ecoco was established in August 2011 in Guangdong Province, China. The company initially operated from a 1,200 m² factory, producing household storage and organization products. As demand increased, ecoco expanded its manufacturing capacity, opening an 8,000 m² production facility in 2017 before launching a modern 40,000 m² manufacturing complex and e-commerce operations center in 2021. [2]

The company has steadily expanded into international markets through distributors, OEM/ODM partnerships, and cross-border e-commerce. By 2026, ecoco reported exports to more than 80 countries, participating in major trade exhibitions such as the Canton Fair and Tokyo Gift Show. [2]

ecoco is owned by Guangdong Ecoco Group Co., Ltd. (广东意可可集团有限公司). The company develops, manufactures, and markets household consumer products under the ecoco and 意可可 trademarks. According to company information, it employs more than 500 staff, including over 100 research and design professionals. [1]

Corporate information

[1]

ecoco manufactures a broad range of household and lifestyle products, including:

• Kitchen organizers

• Spice racks

• Bathroom shelves

• Toothbrush holders and dispensers

• Soap dispensers

• Shower accessories

• Cleaning brushes

• Mop and broom holders

• Storage containers

• Laundry organization products

• Cosmetic organizers

• Hooks and wall-mounted storage

• Tableware

• Home accessories

The company’s products are characterized by minimalist industrial design, tool-free installation, and extensive use of adhesive wall-mount systems to avoid drilling into walls. [1]

ecoco emphasizes a design philosophy centered on:

• Practical everyday functionality

• Modern minimalist aesthetics

• Space-saving organization

• User-centered product innovation

• Affordable premium quality

Its stated mission is to “create practical products with beautiful design that improve everyday life,” while aiming to become an innovator and leader in the household goods industry. [1]

Innovation is a major component of ecoco’s business strategy. The company states that it has:

• More than 500 proprietary patents

• An in-house product design team

• Continuous product development based on consumer feedback

• Multiple international industrial design awards

According to the company, product innovation, branding, and marketing are its three core competitive strengths. [1]

ecoco reports receiving numerous international design recognitions, including:

• German Red Dot Design Award

• German iF Design Award

These awards recognize excellence in industrial and consumer product design. [1]

ecoco operates integrated manufacturing facilities covering product design, mold development, injection molding, assembly, packaging, and quality control. The company’s production infrastructure supports both its own branded products and OEM/ODM manufacturing for international partners. [2]

ecoco products are sold through:

• International distributors

• Cross-border e-commerce

• Online marketplaces

• Retail partners

• Wholesale and OEM channels

The company states that its trademarks are registered in over 200 countries and regions, with exports reaching more than 80 countries worldwide. [2]

In China, ecoco products are distributed through major e-commerce platforms, including:

• Tmall

• JD.com

• Douyin

• Pinduoduo

• Xiaohongshu

• Vipshop

• 1688

The company has also expanded internationally through its own global website and regional distributors. [1]

ecoco positions itself as a mid- to high-end home organization and household goods brand, targeting consumers seeking products that combine attractive design, durability, and practical everyday use. Its product lines focus on improving storage efficiency and organization in kitchens, bathrooms, bedrooms, and other living spaces. [1]

1. 品牌简介-ecoco意可可官网–有颜值的实用好物

2. ecoco.info