Xiaomi is a Chinese multinational technology company that designs, manufactures, and sells consumer electronics, smart home devices, software, and electric vehicles. Founded in April 2010, Xiaomi has grown into one of the world’s largest smartphone manufacturers and one of the leading companies in the AIoT (Artificial Intelligence of Things) industry. The company is headquartered in Beijing, China, and operates in more than 100 countries and regions worldwide. [1]

[1]

The Chinese word Xiaomi (小米) literally means “small rice” or “millet.”

The company explains that:

• “Mi” stands for Mobile Internet.

• It can also mean Mission Impossible, reflecting the difficult challenges the founders faced during the company’s early years.

2010

Xiaomi was founded by Lei Jun and a team of entrepreneurs and engineers with the vision of making high-quality technology affordable for everyone.

2011

Released its first smartphone, the Mi 1, running Xiaomi’s custom Android-based operating system called MIUI.

2013–2014

Rapid growth made Xiaomi one of China’s leading smartphone brands.

2014

Expanded internationally into markets including India, Singapore, Malaysia, and the Philippines.

2018

Listed on the Hong Kong Stock Exchange.

2021–Present

Expanded beyond smartphones into smart homes, wearables, laptops, televisions, electric scooters, and electric vehicles.

2023

Introduced its Human × Car × Home strategy, integrating smartphones, smart homes, and vehicles into one ecosystem. [3]

“Making quality technology accessible to everyone.”

Xiaomi aims to deliver innovative products with strong performance and competitive pricing while building an interconnected ecosystem of devices.

“Make friends with users and be the coolest company in the users’ hearts.”

This vision emphasizes user-centric design, continuous innovation, and long-term customer relationships.

Xiaomi operates in several major business areas:

Smartphones

Flagship and budget phones under the Xiaomi and Redmi brands.

Smart Home (AIoT)

• Smart TVs

• Smart speakers

• Security cameras

• Air purifiers

• Robot vacuum cleaners

• Smart lighting

• Home appliances

Wearables

• Smart bands

• Smartwatches

• Earbuds

Computing

• Laptops

• Tablets

• Monitors

Lifestyle Products

• Electric scooters

• Bags

• Power banks

• Chargers

• Routers

Electric Vehicles

The company entered the automotive industry with its electric vehicle business, beginning with the Xiaomi SU7 sedan. [1]

• Xiaomi – Premium smartphones and flagship products

• Redmi – Affordable smartphones and electronics

• POCO – Performance-focused smartphones

• Mijia – Smart home and lifestyle products

• Xiaomi EV – Electric vehicles

Xiaomi develops its own software ecosystem:

• HyperOS (current operating system)

• MIUI (former Android-based interface)

• Xiaomi Cloud

• Xiaomi Home app

• AI services

One of Xiaomi’s biggest strengths is its connected ecosystem, where products work together seamlessly.

Examples include:

• Smartphone

• Smartwatch

• Smart TV

• Security camera

• Robot vacuum

• Air purifier

• Smart speaker

• Electric scooter

• Electric vehicle

This integrated approach is known as the Human × Car × Home ecosystem. [2]

Xiaomi products are sold in:

• China

• India

• Philippines

• Indonesia

• Malaysia

• Singapore

• Thailand

• Europe

• Middle East

• Africa

• Latin America

• Many other international markets

The company operates in over 100 countries and regions. [1]

• Innovation

• Honest pricing

• Quality products

• User-first philosophy

• Continuous improvement

• Open ecosystem

• Among the world’s leading smartphone manufacturers by shipments.

• Included in the Fortune Global 500 for multiple consecutive years.

• Operates one of the world’s largest consumer AIoT platforms with over one billion connected smart devices (excluding smartphones, tablets, and laptops) as of the end of 2025. [1]

• Strong value-for-money products

• Broad product ecosystem

• Fast innovation cycle

• Competitive pricing

• Global distribution network

• Integrated software and hardware experience

“Innovation for Everyone.”

This slogan reflects Xiaomi’s commitment to making advanced technology widely accessible.

• Founded: 2010

• Founder: Lei Jun

• Headquarters: Beijing, China

• Industry: Consumer electronics, AIoT, software, electric vehicles

• Stock Symbol: HKEX: 1810

• Products Available In: 100+ countries

• Main Brands: Xiaomi, Redmi, POCO, Mijia

• Operating System: HyperOS

• Core Strategy: Human × Car × Home ecosystem

Xiaomi has evolved from a smartphone startup into one of the world’s largest technology companies. Its business spans smartphones, smart home devices, wearables, computing products, software, and electric vehicles. A defining characteristic of the brand is its focus on combining affordable pricing with a broad ecosystem of connected devices, aiming to make advanced technology accessible to a wide global audience. [1]

1. Company Profile | Xiaomi Corporation

2. About Xiaomi | Xiaomi Philippines

3. [miXIAOMI

CORPORATION(A company controlled through](https://cnbj1.fds.api.xiaomi.com/company/financial/en-US/IPO.pdf)