• Name: Blade Auto Center
• Industry: Automotive retail
• Founded: 2004
• Headquarters: Quezon City, Philippines
• Parent company: Blade Asia, Inc.
• Business type: Specialty automotive retailer
• Retail channels: Physical stores, official website, Lazada, Shopee
• Products: Automotive accessories, maintenance products, electronics, tools, motorcycle and bicycle accessories, mobility products2

Blade Auto Center opened its first store in 2004 at Market! Market! in Bonifacio Global City, Taguig. The company was established as a specialty automotive retailer focused on providing a broad range of automotive products at competitive prices.

Rather than manufacturing every product it sells, Blade developed its business around direct importation, distribution, retail operations, product sourcing, and marketing. Over time, the company expanded throughout the Philippines by opening stores in major shopping malls including SM, Ayala, and Robinsons malls. According to the company, it now operates over 50 locations nationwide, making it one of the country’s largest automotive accessories chains.3

Blade operates as a specialty automotive retailer rather than a traditional auto parts store. Its business combines retail stores, an official online store, marketplace stores (including Lazada Philippines), wholesale distribution, and franchising. The company states that its buying strategy focuses on large-volume purchasing and direct importing, allowing it to offer lower retail prices than would otherwise be possible.4

Blade offers thousands of automotive products across numerous categories.5

Car accessories

• Seat covers
• Steering wheel covers
• Floor mats
• Car organizers
• Mirrors
• Car covers
• Sunshades

Car care

• Car shampoo
• Wax
• Polish
• Tire cleaners
• Glass cleaners
• Interior cleaners
• Microfiber towels
• Detailing accessories

Electronics

• Dash cameras
• Car audio
• Speakers
• Amplifiers
• Head units
• Reverse cameras
• LED lighting
• Chargers
• Phone holders

Performance and maintenance

• Batteries
• Air compressors
• Tire inflators
• Jump starters
• Tools
• Wiper blades
• Horns
• Engine maintenance products

Safety and security

• Fire extinguishers
• Emergency kits
• Steering wheel locks
• Tire pressure accessories

Mobility

In addition to automotive products, Blade also sells motorcycle accessories, bicycle accessories, scooter products, and personal mobility items.5

Blade is known for carrying both its own branded products and internationally recognized automotive brands. Examples include Sparco, OMP, Goodyear, Blaupunkt, Pioneer, Polaroid, Sonax, Würth, 3M, California Scents, Carmate, and Little Trees. The company states that it is an official distributor or authorized retail partner for many of these brands and emphasizes that the products it carries are genuine and licensed.6

Blade operates across multiple sales channels, including its official e-commerce website, Lazada Philippines, Shopee Philippines, and physical retail stores. Its online business complements its nationwide brick-and-mortar network by offering nationwide delivery and a broader digital shopping experience.

Lazada Philippines

On Lazada Philippines, Blade is one of the better-known automotive sellers in the Automotive category, offering products such as car care chemicals, interior and exterior accessories, lighting, dash cameras, phone holders, car electronics, maintenance tools, cleaning supplies, and replacement accessories. The Lazada storefront mirrors much of the assortment available through Blade’s physical stores and official online shop.

Blade’s stores are primarily located in major Philippine shopping malls. The company has stated that its locations include branches in SM Supermalls, Ayala Malls, and Robinsons Malls, with more than 50 branches nationwide.6

According to Blade, its business philosophy centers on offering quality products, competitive pricing through efficient sourcing, customer convenience, continuous product expansion, entrepreneurial innovation, and employee development. The company also emphasizes providing a wide selection of products while maintaining affordability.7

Within the Philippine automotive aftermarket, Blade is widely recognized as a convenient one-stop retailer for automotive accessories and car care products. Its strong mall presence and official online stores have made it a familiar destination for both first-time vehicle owners and automotive enthusiasts. Community discussions generally regard Blade as a legitimate source for genuine branded products, though some shoppers note that prices can be higher than those of specialized online sellers or direct distributors for certain items.

• Established in 2004
• First store opened at Market! Market! in Bonifacio Global City
• Operated by Blade Asia, Inc.
• One of the Philippines’ largest automotive accessories retail chains
• Offers both physical and online shopping channels
• Sells products for cars, motorcycles, bicycles, and personal mobility
• Operates a franchise program alongside its company-owned retail network

1. About blade.ph
2. Blade is official partner of top brands – blade.ph
3. Franchise – blade.ph
4. blade.ph – the official online store of Blade Auto Center
5. Blade offers affordable line of car care products – blade.ph
6. Find a Blade Auto Center near you – blade.ph
7. Blade Auto Center, G/F Blade Auto Center, 108 Timog Avenue, Quezon City (2026)