BENOH was established in 2018 by entrepreneur Aiham Bader with the goal of transforming traditional luxury transportation into a comprehensive lifestyle ecosystem. Rather than focusing solely on vehicle rentals, the company expanded into curated travel experiences and concierge services, allowing customers to arrange multiple premium services through a single platform.1

Since its launch, the company has introduced dedicated divisions for luxury automobiles, yacht charters, and aviation services while expanding its digital booking capabilities through its website and mobile application.1

• Location: Dubai, United Arab Emirates
• Industry: Luxury Travel & Lifestyle Services
• Founded: 2018
• Founder & CEO: Aiham Bader1

BENOH offers a broad portfolio of luxury services, including:2

• Luxury and exotic car rentals
• Economy vehicle rentals
• Chauffeur services
• Yacht charters
• Private jet bookings
• Helicopter sightseeing tours
• Desert buggy safaris
• Water sports experiences
• Corporate event planning
• Luxury concierge services
• Personalised travel experiences

The company emphasises seamless digital booking and customised experiences tailored to each client’s preferences.2

BENOH states that its mission is:

“To maintain the highest standards of customer satisfaction while creating limitless opportunities for clients to experience land, sea, and air travel in luxury.”1

The company’s vision is:

“To craft exclusive luxury experiences tailored to the unique desires of every customer while delivering sustainable growth and long-term value.”1

BENOH operates as a digital luxury marketplace where customers can reserve transportation, leisure, and lifestyle experiences through an integrated booking platform. The business combines technology with concierge-style customer support, aiming to simplify access to premium travel services.1

Its offerings range from single-service bookings, such as a sports car rental, to comprehensive luxury itineraries that combine transportation, accommodation, and exclusive experiences.1

BENOH provides an official mobile application that enables customers to:2

• Browse available luxury vehicles
• Book yacht charters
• Reserve helicopter tours
• Arrange chauffeur services
• Schedule private jet travel
• Manage bookings
• Access concierge support

The application is available for Android devices through Google Play.2

BENOH primarily serves:1

• International tourists
• Business executives
• Luxury travellers
• Celebrities
• Influencers
• Corporate clients
• High-net-worth individuals

The company markets itself as a premium service provider focused on personalised, discreet, and high-quality customer experiences.1

BENOH emphasises several core principles:1

• Luxury
• Innovation
• Personalisation
• Professional service
• Convenience
• Technology-driven booking
• Premium customer experience

Its branding highlights exclusivity while making luxury transportation and lifestyle services accessible through a unified digital platform.1

Aiham Bader

Aiham Bader is the founder and Chief Executive Officer of BENOH. According to the company, he established the brand to redefine transportation and lifestyle services through innovation, strategic partnerships, and technology-driven solutions. Under his leadership, BENOH has expanded beyond vehicle rentals into luxury travel, concierge, and experiential services.1

BENOH collaborates with partners across sectors including:1

• Luxury hospitality
• Aviation
• Tourism
• Marine services
• Premium transportation
• Lifestyle experiences

These partnerships support integrated travel packages that combine transportation, accommodation, and exclusive activities.1

1. About Beno: #1 Destination for Luxury Rentals in the UAE
2. BENO – Luxury At Your Service – Apps on Google Play