About Dear Face
History
Dear Face was established in 2020, during the COVID-19 pandemic, by Jonah Sison-Ramos. According to the company, the brand was created to provide Filipinos with effective yet affordable beauty products while also giving aspiring entrepreneurs an additional source of income during a period of economic uncertainty. [3]
The company’s rapid growth has been attributed to:
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Live-selling on social media platforms
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Influencer and celebrity endorsements
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Viral marketing on TikTok and Facebook
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A structured reseller and distributor program
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Expansion of collagen-based wellness products
Business publications have reported that Dear Face experienced rapid sales growth through livestream commerce, helping establish the brand as one of the country’s fastest-growing beauty supplement companies. [4]
Founder
Jonah Sison-Ramos is a Filipino entrepreneur and registered nurse. Before launching Dear Face, she was involved in the Philippine beauty industry through other skincare ventures. She has stated that her goal was to combine accessible beauty products with entrepreneurial opportunities, enabling ordinary Filipinos to earn income through direct selling and distributorships. [5]
Business Model
Dear Face operates using a direct-selling and distributorship model, where customers may purchase products directly or join the company’s reseller program.
The company offers several participation levels, including:
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Affiliate programs
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Reseller programs
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Distributor partnerships
Participants receive product discounts, marketing materials, training, and incentive programs designed to support product sales and team-building. [6]
Products
Dear Face’s product portfolio includes:
Beauty Supplements
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Beauty Milk collagen drink mixes
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Beauty Bean nutritional beverages
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Functional wellness drinks
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Collagen supplements
Skincare
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Facial cleansers
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Sunscreens
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Serums
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Moisturizers
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Facial creams
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Acne care products
Wellness Products
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Functional beverages
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Nutritional drink mixes
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Beauty-focused food supplements
Several Dear Face food supplement products are registered with the Philippine Food and Drug Administration (FDA) as food supplements, which indicates regulatory registration but does not mean they have approved therapeutic or medical claims. [7]
Brand Philosophy
According to the company, Dear Face emphasizes six core values:
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Quality and Excellence
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Health and Wellness
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Innovation
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Empowerment
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Transparency and Integrity
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Customer-Centric Service
Its stated mission is to enhance confidence through science-backed beauty and wellness products while empowering individuals through entrepreneurship. [8]
Marketing
Dear Face relies heavily on digital marketing, particularly:
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TikTok
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Facebook
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Livestream selling
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Influencer marketing
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Celebrity endorsements
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Affiliate marketing
The company has also collaborated with Filipino celebrities and online personalities to promote its skincare and wellness products. [9]
Corporate Information
The Dear Face brand is operated in the Philippines under ISAIAH888 Beauty Innovations Inc., which conducts business using the Dear Face trade name. Company registrations and FDA product registrations identify the company as the manufacturer or marketer of several Dear Face products. [10]
Reception
Dear Face has experienced significant commercial success in the Philippine beauty market, particularly among younger consumers and social commerce users. Its collagen beverages have become some of its flagship products.
Consumer opinions online are mixed. Many users praise the taste and convenience of products such as Beauty Milk, while others report little noticeable cosmetic benefit. Because collagen drinks and similar supplements are an active area of research, perceived results can vary, and FDA registrations for these products specify that they are registered as food supplements without approved therapeutic claims. [11]
