• Industry: Cosmetics and Personal Care
• Product Categories: Makeup, skincare, beauty accessories
• Market Position: Affordable beauty brand
• Target Audience: Consumers seeking accessible, everyday makeup with clean-beauty positioning
• Official Website: Bayfree Cosmetics1

Public information about Bayfree’s corporate history is relatively limited. Trademark filings indicate that the BAYFREE brand was filed in the United States in 2021 by Guangdong Miuse Biotechnology Co., Ltd., covering a wide range of cosmetic products including makeup, skincare, fragrances, and beauty accessories.2

The company later established an online retail presence through its official website, positioning Bayfree as a clean beauty brand focused on makeup performance combined with skin-friendly ingredients.1

According to the company, Bayfree believes that makeup is more than enhancing appearance—it is a form of creativity and self-expression. The brand’s mission centers on:

• Promoting confidence through beauty
• Encouraging individuality
• Providing inclusive shade ranges
• Using skin-conscious formulations
• Building an inclusive beauty community1

Its slogan is:

“Explore. Create. Empower. Bayfree – Makeup That Sets You Free.”1

Bayfree offers products across multiple cosmetic categories, including:

Face

• Foundation
• Concealer
• Face creams
• Facial masks
• Facial lotions
• Color-correcting treatments

Eyes

• Eyeliners
• Mascara
• Eyeshadow
• Eyebrow pencils
• Waterproof winged eyeliner stamps
• Artificial eyelashes

Lips

• Matte lip tints
• Velvet lip tints
• Water lip & cheek tints
• Lip primers

Nails

• Nail enamel

Skincare

• Facial cleansing milk
• Body scrubs
• Massage oils
• Tooth whitening products
• Beauty treatments2

Bayfree markets many of its products using clean beauty standards. According to the company, its products are:

• Vegan
• Cruelty-free
• Paraben-free
• Phthalate-free
• Gluten-free

The brand also states that many formulations are suitable for sensitive skin and acne-prone skin, with selected products incorporating ingredients such as Centella asiatica (Cica) for soothing benefits.1

Bayfree products are sold through:

• The official Bayfree online store
• Various international e-commerce marketplaces
• Beauty retailers and regional distributors in selected countries

In the Philippines, several Bayfree cosmetic products have been listed in the Philippine Food and Drug Administration’s cosmetic notification database through local distributor KZGala’s Household Products Trading, including lip tints and eyeliners.3

The BAYFREE trademark covers numerous cosmetic goods under International Class 3. Public trademark records identify Guangdong Miuse Biotechnology Co., Ltd. as the original applicant for the U.S. filing submitted in 2021.2

Bayfree has gained visibility primarily through online retail platforms and social media, where it is promoted as an affordable beauty brand offering trendy makeup products with clean-beauty positioning. Publicly available independent reviews remain relatively limited compared with larger global cosmetics brands.1

• Clean beauty
• Vegan cosmetics
• Cruelty-free cosmetics
• Color cosmetics

Note: Bayfree is a relatively new cosmetics brand, and publicly available information about its corporate ownership, founding year, executive leadership, and business operations is limited. Much of the available information comes from the company’s official website, trademark filings, and cosmetic regulatory records.2

1. About Us – bayfree Cosmetics
2. BAYFREE Trademark Application of Guangdong Miuse Biotechnology Co., Ltd – Serial Number 90719758 :: Justia Trademarks
3. Registration Number Product Name | NN-1000009757850 BAYFREE COLOR SOFT MATTE LIP TINT BF-L06