About 17 MILE
17 MILE is a consumer eyewear brand specialising in affordable sunglasses, blue-light blocking glasses, reading glasses, and optical accessories. The brand is distributed mainly through major e-commerce marketplaces such as Amazon and Walmart Marketplace, catering to customers seeking budget-friendly eyewear for daily use. Although its products are sold internationally, the United States trademark for 17 MILE is registered to Yiwu Tanyi Electronic Business Co., Ltd., a company based in Yiwu, Zhejiang, China.1
History
17 MILE entered the consumer eyewear market around 2017, initially offering fashion sunglasses and computer glasses via online marketplaces. Rather than establishing its own global retail network, the brand adopted an e-commerce-focused business model that allows it to reach customers worldwide through third-party platforms. The US trademark was filed in 2018 and officially registered in 2020, covering jewellery and timepieces under the stylised “17 MILE” mark, with documented first commercial use in 2017.2
Products
The brand offers a broad range of eyewear products, including:
- Blue-light blocking glasses for computer and digital device users
- Polarised sunglasses
- Fashion sunglasses
- Reading glasses
- Sports eyewear
- Eyewear accessories such as cases and cleaning cloths
Many models feature lightweight plastic or metal frames, UV400 protection, polarised lenses on selected sunglasses, and contemporary frame designs intended for casual, travel, and outdoor use.
Business Model
17 MILE operates primarily as an online-first brand. Instead of relying on physical retail stores, it distributes products through international e-commerce platforms. This approach enables competitive pricing by minimising traditional retail overheads.
The company focuses on:
- Affordable pricing
- Wide product variety
- Frequent model updates
- Global online distribution
- Multi-pack and value-oriented offerings
Design Philosophy
17 MILE emphasises practical, everyday eyewear that balances style and affordability. Its collections generally follow contemporary fashion trends whilst maintaining accessible price points. The brand targets consumers looking for functional eyewear without the premium pricing associated with luxury optical brands.
Manufacturing
Publicly available trademark records identify the brand owner as Yiwu Tanyi Electronic Business Co., Ltd., a Chinese company. Like many consumer eyewear brands sold online, manufacturing is believed to be based in China, though detailed information about production facilities and supply-chain operations has not been publicly disclosed.3
Market Position
17 MILE competes in the budget and mid-range eyewear segment. Its products are commonly compared with other online eyewear brands that emphasise affordability and convenience rather than luxury branding or prescription optical services.
The brand is particularly popular among consumers seeking:
- Computer glasses for screen use
- Inexpensive polarised sunglasses
- Backup or travel eyewear
- Fashion-forward frames at entry-level prices
Brand Characteristics
- Industry: Eyewear
- Product Categories: Sunglasses, blue-light glasses, reading glasses, accessories
- Primary Sales Channels: Online marketplaces and e-commerce retailers
- Target Market: Budget-conscious consumers and everyday eyewear users
- Country of Trademark Owner: China
- Known Since: 2017 (first commercial use documented in trademark records)
Reception
17 MILE has gained visibility through online retail platforms where customers frequently cite its competitive pricing, lightweight designs, and variety of styles. Reviews commonly position the brand as offering good value for casual use, though it is generally regarded as a budget-oriented alternative rather than a premium optical brand. Product quality and durability may vary by model, as is common with marketplace-focused consumer brands.4
Notes
Despite its broad online presence, relatively little public corporate information is available about 17 MILE beyond trademark filings and retailer listings. The brand does not maintain a widely recognised corporate profile comparable to major eyewear companies, so details such as company history, executive leadership, annual revenue, or manufacturing operations are not extensively documented in public sources.
References
- 17 17 MILE Trademark of Yiwu Tanyi Electronic Business Co.,LTD. – Registration Number 6115735 – Serial Number 87754698 :: Justia Trademarks
- 17MILE Trademark Application of 17milecoffee LLC – Serial Number 99616159 :: Justia Trademarks
- 17MILE Trademark (USPTO Serial 99616159) – 17milecoffee LLC | USPTO Record | TrademarkElite
- 17 MILE DRIVE Trademark of PEBBLE BEACH COMPANY – Registration Number 1685377 – Serial Number 73810571 :: Justia Trademarks
