FEIYING

About FEIYING

FEIYING (飞鹰) is a Chinese sports-oriented brand associated with Zhongqiao Sports Co., Ltd. The name Feiying is transliterated from the Chinese characters 飞鹰, literally meaning “Flying Eagle”; however, the U.S. trademark record for the particular FEIYING mark discussed here describes the Chinese characters as meaning “flying shadow.” 3 The brand’s documented product scope encompasses sports footwear, basketball footwear, apparel, bags, headwear, sporting equipment, fitness equipment, and other sporting goods. Its international trademark activity indicates an effort to establish FEIYING as a distinct commercial brand outside China as well. 5

It is important to note that “FEIYING” (飞鹰) is not a uniquely identifying brand name. Several unrelated Chinese businesses use the name, including brands connected with motorcycles, roller sports, electronics, automotive parts, and other products. 1 Based on current trademark evidence, the FEIYING brand associated with Zhongqiao Sports Co., Ltd. covers sports shoes, basketball shoes, clothing, bags, sporting goods, and related products. 2

Brand overview

Field	Information
Brand name	FEIYING
Chinese name	飞鹰
Industry	Sportswear, footwear & sporting goods
Associated company	Zhongqiao Sports Co., Ltd.
Country of origin	China
Brand type	Sports/lifestyle
Main categories	Sports shoes, basketball shoes, apparel, bags, sporting goods
Trademark filing in U.S.	July 23, 2024
U.S. trademark status	Notice of Allowance issued October 7, 2025
International classification	Classes 18, 25 and 28
Brand positioning	Sports and athletic products

The U.S. trademark application was filed on July 23, 2024, by Zhongqiao Sports Co., Ltd. and covers three major Nice classes: Class 18 for leather goods and bags, Class 25 for clothing and footwear, and Class 28 for games and sporting equipment. 11

Name and identity

The Chinese name 飞鹰 consists of:

飞 (fēi) — “to fly”
鹰 (yīng) — “eagle”

Thus, the most natural literal rendering of 飞鹰 is “Flying Eagle.” However, trademark documentation for this particular logo states that the characters are transliterated as FEI YING and gives the English meaning as “flying shadow.” 6 This distinction is significant because FEIYING should not automatically be treated as the same brand as every Chinese company or product using 飞鹰/Flying Eagle.

Products

FEIYING’s trademark specification provides a broad picture of its intended product universe. These categories are not merely a retailer’s product description; they are the goods specified in the FEIYING trademark application filed by Zhongqiao Sports. 13

Footwear

Sports shoes
Basketball shoes
General footwear

Apparel

Shirts
Sweaters
Pants
Shorts
Sweatshirts
Jackets
Dresses
Trousers
Coats
Skirts
Pullovers
Sports jerseys
Swimwear
Hats
Hosiery
Gloves
Sweatbands

Bags and accessories

Backpacks
Sports bags
School bags
Travel bags
Shopping bags
Luggage
Umbrellas
Mountaineering sticks

Sports and recreation

Sports balls
Body-building equipment
Archery equipment
Exercise machines
Knee guards
Game equipment
Toys
Go equipment
Recreational swimming pools

Connection with Zhongqiao Sports

The documented owner/applicant of the FEIYING U.S. trademark is ZHONGQIAO SPORTS CO., LTD. The company is based in Chendai, Jinjiang, Fujian, China, according to the Philippine Intellectual Property Office’s published trademark gazette. 4 This is significant because Jinjiang is one of China’s major footwear and sporting-goods manufacturing centers, and the FEIYING filing places the brand within that broader Chinese athletic-footwear ecosystem.

There is also evidence that Zhongqiao Sports has been associated with performance-running footwear. A World Athletics approved-shoe list includes models such as “Feiying PB2” and “Feiying PB 3.0” under Zhongqiao Sports_Qiaodan. 9 This suggests that Feiying has been used as a performance-shoe/model identity within Zhongqiao’s sports-footwear business before the broader FEIYING trademark filing of 2024.

Performance-running connection

A notable aspect of FEIYING’s history is its association with carbon-plated performance running shoes. World Athletics documentation lists the following models under Zhongqiao Sports/Qiaodan-related listings: 10

Feiying PB2
Feiying PB 3.0
Feiying PB 3.0 Plaid

Additional models recognized in design awards include the Feiying PLAID 3.0 14 and Feiying PB 6.0. 15 Commercial listings also reference the Feiying PB5.0 21 and Feiying PB3 professional marathon racing shoes. 22 This places the FEIYING name in the context of modern high-performance running footwear rather than solely being a casual sportswear label.

International trademark expansion

FEIYING appears to have been pursuing international trademark protection relatively recently.

In the United States, Zhongqiao Sports filed the FEIYING mark in July 2024. By October 2025, the application had reached “Notice of Allowance – Issued” status. 7

In the Philippines, the Intellectual Property Office published the FEIYING application in its October 14, 2024, trademark gazette. The Philippine filing identifies Zhongqiao Sports Co., Ltd. as the applicant and gives its address as Xibian Industrial District, Chendai, Jinjiang, Fujian, China. 4 This international filing activity is evidence that FEIYING is being treated as a commercial brand intended for markets beyond mainland China, although available records do not by themselves establish the scale of its overseas retail presence.

Relationship with Qiaodan

World Athletics’ historical approved-shoe documents list FEIYING models under “Zhongqiao Sports_Qiaodan.” 9 Therefore, it is useful to distinguish the entities as follows:

Zhongqiao Sports: The company
Qiaodan: Established sportswear brand/business associated with Zhongqiao
FEIYING: Sports/performance-oriented name appearing on products and now separately protected as a trademark

Available sources do not justify stating that FEIYING is simply another name for Qiaodan. Rather, the evidence indicates a connection through Zhongqiao Sports.

Brand positioning

Based on documented products and performance-shoe history, FEIYING can reasonably be characterized as a Chinese athletic and sports-lifestyle brand with a particular connection to performance footwear. Its positioning appears to span several levels:

Performance sports, especially running footwear
Basketball and athletic footwear, explicitly included in its trademark specification
Sports apparel, including jerseys, shirts, pants, jackets, and related clothing
Sports accessories, such as bags, hats, gloves, sweatbands, and protective equipment
General sporting goods, including balls, fitness equipment, and recreational products

This broad category coverage means FEIYING is better understood as a sports brand ecosystem rather than simply a shoe label. 10

Distinction from other “Flying Eagle” brands

Information regarding the brand can be confusing due to multiple unrelated entities sharing the name. There is another Chinese brand called Flying Eagle (飞鹰) associated with Dongguan Feihuang Sports Goods Co., Ltd., founded in 2006 and focused heavily on roller-skating equipment. 6

Additionally, there is a separate Feiying motorcycle brand associated with Guangzhou Panyu Huanan Motorcycle Enterprise Group, which is unrelated to the sportswear FEIYING discussed above. Other unrelated companies use FEIYING as a trademark in areas such as electronics, 7 8 network technology, 12 autoparts, 16 20 23 ultrasonic technology, 17 18 trading, 19 and industrial screws. 24 25 Consequently, these entities should not be merged into a single history.

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

Related brands

TBRBG POPopubear