Bearking (also styled as BEARKING, BearKing, or Bear King) is a Chinese fishing tackle brand that specializes in the production of fishing lures, reels, rods, fishing line, and related angling equipment. The company identifies its headquarters and manufacturing base in Ningbo, Zhejiang, China, and reports that its fishing-tackle business was founded in 2008. 1

The brand is particularly recognizable in the international market for its extensive range of minnow lures, wobblers, soft baits, spinning reels, and baitcasting reels. Bearking emphasizes providing relatively affordable equipment for recreational and sport anglers, with products marketed for both freshwater and saltwater fishing applications. 1

Key Information

The company’s official website lists its address as 158 Mingde Road, Zhouxiang Town, Cixi City, Zhejiang Province, which falls within the greater Ningbo area. Copyright information on the site identifies the entity as Cixi Outai Fishing Tackle Co., Ltd. 1

According to the company’s official history, the Bearking fishing-tackle brand was established in 2008 in Ningbo, Zhejiang. The original objective was to produce fishing equipment that combined reliability, quality, and practical performance for anglers. 1

Distributor records provide a more detailed chronology regarding the development of specific product lines. One distributor indicates that the company began producing hard lures and wobblers around 2015, expanded into soft lures in 2020, and started manufacturing fishing reels in 2021. This timeline suggests that the current Bearking product range developed progressively rather than launching all categories simultaneously. 2

Over time, the brand expanded its catalog to include several classes of tackle, such as:

• Fishing rods
• Spinning reels
• Baitcasting reels
• Fishing line
• Hard lures and minnows
• Soft lures
• Fishing accessories

These categories are currently listed on the company’s official website. 1

Fishing Lures

Lures are arguably the product category most closely associated with Bearking. The company produces a wide variety of hard-bodied artificial lures, particularly minnow-style lures and wobblers. These designs vary in swimming action, diving depth, buoyancy, and size.

The Bearking catalog includes lures intended for various species, including:

• Bass
• Pike
• Zander
• Perch
• Asp
• Chub
• Catfish
• Other freshwater predators

Distributor catalogs also feature numerous models designed for different techniques and fishing conditions. 2

Soft Baits

Bearking entered the soft-plastic fishing lure market around 2020, according to distributor information. These products serve as alternatives to the company’s hard-lure range and are designed for predator fishing and other lure-fishing applications. 2

Fishing Reels

The company manufactures both spinning and baitcasting reels. Current offerings include lightweight reels as well as models marketed for saltwater applications. Notable reel families in the current catalog include the ZEUS, ZEUS II, HERA-PRO, and Assassin. 1

Some saltwater spinning reels are advertised with sealed bearings, corrosion-resistant construction, and relatively high maximum-drag specifications. However, actual specifications vary significantly by model and size; therefore, individual product details should be checked rather than generalized across the brand. 3

Rods and Fishing Line

Fishing rods and fishing line are also part of Bearking’s product lineup. While these items are available, the brand’s lure and reel ranges tend to receive more visibility in international online stores. 1

Bearking positions itself around the combination of performance, reliability, and affordability. Brand materials emphasize:

• Precision engineering
• Durable materials
• Balanced designs
• Long-casting performance
• Consistent lure action
• Usability in both freshwater and saltwater environments

The overall philosophy aims to provide anglers with equipment capable of performing in real fishing conditions without occupying the premium-price segment of the tackle market. 1

A notable aspect of Bearking’s reputation is its extensive range of lures that resemble established Japanese lure designs. Some distributor and retailer sources explicitly describe certain Bearking products as copies or replicas of well-known lures from brands such as OSP, ZipBaits, Jackall, Deps, and Duo. Examples cited include designs resembling OSP Rudra/Varuna/Asura, ZipBaits Orbit and Rigge, Jackall Rerange and MagSquad, and Deps Balisong. 1

This strategy is central to the brand’s market positioning. Rather than competing exclusively through completely original premium designs, Bearking has become known for offering lower-cost alternatives to popular Japanese-style hard lures. However, it is important to note that not every Bearking product is a replica; the company’s catalog includes proprietary reel families, soft baits, accessories, and other tackle. 1

Bearking’s official website associates the brand with Cixi Outai Fishing Tackle Co., Ltd., located in Cixi, Ningbo, Zhejiang. 1

There is also trademark evidence for the Bearking name in the United States. A U.S. trademark record identifies Cixi Oushi Fishing Tackle Co., Ltd. as the registrant of the Bearking mark in the sporting-goods category. 4 The slight differences in English transliterations between corporate records suggest that these names should not automatically be treated as identical without further documentation.

Although Bearking is a Chinese brand, its products are sold internationally through fishing-tackle retailers and e-commerce platforms. Its presence is particularly visible in markets where anglers seek inexpensive alternatives to premium Japanese and European tackle, including regions in Europe, the Middle East, and Southeast Asia. 1

In the Philippines, Bearking has a significant presence in the online fishing market. Local marketplace listings show Bearking spinning reels, baitcasting reels, and saltwater reels, with multiple models accumulating substantial numbers of customer sales and reviews. 5

Bearking can broadly be placed in the value-to-mid-range fishing-tackle segment. Its appeal stems from the combination of low-to-medium pricing, large selection, modern designs, and reasonably sophisticated specifications. This makes the brand attractive to anglers who wish to experiment with different lure patterns or reel configurations without paying the price of premium Japanese tackle.

Consequently, Bearking is often compared indirectly with established brands rather than competing primarily as a luxury tackle manufacturer. Its strongest proposition is generally viewed as offering significant fishing performance and variety for the money. 1

Bearking’s reputation varies depending on the specific product. The brand appears to have its strongest following regarding affordable hard lures, especially minnows and other predator-fishing lures. Its reels have also gained prominence as the company expanded beyond lures.

Online marketplace data demonstrates substantial consumer interest. For example, Philippine store pages list thousands of followers, while individual reels have accumulated hundreds or thousands of sales depending on the model. 5

It is worth noting that brand-level quality may not be uniform across every model. Since fishing reels, hard lures, and rods have different design and manufacturing requirements, reviews of specific models are generally more useful than general assessments of the brand. 1

Bearking is part of the broader Chinese fishing-tackle industry that has increasingly focused on producing sophisticated-looking, affordable gear. Compared with premium Japanese lure brands, Bearking generally emphasizes:

• Lower purchase price
• Large model and color selection
• Designs familiar to experienced lure anglers
• Accessible replacement and experimentation costs
• Competitive specifications

Premium Japanese brands typically command higher prices and place greater emphasis on proprietary lure designs, detailed engineering, finishing, brand heritage, and long-established specialist reputations. 1

The brand is commonly written as Bearking, although variations like “BearKing” and “Bear King” appear in commercial materials. A U.S. trademark record lists Bearking as an active mark associated with sporting goods, owned by Cixi Oushi Fishing Tackle Co., Ltd. 4

It is important to distinguish this fishing tackle brand from other unrelated businesses using similar names, such as technology companies or baby-product brands. In the context of fishing, “Bearking” refers specifically to the Chinese fishing-tackle manufacturer. 5

1. Bearking Fishing_Bearking Fishing
2. BearKing Store – офіційний дистриб’ютор BEARKING і Tsurinoya
3. Bearking New Saltwater Fishing Reel 1000-6000 9+1BB bearing Max Drag 20KG with 5.2:1 Metal Spool Spinning Wheel…
4. BEARKING Trademark of Cixi Oushi Fishing Tackle Co., Ltd. – Registration Number 6543980 – Serial Number 90385453…
5. BearKing