About BOOMJOY
Overview
| Category | Details |
|---|---|
| Brand Name | BOOMJOY |
| Industry | Household cleaning products |
| Founded | 2009 |
| Headquarters | Jiaxing, Zhejiang, China |
| Parent Organization | Jesun Group |
| Business Type | Manufacturer and exporter |
| Product Categories | Mops, brooms, brushes, dusters, squeegees, buckets, cleaning cloths, window cleaning tools, pet cleaning products, household accessories |
| Markets | China, Asia-Pacific, Europe, North America, Australia, and other international markets |
BOOMJOY is a Chinese brand specializing in household and commercial cleaning products. It is best known for manufacturing mops, brooms, brushes, dusters, squeegees, microfiber cleaning systems, and related home cleaning accessories. The brand focuses on combining ergonomic design, durable materials, and practical cleaning solutions for residential and professional users. BOOMJOY products are sold in China and exported to markets across Asia, Europe, Australia, North America, and other regions through retailers, e-commerce platforms, and OEM/ODM partnerships. [1]
According to the company’s public profile, BOOMJOY operates as the consumer brand of the Jesun Group, integrating product research and development, manufacturing, and international sales. The company employs approximately 200–500 people. [1]
History
BOOMJOY was established in 2009 in Jiaxing, Zhejiang Province, China. The brand was created to develop premium household cleaning tools that improve efficiency and convenience for consumers.
Over the years, BOOMJOY expanded from traditional cleaning equipment into modern cleaning systems, emphasizing:
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Innovative mop mechanisms
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Microfiber technology
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Lightweight ergonomic construction
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Replaceable cleaning pads
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Commercial-grade cleaning equipment
The company has invested heavily in product design and research, obtaining patents for numerous cleaning products and introducing new product lines regularly. According to company information, some of its cleaning product designs have received international design recognition, including the IDEA Award and Successful Design Award. [2]
Products
BOOMJOY manufactures a broad portfolio of cleaning products, including:
Floor Cleaning
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Flat mops
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Spray mops
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Spin mops
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Steam mop accessories
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Microfiber mop refills
Brushes
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Toilet brushes
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Kitchen brushes
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Bottle brushes
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Scrubbing brushes
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Floor brushes
Dusting Products
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Feather dusters
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Microfiber dusters
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Extendable dusters
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Furniture dusters
Window Cleaning
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Window squeegees
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Window scrubbers
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Glass cleaning kits
Household Accessories
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Buckets
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Dustpans
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Cleaning cloths
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Cleaning sponges
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Storage organizers
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Trash bins
Pet Cleaning
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Pet hair removal tools
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Cleaning brushes designed for pet owners
The brand also produces commercial cleaning equipment for offices, hotels, and facilities management. [1]
Product Categories
BOOMJOY’s product range includes:
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Cleaning mops
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Microfiber systems
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Dusters
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Cleaning brushes
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Brooms
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Dustpans
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Buckets
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Window cleaning tools
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Cleaning cloths
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Cleaning sponges
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Household storage products
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Smart trash bins
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Bathroom accessories
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Kitchen cleaning tools
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Pet cleaning products [2]
Manufacturing
BOOMJOY operates as both a manufacturer and exporter. Company information indicates it integrates:
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Product design
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Engineering
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Tooling
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Injection molding
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Assembly
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Quality control
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International logistics
Its manufacturing emphasizes:
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ISO-certified production systems
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Continuous product development
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Patent applications
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OEM and private-label manufacturing for overseas customers [2]
International Presence
BOOMJOY products are distributed through:
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International retailers
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Online marketplaces
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Wholesale distributors
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Supermarkets
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Cleaning supply companies
The brand has expanded into Australia under a localized retail presence that markets BOOMJOY products for domestic and commercial cleaning. [3]
Design Philosophy
BOOMJOY promotes cleaning products designed to:
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Save time
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Reduce physical effort
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Improve cleaning efficiency
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Increase product durability
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Simplify household maintenance
The company emphasizes lightweight construction, ergonomic handles, reusable microfiber materials, and modular replacement parts. [3]
Research and Development
According to company information, BOOMJOY invests in:
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Product innovation
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Industrial design
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Materials engineering
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Ergonomic improvements
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Patent development
The company states that it introduces new cleaning products annually and seeks patent protection for many of its proprietary designs in domestic and international markets. [2]
Trademark
The BOOMJOY trademark has been registered in multiple jurisdictions for household cleaning products, including registrations covering goods such as mops, brushes, buckets, cleaning cloths, dusters, and window-cleaning tools. Additional trademark filings have also covered cleaning appliances and related product categories. [4]
Market Position
BOOMJOY is positioned in the mid-to-premium segment of the household cleaning market. The brand competes by offering products that combine functional design, durability, and affordability, serving both consumers and commercial customers. Its export-oriented business and OEM/ODM capabilities have helped establish a presence in multiple international markets. [1]




