XINGBAO (Chinese: 星堡积木; commonly romanized as XingBao) is a Chinese construction-toy and building-block brand established in December 2016. It is operated by Guangdong Xingbao Electronics Technology Co., Ltd. (广东星堡电子科技有限公司) and is headquartered in Chenghai District, Shantou, Guangdong, China, a major hub for toy manufacturing. [1]

The brand is widely recognized among building-block enthusiasts for its Chinese-style architecture, city and street scenes, vehicles, military models, and MOC-related products. While its early identity was closely tied to bringing independently designed or MOC (My Own Creation) models into mass production, the company now also emphasizes original design, manufacturing, and OEM/ODM services. [1]

Current official materials describe the company as an integrated enterprise covering R&D, design, production, sales, and after-sales service, rather than solely a retailer or design studio. [1]

2016: Foundation

XINGBAO was established in December 2016. The original concept was closely linked to the growing MOC community, with a focus on identifying interesting building-block creations by independent designers and converting them into commercially available sets. Early company descriptions summarized this philosophy as starting with world-famous MOC works, using original design as a foundation, and targeting the Chinese mid- to high-end building-block market. [2] This approach helped distinguish XINGBAO from manufacturers focused primarily on generic construction blocks.

2017: Precision manufacturing investment

In 2017, XINGBAO invested more than RMB 30 million in a precision machining center to improve manufacturing efficiency and product quality. [1]

2018: Injection-molding expansion

The company invested approximately RMB 100 million in a precision injection-molding center in 2018, significantly expanding its manufacturing capabilities and capacity. [1]

2019: Automation

XINGBAO subsequently invested in a fully automated production line, emphasizing manufacturing consistency and production efficiency. [1]

2024: New factory

A new factory covering more than 42,000 m² entered production in 2024. The company’s current website lists an overall factory area of approximately 70,000–72,000 m², indicating substantial expansion of its manufacturing footprint over time. [1]

A defining aspect of XINGBAO’s history is its relationship with the MOC community. MOC stands for My Own Creation, referring to models designed independently by enthusiasts rather than as part of a traditional toy company’s internal product line.

XINGBAO’s original business model sought to connect MOC designers, studios, and building-block fans with mass production. Older official descriptions state that the company brought together designers from China and overseas, cooperating with studios to turn designs into commercially produced sets. [2] The company’s factory-store description similarly presents XINGBAO as a platform through which notable MOC works could be produced and made accessible to a wider audience. [3] This strategy helped establish XINGBAO’s reputation as a brand oriented toward adult hobbyists and enthusiasts, in addition to conventional children’s construction toys.

XINGBAO’s product philosophy has evolved since its founding. Current corporate materials emphasize:

• Original design
• Creativity
• Innovation
• Manufacturing quality
• Safety
• Cultural themes
• Customer-oriented development
• OEM/ODM customization

The company specifically identifies its “Zhonghua Street” (中华街 / Chinese Street) line as a signature achievement, describing it as a pioneering Chinese-style building-block concept. [1] This architectural identity remains one of the most recognizable characteristics of the brand.

XINGBAO produces a broad range of construction models across multiple categories.

Chinese architecture and street scenes

This is arguably the brand’s most distinctive category. The Zhonghua Street / Chinese Street concept focuses on traditional Chinese architecture and urban environments, depicting shops, restaurants, residences, and other elements of a stylized Chinese street. The objective is to incorporate recognizable Chinese architectural and cultural details into brick-built models, and the company highlights this series as a major part of its brand identity. [1]

European and modern street scenes

XINGBAO has also produced architectural models inspired by European-style and modern urban environments. Older catalog descriptions list both Chinese-style street scenes and European-style street scenes among its product families. [4]

Cars and vehicles

Vehicle models form a significant part of the XINGBAO catalog, including:

• Sports cars
• Supercars
• Off-road vehicles
• Racing cars
• Trucks
• Construction vehicles
• Motorcycles
• Other engineering vehicles

The current website continues to identify Technic Blocks and related vehicle products among its major categories. [1]

Military models

The brand has produced various military-themed construction models, including aircraft and armored vehicles. Its official store lists models such as the A-10 fighter and Scorpio Tiger Tank. [3]

Engineering and industrial vehicles

Construction and industrial subjects, such as excavators and concrete mixers, also appear in the catalog. These models align with the brand’s broader interest in technically detailed vehicles and mechanical construction.

Mini and specialized blocks

Mini Blocks are listed as a distinct product category alongside Christmas, Technic, street-view, and military products. [1]

RC and technical products

XINGBAO’s manufacturing business extends to RC building-block cars and related products. The official site describes its offerings as including building blocks, RC cars, spare parts, and OEM/ODM manufacturing. [1]

Manufacturing is a central component of the modern XINGBAO organization. According to company-reported figures, the firm possesses:

• More than 4,300 types of plastic block components
• More than 320 injection-molding machines
• 25 fully automatic block-particle packaging machines
• Dedicated design and customization departments
• Automated production capabilities
• More than 100 R&D specialists
• A client base of 200+ global clients [1]

These figures indicate that XINGBAO maintains substantial product development and physical manufacturing infrastructure, rather than simply purchasing generic components from unrelated factories.

XINGBAO operates as a B2B manufacturer in addition to being a consumer-facing brand. It advertises:

• OEM manufacturing
• ODM product development
• Custom building-block products
• Custom molds
• Custom packaging
• Parts manufacturing
• Product design and development

These services allow other companies and organizations to utilize XINGBAO’s manufacturing and engineering capabilities for customized construction-toy products. [1] Consequently, XINGBAO the consumer brand and Guangdong Xingbao Electronics Technology Co., Ltd. the manufacturing company represent related but distinct aspects of the same business.

Historically, the company’s design organization included a Shantou R&D/design team, a Shenzhen design team, and external designers and studios from China and overseas. [2] Rather than limiting its pipeline to a single internal studio, XINGBAO has utilized a combination of internal designers, independent creators, external studios, MOC builders, and international collaborators. This model has contributed to the breadth of its catalog.

XINGBAO states that its products and facilities have obtained or comply with various certifications and standards, including:

• EN71
• ASTM
• CE
• 3C
• BIS
• CPC
• BSCI factory audit
• ISO 9001:2015
• ISO 14001:2015

The applicability of specific certifications may vary by product, market, and production batch. [1]

XINGBAO occupies a distinct position in the global construction-toy market. Its identity can be characterized as a combination of Chinese construction-toy branding, MOC culture, original design, and mass manufacturing. Unlike companies that emphasize licensed entertainment franchises, XINGBAO has historically prioritized original models, independent designers, architecture, vehicles, and enthusiast-oriented subjects. Its Chinese architectural products provide a culturally specific identity that differentiates it from many generic manufacturers.

Location and Industrial Ecosystem

The company is located in Chenghai, Shantou, Guangdong, a region internationally recognized for its concentration of toy manufacturers. This location provides access to an extensive local ecosystem covering plastic injection molding, toy components, packaging, printing, electronics, assembly, tooling, logistics, and design. This industrial environment supports the company’s ability to manage the process from design to tooling, injection molding, packaging, and distribution within a relatively integrated framework.

International Presence

XINGBAO has marketed its products internationally since its early years. Current materials state that it serves 200+ global clients and sells to both domestic and international markets. An older profile reported sales distribution across China, Eastern Europe, East Asia, and South America. [1] The brand appeals particularly to adult hobbyists, MOC builders, collectors, vehicle and military model enthusiasts, architecture fans, and those seeking Chinese-themed construction sets.

Industry Relationships

XINGBAO belongs to the ecosystem of alternative and independent construction-block brands. Some third-party hobby sites have historically associated XINGBAO with the broader LEPIN/MZ Model ecosystem. [5] However, current corporate materials identify Guangdong Xingbao Electronics Technology Co., Ltd. as the operating company and describe an independent development, manufacturing, and brand history. [1] Documented current corporate information should therefore be distinguished from older third-party claims regarding industry relationships.

The Chinese name is 星堡积木.

• 星 (Xīng) — star
• 堡 (Bǎo) — fortress/castle
• 积木 (Jīmù) — building blocks

Thus, 星堡积木 can be understood as “Star Castle Building Blocks.” The company sometimes uses this English translation in corporate materials. [1] The internationally recognizable brand name is generally presented as XINGBAO or XingBao.

XINGBAO’s stated philosophy revolves around creativity, quality, and innovation. Its mission is to create safe, high-quality building blocks that encourage imagination and enjoyment. The company’s vision is to become a globally recognized building-block brand combining Made-in-China manufacturing with contemporary cultural elements. [1] This represents an evolution from its original MOC-centered identity; XINGBAO now positions itself simultaneously as a designer brand, toy manufacturer, and customized manufacturing partner.

• 2016 — Guangdong Xingbao / XINGBAO established in December.
• 2017 — Investment in precision machining facilities.
• 2018 — Major investment in precision injection molding.
• 2019 — Automated production-line development.
• 2020s — Expansion of product categories and international business.
• 2024 — New factory enters production.
• 2026 — Company presents itself as a large-scale building-block manufacturer offering consumer products alongside OEM/ODM, RC, and customized solutions. [1]

1. xingbaoblocks: Custom Block Toys, RC Cars & OEM/ODM
2. 关于我们-广东星堡电子科技有限公司-广东星堡电子科技有限公司
3. XINGBAO Block – XINGBAO™ Block – Factory Official Store
4. 〖国产积木选购指南〗星堡XINGBAO积木玩具全系列最新整理推荐（2022.11更新）
5. WP KO Bricks Wiki – Xingbao (Lepin)