About 168CM
168CM (Korean: 168cm) is a South Korean lifestyle and accessories brand best known for its designer smartphone cases, MagSafe accessories, and character-themed lifestyle products. The brand combines minimalist Korean aesthetics with playful illustrations, creating products that appeal primarily to young consumers interested in fashion, technology, and contemporary design. Today, 168CM is recognized as one of Korea’s notable mobile accessory brands and has expanded its reach through both domestic retail stores and international online marketplaces.[1]
Overview
| Category | Information |
|---|---|
| Brand Name | 168CM |
| Country | South Korea |
| Industry | Consumer electronics accessories, lifestyle goods |
| Product Categories | Smartphone cases, MagSafe accessories, AirPods cases, Apple Watch accessories, smart grips, keychains, stationery, lifestyle goods |
| Target Market | Teenagers and young adults |
| Sales Channels | Official online store, flagship retail stores, international fashion marketplaces |
| Parent Company | Pla Co., Ltd. (μ£Όμνμ¬ νλΌ)[2] |
History
168CM was established in South Korea as a design-focused lifestyle brand specializing in smartphone accessories. Rather than competing solely on protection or technical specifications, the company positioned itself around fashionable, collectible products inspired by Korean design trends.
As smartphone personalization became increasingly popular, the brand expanded from basic phone cases into a wider ecosystem of accessories, including:
- MagSafe-compatible cases
- Smart grips (phone holders)
- AirPods and Galaxy Buds cases
- Apple Watch accessories
- Charging accessories
- Character merchandise
- Lifestyle goods
The brand later opened physical stores in popular shopping districts including Myeongdong and Yeonnam-dong in Seoul, helping establish its identity among domestic shoppers and tourists. International distribution began through online retailers such as Sixty Percent, making the products available outside Korea.[1]
Design Philosophy
168CM emphasizes:
- Minimalist Korean aesthetics
- Cute and trendy illustrations
- Clean, modern layouts
- Soft color palettes
- Character-driven artwork
- Seasonal and limited-edition collections
Many products balance playful artwork with practical everyday functionality, making them both fashion accessories and protective device cases.[1]
Products
The brand’s catalog includes:
Smartphone Accessories
- Protective phone cases
- MagSafe cases
- Transparent cases
- Silicone cases
- Patterned cases
- Shock-resistant cases
Mobile Accessories
- MagSafe wallets
- Magnetic phone grips
- Smart Tok grips
- Charging accessories
- Cables
Wearable Accessories
- Apple Watch bands
- Apple Watch cases
- AirPods cases
- Galaxy Buds cases
Lifestyle Goods
- Keychains
- Stickers
- Stationery
- Character merchandise
- Fashion accessories
- Pet accessories
These products frequently feature exclusive artwork and themed collections.[2]
Collaborations
168CM regularly releases collaboration collections with artists, illustrators, and popular characters. Recent collaborations featured on the official store include designs with Korean character brands such as Noonmung-i (λλ©μ΄) and Luck me Likey, alongside other limited-edition seasonal collections.[2]
Retail Presence
The brand operates through multiple sales channels:
- Official Korean online store
- Physical retail locations in Seoul
- International online marketplaces
- Pop-up events and promotional campaigns
Its products are now shipped internationally through selected retail partners.[1]
Brand Identity
168CM is known for combining:
- Korean lifestyle trends
- Functional technology accessories
- Fashion-oriented design
- Collectible character graphics
- Social media-friendly aesthetics
The brand targets consumers who view smartphones as personal fashion items rather than purely electronic devices.[1]
Company Information
According to its official website:
- Operating company: Pla Co., Ltd. (μ£Όμνμ¬ νλΌ)
- Headquarters: Guro-gu, Seoul, South Korea
- Business Registration Number: 199-81-00895
- Primary Business: Design, manufacturing, and retail of mobile accessories and lifestyle goods.[2]
Reception
168CM has gained popularity among younger consumers in South Korea for its blend of practical device protection and fashionable design. The brand is particularly recognized for its MagSafe-compatible accessories and collectible character collaborations, which have helped it build a following beyond the domestic Korean market through international online retailers.[1]
See also
- Korean lifestyle brands
- Smartphone accessories
- MagSafe accessories
- Mobile phone cases
- Korean design products
