Auto Clover Co., Ltd., operating under the brand name AUTO CLOVER, is a South Korean automotive aftermarket company specialising in vehicle-specific exterior accessories. The firm is headquartered in Daegu, South Korea, as recorded in its United States trademark registration.[1] Its product portfolio encompasses window and wind deflectors, chrome and decorative trim, protective mouldings, and various other car accessories designed for specific vehicle makes and generations, including Hyundai, Kia, Chevrolet, KGM, Toyota, Ford, Volkswagen, BMW, and Mercedes-Benz.[2]

Public trademark records indicate that Auto Clover has been engaged in international commercial activity since at least 2011. Auto Clover Co., Ltd., identified in US trademark filings as being based in Daegu, Republic of Korea, filed the AUTO CLOVER trademark on 29 December 2011, with registration granted in 2013.[1]

The trademark registration covered a comprehensive range of automotive aftermarket products, demonstrating that the company was established as a broad automotive accessory manufacturer rather than a single-product specialist. These products included:

• Tire snow chains
• Spoilers
• Console storage products
• Wheel covers
• Custom vehicle grilles
• Bumper and door guards
• Number-plate guards
• Windshield sunshades
• Side-window air deflectors
• Hood shields
• Door and rear-window visors
• Chrome and decorative vehicle trim
• Interior and exterior plastic components[1]

The current Auto Clover catalogue is extensive, featuring products across several major categories such as door visors, rear visors, mouldings, protective accessories, snow chains, vehicle emblems, and universal accessories.[2]

Wind and window deflectors

The company’s most prominent product category is the window and wind deflector, also referred to as a door visor or rain guard. These accessories are installed around vehicle windows to facilitate ventilation while reducing the ingress of rain and wind. Auto Clover offers multiple design variants, including:

• Chrome door visors
• Smoked door visors
• Black door visors
• Black Diamond door visors
• Acrylic door visors
• Premium Diamond door visors
• Infrangible Black Visors
• Rear visors
• Spoiler rear visors[2]

International retailers identify Auto Clover as a South Korean manufacturer particularly associated with wind deflectors and chrome accessories.[3]

Chrome and exterior trim

Decorative and protective exterior trim constitutes a significant portion of the product range. Examples include:

• Door-handle mouldings
• Fender mouldings and guards
• Mirror mouldings
• C-pillar and A-pillar mouldings
• Hood guards
• Bumper mouldings
• Headlamp, fog-lamp, radiator-grille, and rear-lamp garnishes
• Tailgate mouldings
• Side-vent garnishes
• Window and roof-rack accents
• Number-plate garnishes[2]

These items position Auto Clover within the OEM-style aftermarket customisation segment, offering accessories that enhance appearance or protection without altering mechanical systems.

Protective and utility products

Beyond cosmetic enhancements, Auto Clover manufactures products designed to protect vehicle surfaces. The catalogue includes door guards, cushions, protectors, and fender protection products.[2] The brand also produces utility items such as the Clover Snow Chain and Urethane Snow Chain.[2]

A defining characteristic of Auto Clover is its extensive vehicle-specific catalogue. Rather than relying solely on generic accessories, the company organises products around particular vehicle models and generations. For instance, the catalogue contains dedicated accessories for the Hyundai Tucson NX4, with separate options for Window Accents, Chrome Door Visors, Smoked Door Visors, Infrangible Black Visors, and Black Diamond Door Visors.[2]

International distribution catalogues similarly cover vehicles from manufacturers including Audi, BMW, BYD, Chevrolet, Chery, Citroën, Ford, Hyundai, Kia, Mercedes-Benz, Tesla, Volkswagen, and Volvo.[3] This model-specific approach is essential because accessories like window visors and mouldings must conform precisely to the shape of a vehicle’s doors, windows, and body panels.

Auto Clover pursues several automotive and quality-management certifications relevant to the aftermarket sector, where consistent dimensions and material quality are critical. According to international partner information, these include:

• IATF 16949: An automotive-sector quality-management standard covering product design, development, and manufacturing processes.
• ISO 9001: A general quality-management standard.
• ISO 14001: An environmental-management standard.
• EU REACH compliance: Specifically for wind-deflector products.[3]

Although based in South Korea, Auto Clover maintains an international distribution network. Auto Clover UK, for example, operates as an official partner and sells a wide selection of products for European, Japanese, Korean, and American vehicles.[3] Retail listings in various markets show availability for models such as the Ford Kuga, Ford Transit Custom, Volkswagen Golf, MG ZS, Hyundai i30, and Range Rover Evoque.[3] The existence of dedicated international channels indicates that Auto Clover has expanded beyond the domestic Korean aftermarket.

Auto Clover is positioned as a premium-oriented Korean automotive accessory manufacturer. Its market focus prioritises vehicle compatibility, fitment, exterior styling, protection, and practicality over performance tuning. The product range appeals to owners seeking to add accessories while retaining a factory-like appearance; for example, chrome door visors or specific mouldings can alter a vehicle’s look without permanent mechanical modification.

The design philosophy combines functional purpose with styling. Window visors provide ventilation and weather protection while altering the side profile, and chrome mouldings offer surface protection alongside decorative value. This dual-purpose approach extends across visors, guards, mouldings, snow chains, emblems, and interior accessories.[2]

The Auto Clover catalogue supports numerous vehicle generations, distinguishing it from brands that list only one generic product per nameplate. For example, the official database lists multiple generations of the Hyundai Tucson and Santa Fe.[2] This is significant in the aftermarket industry, as parts designed for one generation often do not fit another. Consequently, Auto Clover organises its range by Manufacturer → Vehicle → Generation/Year → Accessory to ensure precise fitment for distributors and consumers.

Auto Clover products are aftermarket accessories, distinct from those manufactured by original equipment manufacturers (OEM). While an Auto Clover door visor may be compatible with a Hyundai vehicle, this does not imply that Auto Clover is a Hyundai subsidiary or OEM supplier.

• OEM: Produced or authorised by the vehicle manufacturer.
• Aftermarket: Produced by an independent company for use with the vehicle.
• Auto Clover: An independent South Korean brand specialising in vehicle-specific aftermarket products.

The Auto Clover brand is represented by a four-leaf clover design positioned to the left of the stylised wording “AUTO CLOVER,” as described in US trademark records.[1] This motif serves as a distinctive visual identifier across the company’s product line.

As of 2026, Auto Clover continues to develop accessories for new vehicle platforms, including electric vehicles and recently introduced models such as the Chevrolet Trax, Kia EV5, KGM Musso EV, Hyundai Ioniq 9, Jetour Traveller, and Geely Xingyue L.[2] The company remains a South Korean automotive aftermarket manufacturer with an international distribution network, best known for wind deflectors, door visors, chrome accessories, and protective trim.[2][3]

1. AUTO CLOVER Trademark of Auto Clover Co., Ltd. – Registration Number 4319660 – Serial Number 85505369 :: Justia Trademarks
2. AUTO CLOVER
3. About us | Auto Clover Store UK