About 123 BABY
123 BABY (also styled as 123Baby or 123BABY) is a Colombian retail brand specialising in baby and parenting products. The company focuses on offering practical, affordable, and high-quality essentials for infants, newborns, and young children, serving both first-time and experienced parents through its physical store and online platform.1
History
123 BABY was founded in Tuluá, Valle del Cauca, Colombia. According to the company, the idea for the brand was inspired by the birth of the founder’s daughter, Isabella. As a first-time mother, the founder experienced the challenges of finding essential and functional baby products that could simplify everyday parenting. This experience led to the creation of a store focused on making childcare easier for families.1
Mission and Vision
123 BABY states that its mission is to provide parents with essential baby products that make raising children easier by offering high-quality products, wide product availability, diverse product selection, and competitive pricing. The company emphasises helping parents throughout the early stages of a child’s development with practical and reliable solutions.1
The company’s vision is to become the preferred baby store for families by providing immediate solutions to parents’ needs while helping them save both time and money.1
Products
123 BABY offers a broad range of baby and maternal products designed to support infants from birth through early childhood, including:1
- Baby feeding accessories
- Baby bottles and nipples
- Breastfeeding products
- Diapers and changing essentials
- Baby clothing
- Strollers and travel systems
- Car seats
- Nursery accessories
- Baby hygiene and skincare products
- Toys and developmental products
- Maternity essentials
Business Model
123 BABY operates as a specialty baby retailer through a physical retail location, an e-commerce store, and nationwide product distribution within Colombia. Its strategy centres on combining convenience, affordability, and product variety for parents seeking trusted baby essentials.1
Target Market and Philosophy
123 BABY primarily serves expecting parents, first-time mothers and fathers, families with newborns, parents of infants and toddlers, and gift shoppers looking for baby products. The company promotes the idea that parenting should be supported with practical, functional, and accessible products. Its messaging highlights reducing the stress associated with caring for babies by making essential items easier to obtain at competitive prices.1
Overview
| Attribute | Information |
|---|---|
| Brand Name | 123 BABY |
| Industry | Baby products retail |
| Founded | Not publicly disclosed |
| Headquarters | Tuluá, Valle del Cauca, Colombia |
| Products | Baby care, feeding, nursery, travel, clothing, toys, maternity |
| Sales Channels | Physical retail store and online store |
| Target Customers | Parents, caregivers, expecting families |
Note on Public Information
Publicly available information about 123 BABY is relatively limited. The company has not publicly disclosed details such as its founding year, ownership, number of employees, annual revenue, or corporate structure. Most available information comes from the company’s own published materials.1
