The company identifies Neha Sharma and Naveen Gautam as its founders and describes Be Organic as the parent company behind AYURASH.[1]

According to the company, Be Organic was founded on a belief in the power of nature and the conviction that natural wellness should be accessible in everyday life. Founders Neha Sharma and Naveen Gautam established the business around principles of authenticity, transparency, and care for both people and the environment.[1]

The principal consumer-facing wellness brand is AYURASH, a name combining the concepts of Ayurveda and nature. AYURASH was developed around products such as moringa powder and herbal infusions, emphasising traditional preparation and naturally sourced ingredients.[1]

AYURASH serves as the flagship brand of Be Organic. Its identity is closely linked to Ayurvedic knowledge, botanical ingredients, and holistic wellness. The brand states that its products are intended to connect consumers with natural wellness through ingredients such as herbs, leaves, seeds, and flowers. Its herbal infusions are marketed as being made from real botanical ingredients rather than synthetic flavourings.[1]

The product philosophy can be summarised as:

Nature → traditional knowledge → minimally processed botanical products → everyday wellness

This positioning places AYURASH within the broader consumer market for herbal teas, plant-based wellness products, and Ayurveda-inspired natural goods.

The company highlights two principal product categories:

Moringa products

Moringa powder is one of AYURASH’s signature products. The brand describes it as nutrient-rich and emphasises traditional processing methods, including shade-drying, which is intended to preserve nutritional qualities.[1] Moringa (Moringa oleifera) is a plant widely used as a food and traditional botanical ingredient in South Asia and other tropical regions.

Herbal infusions

AYURASH also offers herbal infusions made from botanical ingredients. According to the company, these blends use real leaves, seeds, and petals rather than synthetic flavourings. They are promoted as naturally caffeine-free and free from artificial additives.[1] The positioning is distinct from conventional flavoured tea, presenting instead as a botanical wellness beverage.

Be Organic’s philosophy is built around the concept of “Wellness from Nature.” The company states that it aims to help consumers reconnect with natural ingredients and adopt a more mindful approach to health and lifestyle.[1] Its stated values include:

• Purity — emphasising clean, naturally derived ingredients.
• Integrity — maintaining transparency regarding ingredients and production.
• Sustainability — reducing environmental impact through eco-conscious processes.
• Wellness — approaching health as a holistic concept rather than focusing on a single product or symptom.
• Community — highlighting the role of farmers and rural communities in the supply chain.[1]

These values combine to form a brand identity centred on organic and natural living, Ayurveda, sustainability, and modern wellness consumption.

A key differentiator for AYURASH is its association with Ayurveda, the traditional Indian system of health and wellness. The company states that AYURASH products draw inspiration from time-tested Ayurvedic wisdom while combining this traditional perspective with contemporary wellness approaches.[1]

This association is best understood as the brand’s positioning and philosophy rather than evidence that every product has been clinically proven to provide specific medical benefits. Claims about health effects should be evaluated separately from marketing descriptions.

Sustainability is a prominent element of the Be Organic identity. The company seeks to use sustainable sourcing and eco-conscious processes while emphasising relationships with farmers and rural communities. It presents the agricultural origin of its ingredients as an integral part of the brand story rather than treating them merely as raw materials.[1]

This creates a brand narrative structured around:

farm → botanical ingredient → traditional processing → packaged wellness product → consumer

Neha Sharma

Neha Sharma is identified as a founder and the person associated with the company’s original vision. Her stated motivation is making natural wellness more accessible and incorporating nature-based products into everyday life.[1]

Naveen Gautam

Naveen Gautam is identified as the co-founder responsible for product quality considerations, including ingredient selection and attention to production details.[1]

From a marketing perspective, Be Organic occupies the intersection of several consumer categories:

Natural products + Ayurveda + herbal wellness + sustainability + clean-label lifestyle

Rather than positioning itself purely as a food company or a traditional Ayurvedic firm, Be Organic presents itself as a modern natural-wellness brand rooted in Indian botanical traditions. Its messaging centres on the idea that consumers can incorporate natural ingredients into ordinary daily routines.

The company’s stated promise is:

“Pure Ingredients. No Chemicals. No Shortcuts. Only Nature.”[1]

This statement summarises the intended identity of purity, simplicity, and natural sourcing. However, this phrase should be treated as a brand claim rather than a scientific certification. Terms such as “natural,” “organic,” and “chemical-free” may have specific regulatory meanings depending on the product and jurisdiction.

Several characteristics distinguish the brand’s positioning:

1. Nature-first identity — nature is the central theme of corporate and product storytelling.
2. Ayurvedic connection — AYURASH uses Ayurveda as a source of inspiration and differentiation.
3. Botanical products — highlighted products are based on ingredients such as moringa, herbs, leaves, flowers, and seeds.
4. Holistic wellness — the company discusses physical, mental, and spiritual balance rather than only individual products.
5. Sustainability narrative — farmers, responsible sourcing, and environmental considerations are part of the story.
6. Direct-to-consumer presentation — the brand communicates its philosophy and products primarily through its own online presence.[1]

“Be Organic” is not a unique global brand name. For example, a separate company called Be Organic operates in Nashik, Maharashtra, and describes itself specifically as a plant-based skincare and haircare company. Its published history states that it began from a personal search for safer skincare and haircare products.[2]

There is also a Bee Organic business associated with Kuwait that describes itself as a natural and organic hair and body-care retailer, stating it began operating in the Kuwait market in 2013.

Furthermore, Philippine regulatory records exist for products carrying the BE ORGANIC brand, including a 2021 FDA cosmetic notification for “Papaya Goats Milk Soap” registered to Lord’s Own Natural Corp. Consequently, when researching a particular Be Organic brand, the exact company must be clearly identified.

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2. Be Organic | LinkedIn