Public records indicate that the Above Athletica name has been associated with sporting goods and athletic products for several years.

A United States trademark application for ABOVE ATHLETICA was filed in August 2021 by Maria Mercedes Marilao. The application described goods including sporting goods and sportswear, with specific products listed as sweatbands, sports water bottles, jump ropes, wristbands, and yoga mats. This U.S. application was abandoned in 2023 following a failure to respond to the USPTO.[2] Available sources do not clearly establish whether the applicant and the current Philippine business structure are the same entity; consequently, this record should not be treated as definitive proof that the current Philippine business was founded in 2021.

A more directly relevant local record appears in the Intellectual Property Office of the Philippines (IPOPHL). A 2024 IPOPHL Gazette lists an ABOVE ATHLETICA trademark application, number 4/2024/00506787, associated with Red Shield Pharmaceutical Ventures Inc. and covering classes 25 and 29.[3]

The brand’s current website presents Above Athletica as a fitness and wellness company whose purpose extends beyond individual product sales. Its stated philosophy emphasises making fitness less intimidating and supporting individuals whether they are beginners, returning to exercise, or pursuing ambitious personal goals.[1]

Above Athletica’s central message is expressed through the tagline “Your Journey, Your Pace.”[1] This philosophy is deliberately distinct from an exclusively performance-oriented bodybuilding identity. According to the company, fitness should not be based primarily on competition, comparison, body weight, or lifting capacity.

Instead, the brand emphasises:

• Progress over perfection
• Movement over stagnation
• Fitness without intimidation
• Personal goals rather than comparison
• Accessibility and inclusivity
• Long-term lifestyle change
• Performance and general wellness

The company describes itself as a community as much as a commercial brand, seeking to integrate exercise and healthy living into everyday life.[1]

Sports nutrition

Sports nutrition is a primary business area for Above Athletica. Its online store organises products into categories including protein, creatine, pre-workout and energy, weight gainers, and general nutrition and supplements. The protein category, for example, has featured multiple brands and formats, including whey protein, whey isolate, plant protein, meal-replacement products, protein bars, and ready-to-drink options.[1]

Supplement brands

The retail assortment includes a range of established supplement brands. The website currently highlights brands such as:

• Quest Nutrition
• Wheyl Nutrition
• MuscleTech
• Rule One
• Cellucor C4
• Insane Labz
• Purely Inspired
• Redcon1
• Rival Whey
• Stacker
• Superior 14
• Swanson

This multi-brand approach distinguishes Above Athletica from conventional single-brand supplement companies, as a significant portion of its business involves retail and distribution.[1]

Above Athletica-branded products

Alongside third-party nutrition brands, products are sold under the Above Athletica name. Examples found in Philippine marketplace listings include Dri-Fit workout shirts, cotton socks, protein shaker bottles, and yoga mats. This indicates that the brand has developed beyond a simple online supplement shop towards a broader fitness-lifestyle product ecosystem.

Above Athletica maintains a strong orientation towards online commerce. Its official website facilitates direct shopping for supplements and nutrition products, and the company identifies Shopee Official Store and Lazada Official Store among its online partners.[1]

Its presence on Shopee is particularly substantial, with marketplace data identifying the Above Athletica store as having more than 180,000 followers and a 4.9 shop rating. The company also advertises same-day delivery arrangements through messaging channels such as Viber, WhatsApp, iMessage, and SMS.[1]

Above Athletica occupies a distinct position within the Philippine fitness market. Rather than targeting only competitive athletes or serious bodybuilders, official brand messaging addresses a wider audience ranging from fitness beginners to experienced gym-goers. Its positioning combines fitness, sports nutrition, wellness, accessibility, and e-commerce.

The company employs two concurrent strategies:

1. Multi-brand retail: Selling established international and specialist supplement brands.
2. Own-brand development: Offering apparel, accessories, and other products carrying the Above Athletica identity.

This combination allows the company to function as both a fitness retailer and an emerging consumer fitness brand.

The name “Above Athletica” communicates an aspirational athletic identity. “Athletica” connects the brand to sport, exercise, and physical performance, while “Above” suggests improvement, elevation, and moving beyond one’s current level. This interpretation aligns with the company’s emphasis on personal progress rather than competition. Messaging focuses less on becoming the strongest person in the gym and more on becoming a better version of oneself at one’s own pace.

Above Athletica has appeared in discussions within Philippine fitness communities, particularly regarding the authenticity of supplements purchased through its online stores. For example, Reddit discussions in Philippine fitness groups have included consumers asking whether products purchased from Above Athletica were legitimate. In a 2025 discussion concerning an Above Athletica Shopee Mall store, multiple commenters stated they found the store to be legitimate.[4] These discussions represent consumer anecdotes rather than independent verification and should not be treated as definitive evidence of product authenticity.

This discourse is notable because supplement authenticity remains a significant concern in the Philippine online fitness market, where consumers frequently distinguish between authorised retailers, marketplace sellers, and potentially counterfeit products.

Based on its public presence, Above Athletica is best characterised as a fitness and sports-nutrition commerce business with an emerging private-label component. Its business model revolves around connecting international supplement brands to Philippine fitness consumers through Above Athletica retail channels, while simultaneously developing Above Athletica-branded apparel, accessories, and fitness products. This model provides access to consumers who may initially visit for specific items like whey protein or creatine and subsequently purchase other lifestyle products.

Available evidence identifies the Philippines as Above Athletica’s principal market. Its website uses Philippine peso pricing, promotes local e-commerce platforms, and identifies local delivery arrangements. Marketplace listings also identify Above Athletica stores operating in Metro Manila.[1]

It is important to note that not every product sold by Above Athletica is manufactured by the company. The website retails third-party brands including MuscleTech, Rule One, Quest, Wheyl, Redcon1, and Purely Inspired.[1] Therefore, Above Athletica is accurately described as a Philippine fitness and sports-nutrition retailer that also develops and sells products under its own name, rather than solely as a supplement manufacturer.

Above Athletica states that its mission is to make fitness fun, accessible, and inclusive. It explicitly distances itself from a fitness culture focused solely on extreme athletes or bodybuilders, instead emphasising sustainable personal progress and feeling healthier and more capable.[1] Its broader message frames fitness as a journey rather than a finish line.

1. Your Journey, Your Pace – Above Athletica
2. ABOVE ATHLETICA Trademark Application of Marilao, Maria Mercedes – Serial Number 90874445 :: Justia Trademarks
3. 1
4. Anyone bought from Above Athletica on Shopee? Is it legit?