YuXin, also stylized as Yuxin or 裕鑫, is a Chinese manufacturer and brand recognised internationally for producing Rubik’s Cubes, speedcubes, high-order puzzles, and other twisty toys. The company is headquartered in Chenghai District, Shantou, Guangdong, one of China’s primary toy-manufacturing hubs.[1]

Within the speedcubing community, YuXin is particularly noted for its large NxN puzzles and its Little Magic series of budget-friendly speedcubes.[2] The parent organisation, Yuxin Science and Education, describes itself as an enterprise specialising in puzzles, science education, and toys. Its product portfolio includes magic cubes, building blocks, quick-stacking cups, and other educational items, with a stated mission to support the intellectual development of children worldwide.[1]

Corporate records present a slight discrepancy regarding the company’s founding date. While the current official “About” page cites 1998 as the establishment year, broader corporate development histories suggest the company was established earlier and entered the Magic Cube sector around 2000. Consequently, 1998 is generally accepted as the stated founding date for its puzzle business, though the precise chronology of its early corporate history remains somewhat ambiguous in English-language documentation.[1]

Early development

YuXin emerged from China’s extensive toy-manufacturing industry. According to corporate records, the company entered the Magic Cube market around the turn of the millennium, subsequently investing heavily in manufacturing processes and product quality.[3]

The company states that it adopted international toy production standards early in its development, achieving compliance with China’s 3C certification, Europe’s EN71 standard, and the United States’ ASTM F963 safety specifications.[1]

Throughout the 2000s, YuXin also operated as an OEM manufacturer, producing cubes and toys for overseas clients. The company reports having established partnerships with major international corporations, including Disney, BMW, Midea, and Coca-Cola.[1]

Entry into high-order cubes

A defining chapter in YuXin’s history is its development of large NxN cubes. In 2009, the company produced an 11×11×11 Magic Cube, which it describes as the first mass-produced 11×11 puzzle. This achievement was significant given the considerable engineering challenges associated with manufacturing high-order cubes compared to standard 3×3 models.[3]

YuXin subsequently expanded its range of high-order puzzles, cementing its reputation among enthusiasts as a manufacturer willing to produce exceptionally large cubes. The original YuXin 11×11 featured a pillowed shape and was widely recognised by the speedcubing community as the first mass-produced cube of its size. Later releases, such as the HuangLong 11×11, adopted a more traditional cubic form factor and incorporated redesigned internal mechanisms.[2]

YuXin occupies a distinct niche within the speedcubing market. Unlike brands that focus primarily on flagship 3×3 speedcubes, YuXin has historically maintained a strong presence in 4×4, 5×5, 6×6, 7×7, and larger puzzles. As a result, the speedcubing community strongly associates the brand with high-order cubes.[2]

Simultaneously, YuXin competes in the mainstream speedcube segment through product lines such as Little Magic, HuangLong, and Black Kirin. Community resources frequently cite YuXin as being particularly renowned for big cubes and its economy-oriented Little Magic series.[2]

Little Magic is arguably YuXin’s most recognisable speedcube family among general cubers. Designed to deliver strong performance at accessible price points, the series serves as an entry-level to budget-performance alternative to premium flagship cubes.

The original Little Magic line gained popularity due to several key attributes:

• Low price point
• Lightweight construction
• Fast turning speed
• Adequate corner-cutting capability
• Suitability for beginners
• Competitive performance relative to cost

Consequently, the community has long regarded Little Magic cubes as some of the best-performing budget puzzles available.[2] The product family has since expanded significantly; YuXin’s current catalogue features newer magnetic and maglev variants, including the Little Magic 3×3 MagLev V3.[3]

Little Magic

The Little Magic family represents YuXin’s budget-oriented speedcubing range. It encompasses:

• 2×2, 3×3, 4×4, and 5×5 cubes
• Other twisty puzzles
• Magnetic and Maglev versions
• Megaminx and related puzzles

The continued updating of this line indicates that YuXin maintains the Little Magic concept alongside newer cube technologies.[3]

HuangLong

HuangLong is one of YuXin’s performance-oriented product families. The name appears across various cube sizes, including high-order puzzles. Current offerings include the HuangLong 8×8, HuangLong 15×15, HuangLong 16×16, and HuangLong 3×3.[2][1] This family is central to YuXin’s identity as a manufacturer of high-order cubes.

Black Kirin

The Black Kirin series spans multiple cube sizes and related puzzles, appearing in formats ranging from 2×2 and 3×3 to 4×4 and 5×5.[2][1]

Creative Series

Beyond standard NxN cubes, YuXin produces shape modifications, novelty puzzles, and educational/creative toys. Examples include:

• Mirror-style puzzles
• Cake Cube
• Snake Cube
• Megaminx variants
• Keychain cubes
• Other unusual twisty puzzles

This diverse output reflects YuXin’s broader identity as a general puzzle manufacturer rather than solely a competitive speedcube company.[2][1]

High-order puzzles represent YuXin’s most significant contribution to the modern mass-market cubing scene. The company manufactures cubes ranging from conventional 2×2 and 3×3 puzzles to extremely large NxN models. Its catalogue has included 8×8, 9×9, 10×10, and 11×11 puzzles, with later products extending well beyond these dimensions.[2]

Recent releases include 15×15×15 and 16×16×16 cubes, demonstrating ongoing investment in the large-cube market.[3] This specialisation distinguishes YuXin from competitors whose strategies are more heavily centred on flagship 3×3 speedcubes.

Historically significant YuXin products include:

• YuXin 11×11 — One of the earliest mass-produced 11×11×11 cubes and a milestone in high-order puzzle manufacturing.[2]
• YuXin Purple 5×5 — Recognised as an inexpensive 5×5 offering performance exceeding its price bracket.[2]
• YuXin Cloud 5×5 — A budget-oriented 5×5 that earned a positive reputation among cubers.[2]
• YuXin Little Magic 3×3 — Among the brand’s most recognisable budget speedcubes.[2]
• YuXin Hays 7M — Developed in collaboration with professional speedcuber Kevin Hays; regarded as a landmark YuXin 7×7 release.[2]
• HuangLong high-order cubes — A core component of YuXin’s modern large-cube lineup.[3]

One of YuXin’s most notable collaborations was with American speedcuber Kevin Hays. In 2018, the company released the Hays7, a 7×7 puzzle developed jointly with Hays. Community references describe it as one of the dominant 7×7 hardware releases of its era.[2]

This partnership illustrates YuXin’s engagement not merely as a mass-market toy manufacturer but as a company working directly with elite competitive cubers to develop specialised hardware.

YuXin describes its modern operations as significantly larger than a niche speedcube company. Official corporate profiles state that the business maintains:

• A production base exceeding 60,000 m²
• Approximately 15,000 domestic and international employees
• More than 26 years of industry experience
• Business operations covering 30+ countries

These figures are derived from YuXin’s own corporate materials and should be treated as company-reported data rather than independently audited statistics.[3]

The company also states that its product development is supported by dedicated R&D and design teams, with an emphasis on independent innovation and quality control.[1]

Although best known among cubers for twisty puzzles, Yuxin Science and Education maintains a broader product portfolio. Current categories include:

• Magic cubes and twisty puzzles
• Building blocks
• Microparticle blocks
• Maze balls
• Quick-stacking cups
• Educational and puzzle products[3]

This diversified range explains why the company identifies as a puzzle, science, and education toy enterprise rather than exclusively a speedcube manufacturer.[3]

YuXin’s corporate philosophy emphasises innovation, product quality, education, and intellectual development. The company cites independent innovation as a primary driver of growth and states its mission is to contribute to children’s intellectual development globally.[1]

Stated values include:

• Independent innovation
• Seeking novelty and differentiation
• Cooperation and mutual benefit
• Product and service quality
• International development
• Environmental responsibility[3]

Accordingly, YuXin positions the cube not simply as a toy but as part of a broader educational and intellectual-development product category.

YuXin is among several major Chinese manufacturers that helped transform the Rubik’s Cube from a traditional toy into a sophisticated speedcubing hardware market.[4] Other prominent manufacturers include GAN, MoYu, QiYi, YJ, DaYan, ShengShou, and DianSheng.

YuXin’s market position is distinct:

YuXin is therefore particularly associated with value-oriented cubes and large NxN puzzles, although its portfolio extends well beyond these categories.[2][1]

YuXin’s reputation rests on three primary strengths:

High-order expertise

The company has a long history of producing large cubes and has repeatedly pushed the practical limits of mass-produced NxN puzzles. Its 11×11 release was especially significant in this regard.[2][1]

Strong budget products

The Little Magic line established YuXin as a manufacturer capable of delivering respectable speedcubing performance without premium pricing.[2]

Willingness to experiment

YuXin has produced numerous unusual puzzles and shape modifications alongside conventional competition cubes. Its catalogue appeals to collectors and puzzle enthusiasts as well as competitive speedcubers.[2][1]

It is important to distinguish between YuXin as a consumer-facing brand and Yuxin Science and Education as the broader corporate entity. The wider organisation operates multiple brands, which its official website lists as Yuxin, Yizhi Play Palace, Zhisheng, Sudie Cup, Qiuya, and Quan Brain Doctor.[3]

Thus, YuXin is more accurately understood as part of a broader Chinese puzzle and educational-toy business rather than a standalone cube manufacturer.

The brand is generally written in English as YuXin, Yuxin, or YUXIN. It should not be confused with other entities using the romanised name “Yuxin”, which may refer to Chinese place names, personal names, or unrelated technology companies.[4][1]

For cubing purposes, the relevant identity is the Chinese puzzle manufacturer associated with 裕鑫, Little Magic, HuangLong, Black Kirin, and large NxN cubes.

YuXin is a Chinese puzzle manufacturer best known in the cubing world for affordable speedcubes and a particularly strong history of producing high-order Rubik’s Cubes. Its significance lies less in dominating the premium 3×3 market and more in making large, technically challenging, and relatively affordable puzzles accessible to ordinary cubers.

Today, YuXin continues to develop conventional speedcubes, magnetic and maglev puzzles, high-order cubes, Megaminx-style puzzles, novelty puzzles, and educational toys. Its current catalogue confirms ongoing activity across both the competitive cubing and broader educational-toy markets.[1]

1. Yuxin: Innovation and Quality in Every Aspect of Our Offerings
2. YuXin – Speedsolving.com Wiki
3. Development Path – Yuxin
4. Speedcubing