The company maintains its main office at LSM Business Hub, Apo Street, Mabini Homesite, Cabanatuan City, Nueva Ecija, alongside a satellite office in Quezon City, Metro Manila.2

YEOUBI PHILIPPINES was established in 2019, initially building its presence through e-commerce and distributor-oriented channels for consumer products.1 The company’s corporate profile identifies July 2019 as its founding date and describes a business model integrating retail, e-commerce, coffee, supplements, and dropshipping.1

The name YEOUBI PHILIPPINES appears in the records of the Intellectual Property Office of the Philippines (IPOPHL). A trademark application for the mark “YEOUBI PHILIPPINES” was filed on 17 July 2019, covering cosmetics, skincare products, food supplements, and e-commerce platform hosting services.3 IPOPHL records provide the English translation of “yeoubi” as “sunflower.”3 Over time, the company expanded its portfolio beyond a single product category, with its current online storefront presenting EZFit, GlowUp, and Kirei as its principal brands.2

YEOUBI PHILIPPINES operates primarily as a consumer-product and e-commerce business, combining direct online retail with opportunities for distributors, resellers, and entrepreneurs. According to its corporate description, the company offers SMEs and individuals the opportunity to operate an e-commerce or dropshipping business with relatively low capital requirements.2 This distributor and reseller orientation is reflected on its official website, which invites visitors to become partner distributors.2

The business encompasses several key areas:

• Consumer products: Beauty, wellness, food and beverage, and related lifestyle items.
• E-commerce: Online sales and digital storefront operations.
• Distribution: Partner-distributor and reseller opportunities.
• Dropshipping: A business model aimed at individuals and small businesses.
• Brand development: Creation and marketing of specialised product brands such as EZFIT, GLOWUP, and Kirei.

EZFIT

EZFIT is one of the company’s most prominent product lines, positioned around weight management and wellness. Corporate profiles describe EZFIT as comprising products such as coffee, juice, and food supplements.1 Records from the Philippine FDA Verification Portal list products marketed under the YEOUBI PHILIPPINES EZFIT name; for example, an Arabica coffee product containing garcinia cambogia, Aquamin® F, and green tea extract was registered as a high-risk food product in 2025.

GLOWUP

GLOWUP is the company’s beauty and skincare line, focusing on products intended to support clearer, brighter-looking skin. Offerings include glutathione lozenges, anti-acne capsules, and glutathione effervescent tablets.1 In 2022, Yeoubi Philippines OPC was listed as the applicant for YEOUBI PHILIPPINES GLOWBERRY SOAP, covering goods in Classes 3 and 5.3 Additionally, a Philippine FDA cosmetic notification for GLOWUP WHITENING SOAP identified the brand as YEOUBI and the company as YEOUBI PHILIPPINES, OPC; this notification was issued on 21 February 2025 with an expiry date of 21 February 2027.

Kirei

Kirei is another beauty and wellness line featured on the company’s current website.2 The name appears in an IPOPHL trademark record for YEOUBI PHILIPPINES KIREI, filed by Yeoubi Philippines OPC in December 2021. This registration covers products including soaps, dietary supplements, antioxidant-related supplements, and various non-alcoholic beverages.3

YEOUBI PHILIPPINES maintains a diverse product portfolio spanning multiple consumer categories. Based on corporate descriptions, official storefront listings, FDA records, and trademark filings, these include:

• Coffee and coffee-based beverages
• Food and dietary supplements
• Wellness products
• Beauty and skincare products
• Soaps and personal-care products
• Non-alcoholic beverages
• Glutathione-related beauty and wellness products
• E-commerce and distributor services

The company’s current website organises its storefront around four main sections: All Products, EZFit, GlowUp, and Kirei.2

YEOUBI PHILIPPINES has a documented presence in Philippine regulatory and intellectual property records. IPOPHL records associate the YEOUBI PHILIPPINES mark with cosmetics, skincare, food supplements, and e-commerce platform services.3 The Philippine FDA verification system also contains records involving YEOUBI PHILIPPINES, OPC. The agency lists the company as a Food Trader under License No. CFRR-RIII-FT-86701, with an address in Cabanatuan City; this licence was issued on 25 March 2025 and expires on 4 October 2026. Individual product registrations are also on file, distinguishing specific regulated products from general marketing claims.

YEOUBI PHILIPPINES presents itself as a lifestyle-oriented beauty and wellness company rather than a conventional retailer. In a case study regarding its marketing activities, a company representative described Yeoubi as a lifestyle brand centred on beauty and wellness, emphasising affordable luxury, brand awareness, trust, and online sales. This positioning aligns with the company’s combination of beauty and personal care, wellness and nutrition, coffee and beverages, digital commerce, and distributor entrepreneurship.

The company is headquartered in Cabanatuan City, Nueva Ecija, in Central Luzon. Its corporate profile specifies the headquarters location as LSM Business Hub on Apo Street in Mabini Homesite.1 The current website additionally identifies a Manila satellite office located at the Paraclete Building on Quezon Avenue, Quezon City.2

YEOUBI PHILIPPINES occupies a space between direct-to-consumer e-commerce, beauty and wellness retail, and social or distributor commerce. Its product strategy utilises specialised brands for different consumer needs, while its distribution strategy allows third parties to participate as resellers or dropshippers. The company’s stated emphasis on affordability is central to its positioning; rather than presenting itself solely as a premium cosmetics entity, YEOUBI PHILIPPINES describes its offerings as quality but affordable consumer products.1

The word “Yeoubi” carries a specific meaning in trademark records. In the 2019 IPOPHL filing for YEOUBI PHILIPPINES, the supplied English translation for “yeoubi” is “sunflower.”3 Consequently, the company’s branding operates under broader themes of beauty, wellness, lifestyle, and personal improvement. Its official website incorporates the phrase “Be the best you, ever. Yeoubi beautiful.” as part of its brand presentation.2

Corporate profiles state that YEOUBI PHILIPPINES offers its products in the Philippines, Taiwan, and Hong Kong.1 However, publicly available information provides substantially more detail regarding domestic operations than activities in Taiwan or Hong Kong. These are therefore best described as markets identified by the company rather than as separate large-scale subsidiaries, absent additional corporate documentation.

YEOUBI PHILIPPINES is categorised as a privately held retail company. LinkedIn reports a company size of 11–50 employees, consistent with small-to-medium enterprise classifications found in other business directories.1 Public employee counts should be treated as estimates rather than audited figures.

Strictly speaking, YEOUBI PHILIPPINES functions as both a corporate and brand identity, while Yeoubi Philippines OPC is the legal company name. The company’s website presents YEOUBI PHILIPPINES as the umbrella identity under which brands including EZFIT, GLOWUP, and Kirei are marketed.2

1. YEOUBI PHILIPPINES | LinkedIn
2. Yeoubi Philippines
3. Intellectual Property Center, 28 Upper McKinley Rd.