The origins of ALLENA trace back to the founders’ long careers as knitwear manufacturers serving export markets in the United States and Europe. After nearly three decades of manufacturing for global brands, founders Elsie Standen, Emi Daniel, and Odie Atienza established ALLENA to create their own identity in fashion while showcasing Philippine textile craftsmanship.2

Initially, the company leveraged its expertise in knitting technology and textile production to develop original products rather than manufacturing exclusively for other labels. During the COVID-19 pandemic, ALLENA continued operations while maintaining employment for many skilled workers from its manufacturing community, reinforcing its reputation as a socially responsible family-run enterprise.

ALLENA is built around three guiding principles:

• Craftsmanship – Combining traditional knitting techniques with advanced computerized knitting technologies.
• Innovation – Developing proprietary knit structures and fabric technologies that prioritize comfort, functionality, and aesthetics.
• Sustainability – Promoting responsible sourcing, recycled materials, and circular design practices throughout its collections.

ALLENA produces a range of lifestyle products including:

• Women’s and men’s knitwear
• Jackets and outerwear
• Dresses and tops
• Scarves and accessories
• Jewelry
• Home décor
• Textile-based lifestyle products

Its collections emphasize timeless designs instead of seasonal fast-fashion trends.

A defining characteristic of ALLENA is its investment in textile research and development. The company develops proprietary knit fabrics designed specifically for tropical environments. These fabrics are engineered to provide:

• Breathability
• Lightweight comfort
• Moisture management
• Soft texture
• Durability

The brand combines manual craftsmanship with CAD-operated knitting machines, allowing intricate patterns and custom fabric structures that distinguish its products from conventional knitwear.3

Environmental responsibility plays a central role in ALLENA’s operations.

The brand incorporates both natural and recycled fibers into its products, including:

• Cotton
• Bamboo
• Pineapple leaf fiber
• Recycled plastics

One of its sustainability initiatives is Full Stop, a collection of accessories and decorative objects made from single-use plastics collected from local communities. The project aims to transform plastic waste into durable products with long-term value rather than disposable items.4

ALLENA is known for:

• Geometric knitted patterns
• Bold color combinations
• Contemporary silhouettes
• Functional fashion
• Comfortable tropical knitwear

Its Legacy Collection showcases many of the brand’s recognizable geometric knit patterns that have become part of its visual identity.5

The company was founded by:

• Elsie Standen – Co-founder and Creative Director
• Emi Daniel – Co-founder and Head of Research & Development
• Odie Atienza – Co-founder

Together, they brought decades of experience in textile manufacturing and product development to establish ALLENA as an independent Filipino design brand.6

ALLENA has been featured in Philippine fashion and lifestyle publications for its innovative knitwear, commitment to sustainability, and support of local artisans. The brand has also participated in trade exhibitions highlighting Philippine creative industries and textile innovation.7

ALLENA aims to create modern knitwear and lifestyle products that merge craftsmanship, innovation, comfort, and sustainability while promoting Filipino textile expertise to both local and international audiences.8

• Philippine fashion
• Sustainable fashion
• Textile design
• Knitwear

1. Allena
2. ALLENA: Close-knit, compassionate, conscious
3. เกี่ยวกับเรา – Allena healthy
4. Allena Auto Industries Group | LinkedIn
5. Allena Auto Industries Group | LinkedIn
6. Allena Pharmaceuticals, Inc. | LinkedIn
7. ALLENA LTD overview – Find and update company information – GOV.UK
8. Allena Pharmaceuticals