BEIDIQI, known in Chinese as 贝迪奇 and marketed under the product name 精粹贝迪奇, is a Chinese infant formula brand owned by Feihe (飞鹤), a major dairy and infant nutrition company. It is important to clarify that BEIDIQI is not an independent dairy manufacturer; rather, it operates as a specific brand series within Feihe’s broader corporate portfolio. Historical corporate filings confirm that “Beidiqi” has long been listed among Feihe’s domestic milk product brands.1 The brand primarily targets the mother-and-baby retail channel with nutritional products designed to support infant growth and development.2

Chinese government food regulatory databases record three distinct formulas under this brand: 精粹贝迪奇婴儿配方奶粉 (0–6 months), 精粹贝迪奇较大婴儿配方奶粉 (6–12 months), and 精粹贝迪奇幼儿配方奶粉 (12–36 months). All are registered under the applicant and producer Feihe (Gannan) Dairy Co., Ltd. (飞鹤（甘南）乳品有限公司).

BEIDIQI has a significant history within the Feihe ecosystem. Filings from Feihe’s predecessor entities identified “Beidiqi” as one of the company’s core Chinese milk product brands alongside others such as Feifan, Feihui, and Feiyue. These documents demonstrate that the BEIDIQI trademark has been associated with Feihe’s dairy operations for many years.3 Industry research indicates the brand was introduced around 2007, specifically developed for the mother-and-baby specialty store channel with a focus on physical and cognitive development support.

The relationship between the brand and the parent company is hierarchical: China Feihe → Feihe’s infant-formula portfolio → BEIDIQI. While Feihe International SEC filings explicitly list Beidiqi as a company brand,3 it remains one of several lines in a multi-brand strategy rather than the sole flagship. Over time, the brand evolved into the current 精粹贝迪奇 (Jingcui Beidiqi) series, which maintains registrations for all three standard infant formula stages.

The BEIDIQI range consists of three stage-based formulas, each documented in Chinese regulatory records:

Stage 1 — Infant Formula

精粹贝迪奇婴儿配方奶粉
* Target Age: 0–6 months
* Description: The first-stage formula in the series, registered under Feihe (Gannan) Dairy.

Stage 2 — Older Infant Formula

精粹贝迪奇较大婴儿配方奶粉
* Target Age: 6–12 months
* Description: Formulated for older infants as a follow-on milk.

Stage 3 — Young Children Formula

精粹贝迪奇幼儿配方奶粉
* Target Age: 12–36 months
* Description: A third-stage formula designed for toddlers.

Regulatory certificates for these three stages have been issued and subsequently updated in accordance with Chinese infant formula registration requirements.

BEIDIQI’s market positioning traditionally emphasizes protein quality, digestibility, and nutrients linked to early childhood development. Historical product descriptions highlight ingredients such as hydrolyzed whey protein, lactoferrin, α-lactalbumin, DHA, ARA, lutein, nucleotides, prebiotics, and OPO structured lipids, depending on the specific generation and formulation.

A key marketing concept associated with the 精粹贝迪奇 line is “双蛋白” (dual protein). This positioning refers to the combination of different protein sources, typically hydrolyzed protein and lactoferrin, intended to offer complementary nutritional characteristics regarding absorption and digestion. However, consumers should note that marketing terminology does not guarantee individual tolerance, as infant digestive responses vary. Furthermore, ingredient lists may differ between product generations; specifications from older packaging should not be assumed to apply to current stock.

Production of BEIDIQI is integrated into Feihe’s domestic manufacturing network. Regulatory records for the current 精粹贝迪奇 formulas identify Feihe (Gannan) Dairy Co., Ltd. as the applicant and producer. Gannan is located in Heilongjiang Province, a primary dairy-producing region for the company. Feihe’s historical production infrastructure includes facilities in Gannan, Kedong, Longjiang, and Zhenlai, reflecting its established supply chain in northeastern China.

As an infant formula sold in China, BEIDIQI is subject to the country’s strict registration system. The State Administration for Market Regulation has documented the registration of the Stage 1, Stage 2, and Stage 3 variants under Feihe (Gannan) Dairy. This regulatory status distinguishes officially registered domestic products from unverified goods that may appear online using similar transliterations.

Internationally, specific BEIDIQI products have received recognition from evaluation organizations. Monde Selection awarded Gold status to 精粹贝迪奇 Infant Formula Stage 1, Older Infant Formula Stage 2, and Young Children Formula Stage 3 in 2023.456 These awards reflect assessment by that specific organization and do not constitute medical certification or regulatory approval of superiority over other formulas.

Within Feihe’s portfolio, BEIDIQI occupies a mainstream segment. Industry analyses have historically categorized Feihe’s offerings into tiers: premium lines like Star Feifan (星飞帆) and organic ranges sit at the high end, while Zhen’ai Beihu (臻爱倍护) and Jingcui Yijia (精粹益加) occupy upper-premium segments. BEIDIQI is generally positioned as a more accessible, basic infant nutrition option compared to these flagship luxury brands.

Distribution has historically focused on China’s mother-and-baby specialty stores. Today, the brand is also available through various e-commerce platforms and retail channels under the 精粹贝迪奇 name. Marketplace listings may sometimes mix older and newer packaging or formulations, so verification of product generation is advisable.

Consumers and researchers should distinguish BEIDIQI (贝迪奇) from unrelated entities. Online marketplaces occasionally feature furniture, computer parts, or other non-dairy items using “Beidiqi” or similar English renderings. When researching the consumer nutrition brand, the relevant entity is exclusively the infant formula series connected to Feihe. Additionally, English references are not fully standardized; secondary sources may use variations such as “Bedich” or “Bedi Qi,” but BEIDIQI remains the formal designation for the brand profile.

1. SEC
2. SEC
3. SEC
4. 精粹贝迪奇幼儿配方奶粉（12-36月龄，3段） – 金奖 – Monde Selection 2023
5. 精粹贝迪奇婴儿配方奶粉（0-6月龄，1段） – 金奖 – Monde Selection 2023
6. 精粹贝迪奇较大婴儿配方奶粉（6-12月龄，2段） – 金奖 – Monde Selection 2023