About Alice
Alice (also marketed internationally as Alice Strings) is a Chinese musical instrument accessories brand owned by Guangzhou Romance Musical Instrument Co., Ltd. The brand specializes in strings and accessories for guitars, violins, ukuleles, basses, traditional stringed instruments, and other musical instruments. It is widely distributed in Asia and exported to many international markets, including the Philippines, where its products are sold through music retailers and online marketplaces such as Lazada under the Media, Music & Books category. [1]
Overview
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Brand name: Alice (Alice Strings)
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Owner: Guangzhou Romance Musical Instrument Co., Ltd.
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Founded: 1999
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Headquarters: Guangzhou, Guangdong, China
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Industry: Musical instrument strings and accessories
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Products: Guitar strings, violin strings, ukulele strings, bass strings, picks, capos, tuners, machine heads, bridges, string winders, rosin, and other accessories
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Markets: China, Southeast Asia, Europe, North America, and other international markets through distributors and dealers. [2]
History
Alice was introduced in 1999 as one of the flagship brands of Guangzhou Romance Musical Instrument Co., Ltd., a manufacturer focused on musical instrument strings and accessories. Since its establishment, the company has invested heavily in automated production, research and development, and quality control.
Over the years, Alice expanded from manufacturing guitar strings into producing more than 2,000 different musical instrument products. The company also manufactures OEM products for other brands and supplies distributors worldwide. [3]
Manufacturing
The company operates a large manufacturing complex in Guangzhou with:
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Approximately 30,000 square meters of factory space
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12 production lines dedicated to musical instrument strings
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8 accessory production lines
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16 material-processing lines
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More than 1,000 production machines, over 90% of which are automated
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An ISO 9001:2015 quality management system
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An in-house research and development center for materials, acoustics, and manufacturing processes. [4]
Product range
Alice manufactures accessories for musicians of various skill levels, from beginners to professionals.
Major product categories include:
Strings
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Classical guitar strings
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Acoustic guitar strings
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Electric guitar strings
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Bass guitar strings
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Ukulele strings
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Violin strings
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Viola strings
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Cello strings
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Banjo strings
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Mandolin strings
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Strings for traditional Chinese instruments. [5]
Guitar accessories
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Guitar picks
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Capos
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Machine heads (tuners)
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Nuts and saddles
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Bridge pins
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String winders
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Fret wire
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Truss rods
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Guitar polish
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Rosin
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Pickguards. [6]
Technology and quality
Alice emphasizes automated manufacturing and quality assurance. According to the company, materials are sourced from international suppliers and undergo chemical, mechanical, and structural testing before production. Finished products are inspected throughout the manufacturing process under ISO 9001:2015 standards. [7]
Industry presence
Alice regularly participates in major music industry exhibitions, including trade shows held in:
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Los Angeles
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Frankfurt
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Beijing
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Shanghai
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Guangzhou
The brand has also appeared in music industry publications and sponsors music competitions and educational activities. [8]
Availability in the Philippines
In the Philippines, Alice products are commonly sold through:
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Lazada Philippines
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Local musical instrument retailers
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Authorized music equipment distributors
Products most frequently available include:
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Acoustic guitar strings
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Classical guitar strings
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Electric guitar strings
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Ukulele strings
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Guitar picks
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Capos
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String winders
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Machine heads
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Rosin
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Other maintenance accessories. [9]
Reputation
Alice is generally regarded as a budget to mid-range brand that offers affordable musical instrument accessories with broad availability. Its products are popular among:
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Beginner musicians
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Students
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Hobbyists
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Music schools
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Players seeking inexpensive replacement strings and accessories
While professional performers may choose premium brands for specialized performance needs, Alice remains widely recognized for offering good value and a comprehensive product lineup. Community discussions often describe the strings as inexpensive and suitable for everyday practice, though opinions on tone and longevity vary by instrument and player preference. [10]
Trivia
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Alice is one of the flagship brands of Guangzhou Romance Musical Instrument Co., Ltd.
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The company manufactures more than 2,000 different musical instrument products.
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Alice products are exported to numerous countries through authorized dealers and distributors.
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The company holds multiple patents and has received industry recognitions related to manufacturing and innovation. [11]
