce platforms, and listings show numerous inexpensive everyday clothing items. Historical shopping coverage explicitly described the brand as having “亲民” (people-friendly) pricing and relatively high cost-performance.

This price strategy is central to understanding the brand: Wood soon’s appeal lies less in exclusivity and more in allowing consumers to experiment with contemporary silhouettes without significant expenditure.

Wood soon is strongly associated with China’s e-commerce fashion ecosystem. Historical references identify a Tmall WOODSOON flagship store, while more recent marketplace data shows the brand appearing extensively on JD.com and other online shopping channels 2.

Current listings on JD.com include products with substantial numbers of customer reviews, particularly in the trousers category, indicating meaningful exposure in online retail. This online-first character distinguishes Wood soon from traditional department-store menswear brands.

The brand is associated with Guangzhou Luze Clothing Co., Ltd. (广州路泽服饰有限公司). According to Chinese brand-directory information, the company was established on December 23, 2013 1.

Independent evidence exists in Guangzhou’s market-supervision records. A Guangzhou clothing inspection published in 2023 listed a Wood soon / 我的速度 knitted shorts product and identified Guangzhou Luze Clothing Co., Ltd. in the relevant business information; the sample was reported as having no detected non-compliance in that inspection. This confirms that at least one Wood soon product appeared in an official inspection record, though it does not imply universal certification for all products.

Wood soon occupies a distinct position relative to luxury fashion houses and major international sportswear companies.

Compared with luxury brands

Wood soon generally lacks the high price points, heritage storytelling, designer-centered identity, exclusivity, and luxury retail infrastructure associated with luxury labels.

Compared with sportswear giants

It is not primarily a performance-sports brand. While sportswear elements appear in the assortment, the emphasis is generally on fashionable everyday clothing rather than technical athletic performance.

Compared with streetwear

The brand overlaps considerably with affordable streetwear, particularly through loose trousers, graphic T-shirts, workwear-inspired designs, and relaxed silhouettes. However, it is better characterized as mass-market casual fashion with streetwear influences than as a highly exclusive underground streetwear label.

A useful shorthand for the Wood soon aesthetic is: Affordable + Casual + Relaxed + Youthful + Asian e-commerce fashion + Streetwear influence.

More specifically:

• Silhouette: Loose, straight, wide, and relaxed.
• Colors: Frequently neutral and versatile tones such as black, grey, khaki, beige, and military green, alongside seasonal colors.
• Materials: Cotton and common casualwear textiles feature prominently.
• Styling: Easy-to-match outfits designed for everyday use rather than formal occasions.
• Influences: Japanese casual, American casual, workwear, sportswear, high-street, and contemporary Asian youth fashion 3.

The most distinctive aspect of Wood soon is its focus on accessible contemporary silhouettes, especially trousers. Instead of competing through luxury craftsmanship or experimental runway design, the brand’s strategy involves translating recognizable contemporary fashion trends into inexpensive everyday clothing distributed through e-commerce.

The extensive trouser assortment illustrates this approach. The brand offers straight-leg, wide-leg, cargo, cropped, corduroy, denim, sweat, and outdoor-inspired trousers, allowing consumers to experiment with different aesthetics within an affordable price range.

Available public information suggests Wood soon has established a recognizable position within Chinese online fashion retail, but it should not be confused with a globally prominent fashion house. The brand has significantly more visibility in Chinese e-commerce than in international fashion media.

Strengths include affordability, broad product selection, frequent new styles, relaxed contemporary silhouettes, easy everyday styling, and strong e-commerce availability. Limitations based on available public information include relatively limited international brand recognition, limited publicly documented corporate history, little evidence of major international fashion-week participation, and limited independent fashion-media coverage compared to established global brands.

The English name Wood soon / WOODSOON and Chinese name 我的速度 are used together in marketplace listings. The Chinese name literally translates as “my speed,” although it can also be interpreted as “my pace” or “my own rhythm.”

The English name should not be confused with Wood Wood, the Copenhagen streetwear label founded in 2002; Wood Wood is an entirely different brand.

Wood soon (我的速度) is best understood as a Chinese affordable casual-fashion brand that grew within the country’s e-commerce ecosystem. Founded around the early 2010s and associated with Guangzhou Luze Clothing Co., Ltd., it has developed a broad clothing assortment, with men’s casual trousers becoming one of its most prominent categories 1.

Its aesthetic sits at the intersection of basic casualwear, contemporary Asian fashion, streetwear, workwear, and relaxed American- and Japanese-inspired styling. Rather than selling status or exclusivity, the brand’s proposition is essentially fashion accessibility: contemporary-looking clothes, especially relaxed trousers and casual tops, at prices aimed at ordinary young consumers.

Note on sources: Publicly available information about Wood soon is considerably thinner than that of major international fashion brands. The most useful evidence currently comes from Chinese brand directories, e-commerce marketplaces, historical references to its Tmall presence, and Guangzhou market-supervision records. Claims regarding founding stories, designers, revenue, ownership structure, flagship stores, international expansion, or detailed brand philosophy should not be treated as established facts unless supported by primary documentation 1.

1. WOOD SOON是什么牌子_我的速度品牌是什么档次？-百强排行网
2. 急！求问天猫我的速度WOODSOON，简棉，简木SIMWOOD那几家的模特的名字，感谢！_百度知道
3. Meest Shop | Товар WOODSOON冰丝短裤套装短袖T恤男生夏季潮流纯棉宽松休闲体恤穿搭