The IPOPHL trademark gazette lists BOB KERATIN under Class 3, covering hair colourants, hair-care creams, and cosmetic preparations. The application was filed on 20 April 2021 by J.H.Z. Trading Corporation.[1]

The publicly documented history of Bob Keratin is anchored by its regulatory filings. According to the Intellectual Property Office of the Philippines, the BOB KERATIN trademark was filed on 20 April 2021 by J.H.Z. Trading Corporation, which maintains an address in Binondo, Metro Manila. The registration covers hair-colouring and hair-care goods.[1]

While the brand was demonstrably established in the Philippine market by 2021, this date refers specifically to the trademark filing and does not necessarily indicate the brand’s founding year. Regulatory activity has continued since the initial registration; the Food and Drug Administration (FDA) of the Philippines issued a cosmetic product notification for Bob Keratin Hair Color on 11 December 2024, valid until 11 December 2027, with J.H.Z. Trading Corporation listed as the responsible company.[2]

Bob Keratin is best known for its hair-colouring products, though its portfolio extends to chemical treatments and styling aids.

Hair colour

The brand offers permanent hair-colour creams in a wide variety of shades. Marketplace listings in the Philippines feature both Natural Basic Colors and fashion-oriented ranges such as Ash tones.[3] Available shades include:

• Natural and basic shades
• Brown and chocolate
• Copper
• Burgundy and damson
• Ash
• Silver and grey
• Blue-black
• Orange and other fashion colours

Products are typically packaged in 100 ml tubes. One permanent hair-colour variant is registered with the FDA under notification number NN-1000008567232.[3]

Oxidising cream

Bob Keratin manufactures oxidising creams intended for use with its hair-colour line. Available strengths correspond to approximately 6%, 9%, and 12%. The 1,000 ml packaging format suggests positioning for both individual consumers and salon use.[3]

Product instructions generally recommend a 1:1 mixing ratio between colour cream and oxidant, although the appropriate developer strength and processing time vary depending on the specific service and hair condition.[3]

Rebonding and straightening

The brand also supplies hair rebonding and straightening systems. These are sold in sets of approximately 1,250 ml and are marketed for chemical straightening treatments. This places Bob Keratin within the affordable professional segment commonly utilised in Philippine salons.[3]

Hair styling

In addition to colour and chemical treatments, the brand offers styling products such as Bob Keratin Hair Wax.[3]

Bob Keratin occupies the value-oriented segment of the Philippine hair-care market. Products are widely available on local e-commerce platforms, including Shopee and TikTok Shop. A dedicated Bob Keratin Mall storefront on Shopee lists the full range of colours, oxidants, rebonding kits, and styling items.

Pricing is positioned for accessibility. Individual 100 ml permanent hair-colour tubes are typically listed between ₱50 and ₱100, while larger professional formats command higher prices. This strategy targets home users who colour or treat their own hair, as well as small salons and independent professionals.[3]

Bob Keratin maintains a significant presence in Philippine online commerce through the following channels:

• Shopee
• TikTok Shop
• Independent online beauty retailers
• Salon and beauty product suppliers

The existence of an official Bob Keratin Mall on Shopee indicates an organised retail strategy rather than reliance solely on third-party resellers. On TikTok Shop, the brand participates in social commerce, with individual permanent hair-colour listings recording over 1,000 sales.[3]

Marketplace data indicates that at least some Bob Keratin hair-colour products list China as their country of origin.[3] While J.H.Z. Trading Corporation holds the Philippine trademark and product notifications, physical manufacturing may occur overseas. Consequently, Bob Keratin is accurately described as a brand commercially established and marketed in the Philippines, rather than a domestically manufactured one.

The inclusion of “Keratin” in the brand name aligns it with protein-associated hair care categories, suggesting benefits related to smoothness, manageability, or conditioning. However, the name does not imply that every product is a keratin treatment or contains a specific concentration of keratin. The portfolio includes conventional permanent dyes, oxidants, and rebonding agents alongside other formulations.[3]

The Bob Keratin permanent-colour system follows standard professional protocols involving colour cream and developer. Instructions accompanying Philippine listings specify a general 1:1 mixing ratio and outline different developer strengths for various outcomes.[3]

Certain fashion and ash shades may require pre-lightening or bleaching to achieve the intended result, indicating that the range serves both basic grey coverage and creative colouring needs.[3]

Bob Keratin products are subject to Philippine regulatory oversight. The IPOPHL trademark publication confirms the registration of the mark for hair-care goods.[1] Additionally, the FDA database contains cosmetic product notifications for the brand, including a record for Bob Keratin Hair Color (variant 6/45 — Rich Burgundy Red) issued to J.H.Z. Trading Corporation on 11 December 2024.[2]

Based on product formats and distribution channels, Bob Keratin serves a diverse customer base:

• Home users seeking affordable hair colour
• Enthusiasts interested in fashion shades
• Salon clients
• Small and independent salons
• Professional hairdressers
• Consumers requiring rebonding or straightening treatments
• Buyers of budget-friendly styling products

The availability of both small retail packs and bulk professional sizes supports this dual consumer-professional positioning.[3]

Bob Keratin has established visible traction on Philippine e-commerce platforms. The Bob Keratin Mall on Shopee records hundreds to thousands of sales for individual items, while TikTok Shop listings display substantial transaction volumes and customer reviews.[3]

Consumer feedback frequently addresses colour accuracy, affordability, and shade matching. Such reviews represent anecdotal user experiences rather than controlled performance testing.[3]

As Bob Keratin sells chemical hair-colouring, oxidising, and rebonding products, adherence to safety guidelines is essential. Instructions for permanent hair colour advise the use of gloves, avoidance of eye contact, and immediate discontinuation if irritation occurs. Colour development requires the correct pairing with an oxidiser.[3]

Rebonding and chemical straightening products must be used according to specific directions, as the combination of chemical processing and heat can significantly alter hair structure.

Bob Keratin is an affordable, Philippines-focused hair-care and professional beauty brand associated with J.H.Z. Trading Corporation. Its portfolio is anchored by permanent hair colour, oxidising products, rebonding systems, and styling aids.[1]

Documented trademark history dates to at least 2021, with ongoing FDA registrations confirming regulatory compliance.[1][2] The brand’s market position is defined by budget-friendly pricing and extensive online distribution, catering to both home users and salon professionals with a wide selection of natural, ash, metallic, and fashion shades.[3]

1. Intellectual Property Center, 28 Upper McKinley Rd.
2. Registration Number Product Name | NN-1000008567216 BOB KERATIN HAIR COLOR
3. Bob Keratin Permanent Hair Color 100ml Hair Dye Haircare Metallic – TikTok Shop Philippines