Apple held its September event on the 9th, and within a day the Philippine storefront had every new product priced in pesos. Not “coming soon,” not “contact us” — actual numbers, from the folding iPhone down to a pair of earbuds. What the pages will not yet let you do is press Buy: most of the new hardware still reads *Check back later for availability*.
That makes this the perfect moment for a Philippine price book. Below is every product Apple added on September 9, what it is, and — because a single “from” price hides more than it tells you — the price of every version: each storage tier on the phones, each case material, size and connectivity option on the watches, each charging-case option on the earbuds. All figures are the official recommended prices shown on apple.com/ph as of September 10, 2026.
iPhone Duo: the folding iPhone, four storage tiers
The iPhone Duo, unfolded — Apple’s first folding iPhone.
The Duo is the headline of the whole event. It opens like a small book into a 7.6-inch inner display with nano-texture glass that Apple says makes the fold crease nearly invisible, while a 5.4-inch outer screen at 3,000 nits handles everything you do with the phone closed. Inside is the same A20 Pro chip and C2 modem as the 18 Pro, a 48MP Dual Fusion camera pair (no telephoto), a 12MP Center Stage front camera plus an under-display FaceTime camera, IP68 water resistance, and a dual-battery system rated up to 31 hours of video on the inner screen and 44 on the outer. It weighs 254 grams and comes in Night Sky and Star White. Note that this model does not have Face ID — the folding chassis left no room for the sensor array.
The price climbs steeply with storage, so pick the tier before you fall in love with the top one.
| iPhone Duo storage | Official PH price |
|---|---|
| 256GB | ₱159,990 |
| 512GB | ₱175,990 |
| 1TB | ₱207,990 |
| 2TB | ₱254,990 |
Who it is for: early adopters and heavy multitaskers who want a tablet in a pocket. At ₱159,990 it opens well above Samsung’s foldable ladder in the Philippines, so treat the 256GB tier as the realistic entry and the 2TB as a collector’s number. In the US the Duo takes preorders October 16 and ships October 23; the Philippines lands in a later wave, which is why the local page still says check back later.
iPhone 18 Pro and Pro Max: same camera, two sizes, eight prices
The iPhone 18 Pro, in the new burgundy finish.
The 18 Pro line is built around one idea: a variable-aperture 48MP Fusion main camera whose six blades physically open and close between four manual settings (f/1.48, f/1.8 and f/4 among them), giving real depth-of-field and low-light control that phone cameras have never had. Underneath is the 2-nanometer A20 Pro with roughly 50% more memory bandwidth, a new N1 chip for Wi-Fi 7, Bluetooth 6 and Thread, up to 36 hours of video on the Pro and 45 on the Max, a 50% wired charge in about 15 minutes, and a smaller Dynamic Island that still keeps Face ID. Finishes are black, silver, glacier and burgundy.
The Pro and the Pro Max are the same phone in two sizes, and the Max costs exactly ₱5,000 more at every tier.
| Storage | iPhone 18 Pro | iPhone 18 Pro Max |
|---|---|---|
| 256GB | ₱94,990 | ₱99,990 |
| 512GB | ₱110,990 | ₱115,990 |
| 1TB | ₱142,990 | ₱147,990 |
| 2TB | ₱189,990 | ₱194,990 |
Who it is for: anyone upgrading for the camera and battery. The 256GB Pro at ₱94,990 is the value point of the whole new lineup; the Max tiers are for people who shoot video all day. Be aware the Philippines is not in the first sales wave — US preorders open September 12 and ship September 18, with more markets on September 25 — and there is no standard iPhone 18 at all this year; the base model waits until spring 2027.
Apple Watch Series 12: three case materials, two sizes, two radios
The Apple Watch Series 12, showing the new Health Sensing System heart-rate view.
The Series 12 is this year’s mainstream health watch, built around Apple’s new Health Sensing System with heart-rate-variability tracking. It comes in aluminum, titanium and ceramic cases, in 42mm and 46mm, and in GPS-only or GPS + Cellular — and every one of those choices changes the price. Aluminum is the everyday pick; titanium and ceramic are GPS + Cellular only and jump the price sharply.
| Case / size / radio | Official PH price |
|---|---|
| Aluminum 42mm GPS | ₱28,990 |
| Aluminum 46mm GPS | ₱31,990 |
| Aluminum 42mm GPS + Cellular | ₱35,990 |
| Aluminum 46mm GPS + Cellular | ₱38,990 |
| Titanium 42mm GPS + Cellular | ₱50,990 |
| Titanium 46mm GPS + Cellular | ₱53,990 |
| Ceramic 42mm GPS + Cellular | ₱65,990 |
| Ceramic 46mm GPS + Cellular | ₱68,990 |
Who it is for: the aluminum 42mm GPS at ₱28,990 is the sensible default for most Filipino wrists. Only pay for Cellular if you genuinely leave the phone behind on runs; only pay for titanium or ceramic if you want the material, not the function.
Apple Watch Ultra 4: one size, one radio, one price to start
The Apple Watch Ultra 4, titanium case and signature orange crown.
The Ultra 4 is the endurance flagship: a 49mm titanium case, GPS + Cellular as standard, and up to 45 hours in Max Extended Workout mode for ultraruns and long dives. There is no size or radio choice to make — the only real decision is the band, which is what pushes the price from the ₱59,990 base toward ₱65,990 on premium straps.
| Apple Watch Ultra 4 | Official PH price |
|---|---|
| 49mm GPS + Cellular (base band) | from ₱59,990 |
| 49mm GPS + Cellular (premium band) | up to ₱65,990 |
Who it is for: divers, trail runners and people who want the biggest, brightest, longest-lasting Apple Watch. For everyone else the Series 12 does the health job for half the money.
Apple Watch SE 3: the budget door, four configurations
The SE 3 stays the cheapest way into the Apple Watch ecosystem, in aluminum only, in 40mm and 44mm, GPS or GPS + Cellular.
| Case / size / radio | Official PH price |
|---|---|
| Aluminum 40mm GPS | ₱17,990 |
| Aluminum 44mm GPS | ₱19,990 |
| Aluminum 40mm GPS + Cellular | ₱20,990 |
| Aluminum 44mm GPS + Cellular | ₱22,990 |
Who it is for: first-time watch buyers, students, and anyone buying a gift. The 40mm GPS at ₱17,990 is the lowest price on any page Apple touched this week apart from the AirPods.
AirPods 5: two versions, and the cheaper one is not worse
The AirPods 5, open-ear design with Active Noise Cancellation.
The AirPods 5 bring open-ear Active Noise Cancellation that Apple rates 50% stronger than the AirPods 4’s, plus Live Translation for real-time conversation, up to 5 hours of listening and 22 more in the case. Both versions get the same ANC; the difference is the case and a couple of controls.
| Version | Official PH price |
|---|---|
| AirPods 5 with USB-C Charging Case | ₱9,490 |
| AirPods 5 with Wireless Charging Case | ₱10,990 |
The Wireless Charging Case version adds a force sensor with volume swipe and longer battery life. If you charge by cable anyway, the ₱9,490 base is the same-sounding earbud for ₱1,500 less — the cheapest entry onto anything Apple launched this week.
Reading the whole shelf as a Filipino buyer
Three things tie these pages together. First, the prices above are official recommended stickers; the actual street price on Lazada and at resellers is often lower, and right now several older iPhones sit well below their new stickers, so compare before you pay full retail. Second, most of the new hardware is priced-but-not-yet-sellable in the Philippines — the *Check back later* buttons mean the peso numbers are real but the local launch dates (especially the Duo and the 18 Pro) are still to come. Third, this generation got more expensive across the board: Apple lifted older models’ stickers by roughly a hundred dollars’ worth of pesos, so last year’s phones are, for the moment, the value play while the new ones carry the premium.
If you want one line of advice per budget: under ₱20,000 the Watch SE 3 or AirPods 5; around ₱30,000 the Watch Series 12 aluminum; around ₱95,000 the iPhone 18 Pro 256GB; and if money is genuinely no object, the iPhone Duo at ₱159,990 is the most interesting object Apple has shipped in years.
Where that value actually is today, on Lazada
Below stickerApple iPhone 17256GB; sits about ₱14,500 under the new ₱69,990 official sticker₱55,490Buy on Lazada ›
Now delistedApple iPhone 17 ProPulled from apple.com/ph this week but still stocked here₱76,190Buy on Lazada ›
Thin pickApple iPhone AirThe lightest iPhone, about ₱29,500 under its new ₱84,990 sticker₱55,490Buy on Lazada ›
Value kingApple iPhone 15Still the cheapest reliable iPhone on the Philippine shelf₱40,990Buy on Lazada ›Sources
- Apple Philippines — iPhone Duo, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, Apple Watch SE 3 and AirPods 5 product and buy pages, apple.com/ph, September 10, 2026.
- Apple Newsroom — iPhone 18 Pro and iPhone 18 Pro Max announcement, September 9, 2026.
- Apple Newsroom — AirPods 5 announcement, September 9, 2026.
- CNET — iPhone Duo hands-on first look, September 9, 2026.
- Macworld — Apple’s September 2026 price increases on older iPhone models, September 2026.
- REVU (revu.com.ph) — iPhone Duo Philippine pricing and availability, September 2026.
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Quick reference: every version at a glance
| Product | Versions | PH prices |
|---|---|---|
| iPhone Duo | 256GB / 512GB / 1TB / 2TB | ₱159,990 / ₱175,990 / ₱207,990 / ₱254,990 |
| iPhone 18 Pro | 256GB / 512GB / 1TB / 2TB | ₱94,990 / ₱110,990 / ₱142,990 / ₱189,990 |
| iPhone 18 Pro Max | 256GB / 512GB / 1TB / 2TB | ₱99,990 / ₱115,990 / ₱147,990 / ₱194,990 |
| Watch Series 12 | Alu 42/46 GPS; Alu 42/46 Cell; Ti 42/46 Cell; Ceramic 42/46 Cell | ₱28,990 / ₱31,990 / ₱35,990 / ₱38,990 / ₱50,990 / ₱53,990 / ₱65,990 / ₱68,990 |
| Watch Ultra 4 | 49mm GPS + Cellular | from ₱59,990 (to ₱65,990 premium band) |
| Watch SE 3 | Alu 40/44 GPS; Alu 40/44 Cell | ₱17,990 / ₱19,990 / ₱20,990 / ₱22,990 |
| AirPods 5 | USB-C case / Wireless Charging case | ₱9,490 / ₱10,990 |