According to the company’s history, Booms Fishing was founded in 2015 in Los Angeles, California, initially establishing itself through Amazon’s fishing category. Its LinkedIn profile identifies BOOMS SPORTS & OUTDOORS INC as a privately held company headquartered in Irvine, California.[1][4] While public descriptions vary slightly regarding early expansion timelines, 2015 is consistently cited as the founding year.[1]

2015: Beginning

Booms Fishing states it began operations in 2015 with an initial focus on fishing tools and tackle sold through Amazon. Independent evidence of commercial development in the United States during this period exists in trademark records; a U.S. trademark application for BOOMS FISHING was filed on May 7, 2015, and registered on March 8, 2016.[2]

The original trademark covered a broad range of fishing equipment, including:

• Artificial bait
• Fishing buoys and floats
• Fishing flies
• Fishing hooks
• Fishing leaders and lines
• Fishing lures
• Fishing reels
• Fishing rods
• Fishing tackle
• Fishing weights
• Sportsman’s fishing bags

This coverage indicates that Booms Fishing was initially positioned as a general fishing-tackle brand rather than exclusively as a fishing-tools company.[2]

2016: Amazon and Walmart expansion

The company identifies 2016 as a significant expansion year, stating it became a strategic supplier for Amazon in the United States and a strategic seller for Walmart.[1] This period established an e-commerce strategy centred on online marketplaces rather than traditional sporting-goods stores.

2017: International expansion

In 2017, Booms Fishing expanded into additional online markets, including Japan, Australia, Europe, and Southeast Asia. The company also became a partner of eTailz, an American online retailer.[1] This international expansion established Booms Fishing as an e-commerce-oriented brand with a global customer base.

The current Booms Fishing catalogue focuses on compact, practical equipment rather than high-ticket items such as premium boats or electronic fish finders. The website categorises products into Accessories, Gear Storage, Apparel, and Terminal Tackle, with fishing tools forming a principal product group.[1]

Fishing tools

Fishing tools represent one of the brand’s strongest categories. The catalogue includes:

• Fishing pliers
• Hook removers
• Fishing forceps
• Line cutters
• Crimping pliers
• Fishing scissors
• Tool kits
• Fly-fishing tool kits
• Fish-gripping and handling tools

Specific models include the F07 Fishing Pliers, F03 Fisherman’s Fishing Pliers, F04 Curved-Nose Forceps, F05 Fisherman’s Fishing Pliers, and CP-series crimping tools.[1] This specialisation distinguishes Booms Fishing from full-spectrum manufacturers like Shimano or Daiwa, as the brand emphasises small tools and accessories over reels and rods.

Terminal tackle

The brand sells terminal tackle and lure-related products, including components used directly in fishing rigs.[1]

Gear storage

Storage and transportation products form another key part of the range. Examples include:

• Fishing rod straps
• Rod carriers
• Rod bags
• Fishing gear organisers
• Tool sheaths
• Fly boxes
• Accessory-storage products

The PB-series rod cases and RS-series rod straps illustrate this aspect of the product strategy.[1]

Accessories

Booms Fishing offers various small accessories designed to keep tools accessible while fishing. These include:

• Carabiner clips
• Magnetic net releases
• Magnetic tool holders
• Retractors
• Fly-fishing accessories
• Tool lanyards
• Fishing towels

These products are marketed as solutions for keeping small equipment organised, secure, and readily available.[1]

The central marketing concept of Booms Fishing is “Make Fishing Easy.” The company aims to simplify fishing methods and make equipment easier to use and purchase.[1] Its mission is summarised as making fishing easy to use and easy to buy. Corporate values centre on nature, environmental considerations, and practicality.[1]

In practice, the brand’s philosophy involves identifying minor inconveniences anglers face, designing simple tools or accessories to address them, and selling these at accessible prices through online channels. This approach is evident in products such as retractors, magnetic releases, tool sheaths, and rod-storage solutions.

Booms Fishing operates on an online-first distribution model. Its history emphasises Amazon, Walmart, and international marketplaces rather than physical retail networks.[1] The brand maintains a direct-to-consumer website alongside marketplace operations.

Official contact information lists BOOMS SPORTS & OUTDOORS INC at a U.S. address in Irvine, California, while also listing procurement and warehouse offices in Shenzhen, Guangdong, China.[1] This operational footprint supports its e-commerce business structure.

Public information regarding specific manufacturing networks is limited, and the company does not publish a comprehensive factory list. Third-party marketplace research identifies BOOMS SPORTS & OUTDOORS INC among entities associated with production, alongside other manufacturers.[3] However, these records do not constitute a definitive disclosure by the brand. Consequently, Booms Fishing is accurately described as an American-registered, globally marketed brand with operations connected to China, rather than attributing all manufacturing to a specific facility.

Booms Fishing occupies the affordable-to-mid-priced fishing accessories segment, targeting anglers seeking functional equipment without premium pricing. Its primary competitive territory comprises fishing tools, accessories, organisation, and practical tackle, rather than premium rods, reels, or high-end electronics.

This differentiates the brand from major integrated manufacturers:

• Shimano and Daiwa are known for comprehensive portfolios including rods and reels.
• Abu Garcia has a strong history in reels and rods.
• Booms Fishing focuses heavily on supporting equipment such as pliers, cutters, hook removers, storage, and terminal tackle.

Amazon played a central role in the early growth of Booms Fishing, with third-party data indicating sales on the U.S. marketplace since approximately 2015.[1] The product assortment suits online retail because items are relatively inexpensive to ship, easy to demonstrate visually, frequently purchased individually, and suitable as supplementary equipment. This strategy has built visibility outside traditional fishing retail channels.

A recurring characteristic of Booms Fishing products is functional specialisation. Rather than offering universal tools, the brand provides distinct products for specific tasks, such as pliers for hardware manipulation, forceps for small hooks, dedicated hook removers, crimping pliers for sleeves, retractors, magnetic releases, and carrying sheaths. This aligns with the stated objective of simplifying fishing activities.[1]

Booms Fishing has established a substantial presence in online marketplaces, particularly among consumers seeking affordable tools and accessories. Product quality varies by model; community discussions have noted both interest in the products and anecdotal reports concerning durability or corrosion. These individual experiences suggest variation rather than uniform quality across the entire line. The brand is primarily characterised as value-oriented, appealing through convenience, breadth of selection, and affordability rather than prestige.

The U.S. corporate identity is associated with BOOMS SPORTS & OUTDOORS INC, listed on the official contact page and LinkedIn as a privately held company based in Irvine, California.[1][4] Operational connections to China are maintained through procurement and warehouse offices in Shenzhen.[1]

The BOOMS FISHING name is protected through U.S. trademark filings. A mark filed in 2015 and registered in 2016 covered a broad selection of fishing equipment.[2] A subsequent application filed in 2024 expanded protection to fishing-oriented apparel, including jackets, shirts, vests, waders, gloves, hats, and sun-protective clothing. This application lists Hengxu Xia as the applicant.[2] This suggests an expansion beyond the original tackle and tool identity toward a broader outdoor lifestyle assortment.

The official store lists dozens of products across four major areas:[1]

1. Fishing tools
2. Fishing accessories
3. Gear storage
4. Terminal tackle

Apparel and related outdoor products also appear in the broader assortment.[1]

Key strengths of the Booms Fishing brand include:

• Strong e-commerce presence
• Broad selection of small fishing tools
• Affordable pricing
• Large assortment of accessories
• Products designed around specific tasks
• International online distribution
• Emphasis on convenience and organisation

This niche appeals to anglers who own primary tackle but require supplementary pliers, cutters, storage, and accessories.

Booms Fishing is not necessarily a direct substitute for premium specialist manufacturers. Public information is limited compared to larger corporations; details regarding annual revenue, employee count, manufacturing facilities, R&D, ownership structure, and testing standards are not extensively disclosed. Claims regarding size or manufacturing arrangements should therefore be treated with caution.

Booms Fishing is a modern, e-commerce-driven fishing accessories brand that grew alongside online marketplaces such as Amazon. Founded around 2015, it evolved from a general tackle concept into a brand associated with tools, accessories, gear organisation, and practical equipment. Its U.S. corporate presence is linked to BOOMS SPORTS & OUTDOORS INC in Irvine, with procurement and warehouse operations in Shenzhen, China.[1]

The core proposition, “Make Fishing Easy,” describes a market position focused on small, practical products that enhance convenience rather than competing through prestige or high-end technology.[1]

1. Our Story – Booms Fishing Official
2. BOOMS FISHING Trademark of Hengxu Xia – Registration Number 4915288 – Serial Number 86621741 :: Justia Trademarks
3. Booms Fishing Top 20 Products from Fishing Equipment Brand – FindThisBest
4. BOOMS FISHING – BOOMS SPORTS & OUTDOORS INC | LinkedIn