The NUTRIFLAIR trademark was filed in the United States in 2016 and registered on 8 November 2016, covering dietary food supplements including vitamins, minerals, and herbal dietary supplements. Public trademark records identify Finest Vitamins, LLC as the registrant.[2]

Public trademark records indicate that NutriFlair products were first used commercially in 2014, whilst the NUTRIFLAIR trademark application was filed in April 2016 and registered later that year.[2]

According to the company, NutriFlair was established in response to concerns regarding supplements containing unnecessary fillers, artificial additives, unclear sourcing, and aggressive marketing claims. Its stated goal was to build a supplement brand centred on cleaner formulations, transparency, and quality.[1]

The company has subsequently developed a broad online catalogue covering nutritional supplements aimed at areas such as general wellness, immune support, weight management, cardiovascular health, energy, and other health goals.[1]

NutriFlair describes its philosophy through several recurring themes:

• Natural ingredients – The company emphasises natural ingredients and states it avoids unnecessary fillers, artificial colours, and hidden additives.[1]
• Transparency – NutriFlair maintains that consumers should be able to understand what they are putting into their bodies.
• Quality control – The company states its supplements are produced under current Good Manufacturing Practices.
• Third-party testing – NutriFlair asserts that finished products undergo third-party laboratory testing for characteristics such as quality, purity, and potency.[1]
• Responsible sourcing – The company works with suppliers and sources ingredients from regions where particular ingredients naturally grow or are traditionally produced.[1]
• Accessibility – Products are generally positioned at relatively affordable prices compared with premium supplement brands.

NutriFlair maintains a relatively broad catalogue. Current products listed on its website include:

Vitamins and essential nutrients

Examples include:

• Vitamin D3
• Vitamin K2 + D3
• Zinc Picolinate
• Zinc Gluconate
• Liposomal Vitamin C
• Vitamin C + zinc + elderberry formulas
• Omega-3 fish oil[1]

Herbal and botanical supplements

NutriFlair places particular emphasis on plant-derived ingredients. Its portfolio includes:

• Organic Ceylon Cinnamon
• Turmeric Curcumin
• Ashwagandha
• Korean Red Panax Ginseng
• Saw Palmetto
• Elderberry
• Citrus Bergamot
• Garcinia Cambogia
• Milk Thistle
• Dandelion
• Maca Root[1]

Metabolic and weight-management products

The company also sells products marketed towards metabolic and weight-management goals, including:

• Berberine
• Berberine + Ceylon Cinnamon
• Dihydroberberine
• Chromium-containing formulas
• Apple Cider Vinegar
• Keto/BHB products
• Garcinia Cambogia[1]

Specialty wellness products

Other products include:

• 10 Mushroom Complex
• Irish Sea Moss
• Glucosamine + Chondroitin + Turmeric + MSM
• Multi Collagen Complex
• D-Mannose + Cranberry
• DIM
• Glutathione
• NAD+ + Resveratrol
• TUDCA
• Alpha Lipoic Acid[1]

Overall, the catalogue illustrates NutriFlair’s strategy of combining traditional herbal ingredients with popular contemporary supplement categories such as berberine, mushroom blends, liposomal nutrients, and NAD+ products.

A central marketing message for NutriFlair is that its products are manufactured in the United States. The company states its supplements are produced in FDA-registered facilities that follow current Good Manufacturing Practices (cGMP).[1]

NutriFlair also states that its finished products are tested by independent third-party laboratories for quality, purity, and potency.[1]

It is important to note that FDA registration of a manufacturing facility and compliance with cGMP requirements are not equivalent to FDA approval of an individual dietary supplement. Dietary supplements in the US are regulated differently from prescription drugs.

NutriFlair states it sources ingredients internationally according to where particular plants or raw materials grow best. For example, it specifically identifies Sri Lanka as the source of its Ceylon cinnamon, reflecting the ingredient’s geographic origin.[1]

This approach forms part of the brand’s broader positioning around ingredient provenance and natural sourcing.

NutriFlair operates primarily as an online direct-to-consumer supplement retailer through NutriFlair.com. Its website displays its catalogue, product information, pricing, customer support, and ordering functionality.[1]

The company currently advertises free shipping on US orders through its website.[1]

The contact information published by the company lists:

NutriFlair
4742 42nd Ave SW #12
Seattle, WA 98116
United States

The website lists customer support at support@nutriflair.com and a US telephone number.[1]

NutriFlair occupies a segment between inexpensive mass-market supplements and highly specialised premium nutrition companies.

Its positioning can be summarised as:

Natural, accessible supplements with an emphasis on ingredient quality and transparency.

The brand tends to use familiar, highly searchable ingredients—such as turmeric, cinnamon, berberine, vitamin C, ashwagandha, and ginseng—rather than building its identity around proprietary clinical formulations.

This makes NutriFlair particularly relevant to consumers looking for single-ingredient or combination botanical supplements at relatively modest prices.

NutriFlair’s stated values include:

• Go the Extra Mile
• Never Settle
• Be Passionate
• Give Back

The company says these values translate into customer service, continual evaluation of nutrition research, product-development efforts, and charitable or community initiatives.[1]

The company’s guarantee information has changed over time. Its current guarantee page advertises a 100% money-back guarantee, whilst specifying that it applies to first-time purchases and/or one unit of a product.[1]

NutriFlair’s public reputation is mixed. Whilst the company presents itself as a quality-focused supplement manufacturer, independent customer-review platforms contain both positive and negative experiences. For example, Trustpilot currently displays a low overall score and numerous complaints concerning customer service and orders, alongside some positive reviews. These reviews are customer-generated and should not automatically be interpreted as evidence that the company’s products are unsafe or ineffective.[3]

There is also an independent testing data point concerning one NutriFlair product. A 2025 SuppCo retrospective reported that a sample of NutriFlair Berberine Plus Ceylon Cinnamon purchased in July 2025 did not pass its testing for the expected amount of berberine. The report notes that NutriFlair subsequently relabelled the product and that the new label displayed an 8% standardised-extract claim.

That finding is worth mentioning in a balanced profile, but it should not be generalised to every NutriFlair product.

NutriFlair can be characterised as an established US-oriented dietary supplement brand with roots dating back to the mid-2010s, offering a broad range of vitamins, herbal extracts, and wellness formulas through an online retail model. Its brand identity is built around natural ingredients, American manufacturing, cGMP production, third-party testing, and relatively accessible pricing.[1]

At the same time, claims such as “natural”, “third-party tested”, “made in the USA”, or “pharmaceutical grade” should be evaluated product by product rather than assumed to establish clinical effectiveness. Supplement quality can vary between formulations, and independent testing or published clinical evidence for a particular ingredient or product is more informative than brand-level marketing claims.

1. About NutriFlair | Our Story, Mission & Quality Standards
2. NUTRIFLAIR Trademark of FINEST VITAMINS, LLC – Registration Number 5077723 – Serial Number 86963515 :: Justia Trademarks
3. NutriFlair Reviews | Read Customer Service Reviews of www.nutriflair.com