AJAZZ (Chinese: 黑爵, often rendered as Heijue) is a Chinese computer-peripherals brand best known internationally for mechanical keyboards, gaming mice, and other PC/gaming accessories. The brand was formally established on August 28, 2009, and has positioned itself around making relatively feature-rich peripherals accessible at affordable prices. 1

The company operates under the name Ajazz Tongchuang Electronic Technology Co., Ltd. with its headquarters located in Guangming District, Shenzhen, China. Its business operations cover product development, raw-material procurement, warehousing and logistics, marketing, sales, and customer service. 2

Foundation (2009)

AJAZZ states that its peripheral brand was formally established on August 28, 2009. The original mission was to create high-performance peripherals while ensuring they remained accessible to users. The initial product scope included keyboards, mice, headsets, and other computer accessories. 1 Unlike brands created solely for the modern custom mechanical keyboard niche, AJAZZ developed as a broader PC-peripheral manufacturer.

NACODEX Subsidiary (2014)

According to company history, AJAZZ established NACODEX as a subsidiary brand in 2014. This branch was described as focusing on combining aesthetics with gaming functionality. 3

Douyu Collaboration (2019)

In 2019, AJAZZ cooperated with Douyu, a major Chinese live-streaming platform, to develop gaming peripherals. This collaboration reportedly produced more than 50 keyboards and mice, including products featuring Douyu-themed designs. 3

Firstblood Repositioning (2020)

In 2020, AJAZZ redefined its Firstblood brand toward a more internationally oriented gaming-peripheral identity. Products released under this updated branding included models such as the B16, F15, B67, and B81. 3

AJAZZ is best understood as a value-oriented PC peripheral brand rather than a company specializing in only one type of hardware. Current product categories include:

• Mechanical keyboards
• Gaming mice
• Headsets and audio peripherals
• Mechanical switches
• Gaming accessories
• Office peripherals
• Cables and related accessories
• DIY keyboard products

The official store lists products ranging from compact keyboards and wireless mice to switches, cooling pads, and control devices.

Mechanical keyboards are the product category most strongly associated with the brand. AJAZZ produces keyboards in a wide range of layouts, including full-size, TKL (tenkeyless), 96%/98%, 75%, 65%, 60%, compact specialty layouts, and one-handed gaming keyboards. The company explicitly states its goal is to explore different keyboard layouts beyond conventional formats. 3

The AK Series

The AK series represents the core of AJAZZ’s keyboard identity. Notable examples include:

• AK820 Family: This line helped establish AJAZZ’s reputation among budget and enthusiast buyers. Current generations include the AK820 Pro, AK820V2, and AK820 Max. The AK820 Pro is a 75% mechanical keyboard featuring gasket-mounted construction, hot-swappable design, Bluetooth/2.4 GHz wireless connectivity, USB-C wired connectivity, and a TFT screen. 3
• AK980: Designed for users who prefer larger layouts, the AK980 uses a 97-key layout and includes a metal multifunction knob. It supports both wired and wireless operation and is hot-swappable. 3

The general formula for these products combines compact layouts, wireless connectivity, mechanical switches, customization options, and relatively low pricing.

A notable part of AJAZZ’s identity is its emphasis on visual design. The brand aims to combine aesthetics, functionality, and gaming elements. Products frequently utilize white/purple colorways, retro themes, transparent components, pastel colors, RGB lighting, novelty keycaps, screens, rotary knobs, and decorative cases. Specific models mentioned in this context include the AC081, AK816, AC067 Cheese, and AK966. 3

Gasket Mounting

AJAZZ popularized the adoption of gasket mounting in affordable mainstream keyboards. In this construction method, the plate/PCB assembly is supported by flexible gasket material rather than being rigidly fixed to the case. This results in a softer bottom-out feel, reduced harshness, and potentially lower perceived vibration. Previously associated with expensive custom keyboards, this feature is now marketed across several AJAZZ models. 3

Hot-Swappable Switches

Many AJAZZ enthusiast-oriented products feature hot-swappable switches, allowing users to remove and replace compatible mechanical switches without soldering. This enables experimentation with linear, tactile, and clicky switches, as well as different actuation forces and sound profiles. Models like the AK820 Pro and AK980 include this feature, making the brand attractive to newcomers in the mechanical keyboard hobby. 3

Wireless Technology

Modern AJAZZ keyboards commonly offer multiple connection methods, typically USB-C + 2.4 GHz + Bluetooth. This versatility supports switching between gaming PCs, laptops, tablets, phones, and office computers. For instance, the AK820 Pro advertises Bluetooth 5.1, 2.4 GHz wireless, and Type-C wired connectivity. Early experiments with compact wireless keyboards included the K870T and K620T, the latter featuring a tablet/smartphone slot. 3

Screens and Knobs

Newer AJAZZ keyboards often include small displays and rotary knobs. The AK820 Pro features a TFT screen, while the AK980 includes a metal multifunction knob and a TFT screen. These features traditionally push keyboards into higher price categories, but AJAZZ makes them available at substantially lower price points. 3

AJAZZ develops and sells its own mechanical switches. The company states it collaborates with established switch manufacturers such as Cherry and Gateron while also producing proprietary branded switches. This aligns with a broader industry trend where brands develop their own components rather than relying exclusively on third-party suppliers. 3

While keyboards are the most recognizable category, AJAZZ maintains a significant mouse lineup. Current examples include the AJ159 series, AJ139P V3, AJ199, AJ179 series, AJ129, and AJ358.

• AJ159 Family: Uses PixArt sensors, including the PAW3395 and PAW3950, depending on the model, with versions advertised at up to 30,000 DPI. 3
• AJ199: An example of AJAZZ’s lightweight-mouse strategy, featuring a 58 g carbon-fiber-composite-shell design. 3

AJAZZ occupies a position between mainstream gaming brands (such as Logitech, Razer, and Corsair) and dedicated enthusiast/custom keyboard brands (such as Keychron and NuPhy). It competes alongside brands like Royal Kludge, Redragon, and MageGee in the affordable gaming and enthusiast crossover segment. 3

The brand generally offers more enthusiast-oriented hardware than conventional budget gaming brands while maintaining accessible prices. Compared to traditional gaming keyboards, AJAZZ models are more likely to emphasize compact layouts, hot-swap capabilities, gasket mounts, wireless connectivity, Bluetooth support, TFT/LCD screens, rotary knobs, and DIY customization. 3

AJAZZ is not solely a domestic Chinese brand. Its sales channels include Chinese e-commerce and offline stores, as well as multiple international cross-border e-commerce platforms. 2 The brand operates an international-facing store that advertises worldwide shipping for most countries and areas. There are also regional operations, such as an India-facing AJAZZ site. 4

AJAZZ is part of a larger Chinese mechanical-keyboard ecosystem. China serves as a central hub for manufacturing and developing mechanical keyboards, switches, keycaps, gaming mice, and related components. AJAZZ leverages this ecosystem by combining OEM/ODM manufacturing capabilities, proprietary product design, supply-chain access, and direct-to-consumer e-commerce. This integration helps explain how inexpensive keyboards can incorporate features like wireless connectivity, gasket structures, hot-swap sockets, and displays. 3

AJAZZ represents the democratization of enthusiast peripherals. Features previously associated with expensive custom keyboards—such as gasket mounting, hot-swapping, wireless connectivity, rotary encoders, displays, and proprietary switches—have progressively moved into inexpensive mass-market products. AJAZZ has been a key participant in the convergence between budget gaming keyboards and the enthusiast/custom-keyboard market. 3

1. About Us – AJAZZ Official Store
2. AJAZZ-English official website
3. About Us – ajazz keyboard
4. About Us | Ajazz India — Gaming Peripherals Since 2009