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About Yongjun

Yongjun (Chinese: 永骏), commonly abbreviated as YJ, is a Chinese manufacturer of speedcubes, twisty puzzles, educational toys, and cubing accessories. The company is recognised as one of the pioneering brands in the modern speedcubing industry and is particularly noted for producing high-quality puzzles at affordable price points.1 YJ has played a significant role in making speedcubing accessible to beginners whilst also developing competitive puzzles used by experienced solvers worldwide.

Company information

Attribute Details
Brand Name Yongjun (YJ)
Chinese Name 永骏
Company Guangdong Yongjun Technology Industrial Co., Ltd.
Founded 2005
Headquarters Chenghai District, Shantou, Guangdong, China
Industry Educational toys, twisty puzzles, speedcubes
Products Speedcubes, magnetic cubes, shape mods, big cubes, stack cups, puzzle accessories, timers
Markets Worldwide
Official Website youngjoecube.com

History

Yongjun was established in 2005 in Chenghai District, Shantou City, Guangdong Province, which is one of China’s largest manufacturing centres for toys and educational products.1 The company initially produced educational toys and mechanical puzzles before entering the growing speedcube market.

YJ first gained international attention between 2008 and 2010 through its Type D Cube (GuoYou), a budget-friendly speedcube that offered solid performance at a significantly lower price than competing models.2 During this period, it became one of the most popular entry-level cubes among hobbyists.

As speedcubing grew rapidly during the early 2010s, YJ expanded its product lineup to include virtually every World Cube Association (WCA) puzzle category. This expansion covered 2×2 through 7×7 cubes, Pyraminx, Megaminx, Skewb, Square-1, Clock, and numerous non-WCA puzzles.2

Relationship with MoYu

One of YJ’s most influential contributions to the speedcubing community was the creation of the MoYu brand around 2012–2013.2

MoYu was established as a premium sub-brand where independent puzzle designers could collaborate with YJ to manufacture innovative, high-performance speedcubes. Many early MoYu products were manufactured under the YJ umbrella, and older packaging often displayed both YJ and MoYu branding. Over time, MoYu developed into one of the world’s leading premium speedcube brands with its own distinct identity.

Product philosophy

YJ focuses on offering affordable prices, reliable performance, beginner-friendly designs, durable construction, and continuous innovation.3 Rather than targeting only elite competitors, YJ emphasises products that provide excellent value for students, new cubers, schools, and hobbyists, whilst still offering competitive flagship models.

Product series

Over the years, YJ has released several well-known product families.

Budget series

These cubes are designed specifically for beginners and casual speedcubers. Models in this series include:

  • GuanLong
  • YuLong
  • ChiLong
  • SuLong
  • RuiLong

These models became famous for offering smooth turning mechanics at extremely low prices.2

Big cube series

YJ is especially respected within the community for its larger cubes. Popular models include:

  • YuSu 4×4
  • YuChuang 5×5
  • RuiShi 6×6
  • YuFu 7×7

These puzzles helped make higher-order cubes significantly more affordable compared to earlier competitors.2

MGC series

The MGC line represents YJ’s flagship products. Introduced in 2018, MGC cubes feature factory-installed magnets, improved internal mechanisms, better stability, faster turning, and competitive-level performance.2

Many cubers consider the MGC line to be among the best value-for-money puzzles available. Popular models include:

  • MGC 2×2
  • MGC 3×3
  • MGC 4×4
  • MGC 5×5
  • MGC 6×6
  • MGC 7×7
  • MGC Square-1
  • MGC Megaminx
  • MGC Pyraminx

Other products

In addition to speedcubes, YJ manufactures stacking cups, puzzle accessories, cube bags, timers, cube lubricants, magnetic building blocks, magic snakes, and educational toys.3 The company exports these products to dozens of countries worldwide.

Manufacturing

According to the company, YJ operates multiple factories and production lines in Guangdong, China.3 These facilities include dedicated departments for product research, manufacturing, quality inspection, and exports. The company produces both OEM products and its own branded puzzles.

Reputation

Within the speedcubing community, YJ is recognised for its excellent price-to-performance ratio, reliable beginner cubes, strong lineup of big cubes, and the popular magnetic MGC series.2 The brand is widely credited with helping expand affordable speedcubing worldwide.

Although brands such as MoYu and GAN often dominate the premium market segment, YJ remains one of the most respected manufacturers for budget and mid-range puzzles.

Notable products

Some of YJ’s most influential releases include:

  • Type D Cube
  • GuanLong
  • YuLong
  • ChiLong
  • YuSu 4×4
  • YuChuang 5×5
  • RuiShi 6×6
  • YuHu Megaminx
  • MGC 3×3
  • MGC 4×4
  • MGC 5×5
  • MGC 6×6
  • MGC 7×7
  • MGC Square-1

These puzzles are frequently recommended to beginners and intermediate cubers due to their combination of affordability and performance.2

Legacy

Yongjun has had a lasting impact on the speedcubing industry by helping drive down the cost of high-quality puzzles and accelerating innovation through brands like MoYu.2 Its products have introduced countless individuals to speedcubing, and its MGC series continues to be regarded as one of the strongest value-oriented lineups available. Through a balance of accessibility, engineering, and continuous product development, YJ remains one of the most influential manufacturers in modern cubing.

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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