BISUTANG is a Chinese-origin beauty and personal-care brand name with an extensive e-commerce presence. Its product range extends beyond a single skincare line to encompass a broad variety of personal-care goods. Products marketed under the BISUTANG name have included facial creams and moisturizers, facial masks and sheet masks, sunscreens, acne and blemish-oriented skincare, aloe vera and moisturizing gels, lip-care products, hair-care products, makeup and cosmetic products, false eyelashes and related beauty accessories, oral-care products, and other personal-care preparations.

In the Philippines, a trademark publication from the Intellectual Property Office of the Philippines (IPOPHL) records a BISUTANG application filed in 2021 by Lin, Jiaping. The application covers Class 3 goods, including cosmetics, soaps, perfumery, essential oils, hair lotions, dentifrices, and related products. The filing explains the Chinese characters as meaning “1st-green, 2nd-plain, 3rd-hall” and provides the pronunciation “BI SU TANG.”[1]

The corporate structure behind BISUTANG is complex, with evidence connecting the brand to multiple entities. It is inaccurate to state that BISUTANG is manufactured exclusively by one company without specifying the particular product.

Evidence links the BISUTANG name to Guangdong Bisutang Biotechnology Co., Ltd., a Chinese cosmetics company. A 2026 Malaysian trademark publication identifies this company at an industrial address in Sihui City, Zhaoqing, Guangdong, China, listing BISUTANG-related cosmetics such as sunscreen preparations, beauty masks, makeup, cleansing products, skin-whitening creams, and lotions.

Additionally, BISUTANG products have been connected to Guangzhou Oupei Cosmetics Co., Ltd. A product listing on TikTok Shop Philippines states that Guangzhou Oupei Cosmetics is involved in research and development, production, and sales, specifically identifying Bisutang as one of its brands alongside several other beauty labels.[2] Wholesale and OEM listings also exist where sellers advertise BISUTANG products alongside private-label and customized manufacturing services. Therefore, the specific manufacturer for any given item should be verified via packaging, registration documents, ingredient labels, or responsible-person information rather than assumed based on the brand name alone.

Skincare is the most visible category for BISUTANG, particularly within Southeast Asian e-commerce markets.

Acne and skincare creams

One frequently encountered product is the BISUTANG Tea Tree Acne Cream, marketed as a moisturizer with various purported skincare benefits. This product is prominently listed on official-branded storefronts in regional marketplaces.

Facial masks

BISUTANG has marketed various firming, lifting, moisturizing, and purifying masks. Marketplace listings in Indonesia, for example, feature V-face/firming masks and polypeptide masks.[3]

Sunscreen

BISUTANG sunscreen products are sold in the Philippines and elsewhere in Southeast Asia. A publicly available U.S. drug-label database entry identifies a product called BISUTANG Sunscreen, manufactured by Guangdong Bisutang Biotechnology Co., Ltd., with titanium dioxide listed as the active ingredient.[4]

Moisturizers and gels

Aloe vera and other moisturizing gels are sold under the BISUTANG name through various online retailers.[5]

Hair care and accessories

BISUTANG-branded dry shampoo and other hair products appear through online sellers, though marketplace descriptions from resellers may not constitute authoritative brand documentation. Historical trademark records in the United States cover a broad range of BISUTANG goods, including false eyelashes, eyelash adhesives, lip balm, lipstick, cleansers, and perfumes.[6]

The BISUTANG name has been registered or applied for in multiple jurisdictions.

• United States: According to the United States Patent and Trademark Office database as reproduced by Justia, a BISUTANG trademark application was filed on January 4, 2018. Registration No. 5,719,231 was granted on April 9, 2019, covering a wide selection of cosmetics and personal-care products.[6]
• Philippines: An official trademark record exists for BISUTANG in the Philippines. The filing was submitted on April 15, 2021, covering Class 3 goods for cosmetics and personal-care preparations.[1]
• Malaysia: Recent intellectual-property publications associate BISUTANG with Guangdong Bisutang Biotechnology Co., Ltd., indicating continued international trademark activity.

BISUTANG maintains a noticeable online-market presence in the Philippines. Local marketplace listings include BISUTANG sunscreen products and other skincare items. While the Philippine trademark applicant’s address was listed in Binondo, Manila, this filing does not establish BISUTANG as a Philippine-origin brand; manufacturing evidence and goods classification point toward a China-linked cosmetics business.[1]

The brand is also visible on cross-border e-commerce platforms accessible to Filipino consumers, such as Shopee and TikTok Shop. In Indonesia, an official-branded Shopee storefront describes its offerings as imported products and identifies itself as a BISUTANG reseller, illustrating the brand’s typical distribution model in Southeast Asia.

BISUTANG operates primarily in the affordable, mass-market beauty segment rather than the premium dermatological or luxury-cosmetics sector. Its product strategy is characterized by relatively low price points, a large variety of SKUs, and a strong emphasis on individual skincare concerns. Marketing often highlights popular ingredients such as tea tree, snail essence, aloe vera, and peptides.

Distribution is heavily oriented toward e-commerce marketplaces, international resellers, and importers. This positioning makes BISUTANG particularly visible on platforms like Shopee, TikTok Shop, and Blibli.[2][3]

BISUTANG has achieved visibility primarily through e-commerce rather than traditional prestige-beauty retail channels. Marketplace data shows significant consumer exposure to products such as acne creams, masks, and sunscreens.

However, marketplace reviews are distinct from independent clinical evidence. Claims such as “whitening,” “lifting,” “anti-aging,” or “fat burning” appearing in reseller descriptions require evaluation on a product-by-product basis. Because online product listings are not always consistent regarding the manufacturer, consumers and researchers are advised to verify specific product details against official registration documents or packaging.

1. Intellectual Property Center, 28 Upper McKinley Rd.
2. Bisutang Snail Essence Purifying and Moisturizing Black Mask – TikTok Shop Philippines
3. Bisutang ✅ Maret 2026 100% Original – Official Store Indonesia
4. BISUTANG Sunscreen (TITANIUM DIOXIDE) DailyMed Drug… – FDA.report
5. Bisutang Skin Moisturizing gel – Altonandalvia
6. BISUTANG Trademark of Baian Zhao – Registration Number 5719231 – Serial Number 87744061 :: Justia Trademarks