The name “7AM” is intrinsically linked to the brand’s central idea: the appearance and feeling of fresh skin at the start of the day. The daisy motif represents freshness and purity; according to the brand’s design description, the flower’s behaviour of closing at night and opening during the day served as inspiration for the identity. This concept aims to evoke healthy, dewy, and naturally glowing skin throughout the day.[1]

Rather than positioning skincare solely through clinical or medicinal imagery, 7AM DAISY’s visual strategy merges professional skincare cues with the energy of cosmetics and fashion. The packaging was intentionally designed to appear youthful and internationally oriented.[1][3]

Publicly documented branding for 7AM DAISY dates to early 2020, when Blanko Design Studio developed its logo, brand identity, and packaging for a youthful skincare and essence range. The project was subsequently featured in international design publications and received recognition in the Topawards Asia design competition.[1]

The brand established an international commercial presence relatively early in its development. A design-industry profile reported that its products had launched in Singapore, Malaysia, and Thailand, noting that the brand gained visibility on Instagram and e-commerce platforms.[1]

Formal U.S. trademark documentation exists for “7AM’ DAISY”. The application was filed in August 2020 by 01 Innovative Pte. Ltd., a Singapore private limited company, covering cosmetics and a broad range of skincare, haircare, body-care, and related beauty preparations. The trademark record indicates first use in commerce in July 2020 and registration in April 2021.[2]

The early product architecture of 7AM DAISY was built around distinct skincare functions, with individual products differentiated through strong colours. The original five-colour system comprised:

• 🔵 Blue — Replenish
• 🔴 Red — Renew
• 🌸 Pink — Revitalize
• 🟣 Purple — Restore
• 🟢 Green — Rescue

This colour system became a defining characteristic of the brand. Instead of relying on conventional pharmaceutical-style ingredient icons, the designers utilised large blocks of colour and a simplified information hierarchy to ensure individual products were immediately recognisable.[1][3]

The concept aimed to make skincare feel more energetic and accessible while still communicating product functionality. Blanko Design Studio described the approach as bringing the energy of makeup into skincare.[1]

Packaging is considered one of 7AM DAISY’s most significant distinguishing features. The brand’s bottles and boxes employ a minimalist information structure combined with vivid colours. The packaging incorporates a partially visible daisy symbol, creating a visual connection between the name and the products.[1]

The design system can be summarised as: Daisy + morning freshness + functional skincare + bright colour coding + youthful minimalism.

The visual identity was deliberately positioned away from traditional skincare aesthetics. Rather than using muted colours and highly decorative botanical imagery, 7AM DAISY uses strong colour blocks, clean typography, and prominent functional information. The design agency described this as an attempt to inject greater vitality into the skincare category.[3]

The original project used glass bottles and boxes, with the packaging architecture designed to create a consistent family appearance across different formulations.[3]

7AM DAISY is particularly associated with skin boosters and concentrated skincare products. Documented products include:

• All In Control Skin Booster
• Intelligent Restoring Skin Booster
• Other function-oriented skin-booster and serum products corresponding to the brand’s replenishing, renewing, revitalizing, restoring, and rescuing concepts.

Contemporary reviews of the All In Control and Intelligent Restoring products describe them as compact glass-bottle skin boosters and discuss ingredients such as ceramide and marigold in the Intelligent Restoring formula.

The U.S. trademark filing indicates a considerably broader intended product category, including skin cleansers, creams, lotions, masks, toners, serums, sunscreens, body products, hair-care products, bath and shower preparations, and perfumes.[2]

7AM DAISY is broadly understood as a youth-oriented, function-driven skincare brand. Its positioning sits between two traditional beauty categories:

• Clinical/function-oriented skincare: Focused on ingredients, specific skin concerns, and targeted functions.
• Youthful beauty/cosmetics: Focused on colour, visual identity, lifestyle appeal, and social-media friendliness.

The brand’s designers intentionally sought to combine these two worlds. This is particularly evident in the packaging, where functional skincare information is presented through a colourful and fashion-conscious visual language.[1][3]

This approach also made the brand particularly suitable for e-commerce and social-media environments, where distinctive packaging helps products stand out in crowded listings and beauty content.

7AM DAISY was developed with an international rather than purely domestic visual language. The brand’s design documentation identifies Asia as its market region and specifically reports launches in Singapore, Malaysia, and Thailand.[1]

The brand has also been associated with the broader HEBE Beauty Group’s distribution network, which has included Indonesia, Thailand, Malaysia, the Philippines, and other international markets.

It is important to distinguish that 7AM DAISY is a brand, not the name of the parent beauty group. Public promotional material identifies HEBE Beauty Group as the company behind a portfolio of beauty brands that includes 7AM’ Daisy.

Separately, U.S. trademark records show 01 Innovative Pte. Ltd. as the applicant and owner associated with the 7AM’ DAISY trademark filing.[2]

Because corporate ownership and trademark ownership can involve different legal entities and may change over time, these should not automatically be treated as identical without current corporate documentation.

7AM DAISY has received notable attention for its branding and packaging design. The 7AM DAISY Skin Booster project was featured by Topawards Asia, which credits Blanko Design Studio and Hanxi Li for the creative and design work.[1]

The project was also published by the World Brand Design Society, where it is categorised as a branding and packaging project covering brand identity, graphic design, packaging design, product architecture, naming, and tone of voice.[3]

The brand’s identity was subsequently showcased on Behance as a “7AM DAISY – BRANDING” project by Blanko Design Studio, further documenting its visual-design development.

1. 7AM DAISY SKIN BOOSTER — Topawards Asia
2. 7AM’ DAISY – 01 Innovative Pte. Ltd. Trademark Registration
3. 7am Daisy Product Brand and Packaging Design Design by Blanko Design Studio – World Brand Design Society