Gdvsclr

About Gdvsclr

Gdvsclr (stylised in trademark records as GDVSCLR) is a consumer brand name that appears primarily on online marketplace products, particularly women’s apparel. Publicly available information about the entity behind the retail brand is limited, and there is a notable distinction between the GDVSCLR trademark registration and the Gdvsclr-branded clothing listings currently found on e-commerce platforms.

Overview

Field	Information
Brand name	Gdvsclr / GDVSCLR
Industry	Consumer goods; currently visible largely in apparel
Known products	Women’s dresses, tops, skirts, cardigans, swimwear, shorts, jumpsuits, lounge sets and related clothing
Trademark owner	Shenzhen Xingyao Digital Technology Co., Ltd.
Country associated with trademark owner	China
Trademark filed	July 22, 2021
U.S. registration	April 12, 2022
U.S. registration no.	6,701,337
Original trademark class	International Class 20 — furniture
Public brand website	No clearly established official consumer website found
Market presence	Primarily online marketplaces

The trademark record is of particular note: the registered GDVSCLR mark was filed by Shenzhen Xingyao Digital Technology Co., Ltd. and covers furniture-related products rather than clothing. The listed goods include couches, desks, footstools, beds, cabinets, display stands, partitions and tables.1

History

The earliest solid public record for the name is a U.S. trademark application filed on July 22, 2021, by Shenzhen Xingyao Digital Technology Co., Ltd., a company based in Shenzhen, China. The application states a first use date of July 1, 2021.

The mark proceeded through the U.S. trademark process and was registered on April 12, 2022, under registration number 6,701,337. It was registered on the Principal Register.2

Notably, the trademark documentation does not identify GDVSCLR as a fashion brand. Its original registration is in International Class 20, covering furniture and related products.3

Trademarked goods

The original registration covers products including:

Couches
Desks
Footstools
Settees
Bed bases
Wooden bedsteads
Cabinet drawers
Cabinets
Chaise lounges
Clothes hangers
Display stands
Freestanding partitions
Serving trolleys
Tables
Tea tables

Consequently, the legally documented history of the GDVSCLR trademark differs considerably from the clothing-oriented marketplace presence associated with the name today.4

Gdvsclr as a clothing brand

Despite the furniture trademark record, Gdvsclr is currently encountered online as a women’s clothing label. Marketplace listings associate the name with a broad selection of relatively inexpensive women’s fashion products. Examples include:

Mini and midi dresses
V-neck dresses
Sleeveless dresses
Casual shirts
Cardigans
Blouses
Skirts
Denim shorts
Jumpsuits
Lounge sets
Swimsuits
Beach cover-ups
Nightgowns

For example, Walmart listings identify Gdvsclr as the brand for dresses, cardigans, swimwear and other women’s apparel. One listing identifies the manufacturer as China.5

The product range appears to emphasise casual, seasonal and occasion-oriented women’s fashion, rather than a narrowly defined designer aesthetic.

Product style

Based on available listings, Gdvsclr’s apparel can broadly be characterised as mass-market women’s casual fashion. Common design characteristics include:

Casual everyday clothing

Products include basic shirts, cardigans, shorts and relaxed dresses intended for everyday use.6

Feminine dresses

A substantial portion of the catalogue consists of dresses, including V-neck, sleeveless, pleated, ruffled, A-line and flowy designs.7

Resort and beachwear

The brand name is also attached to swimwear and beach cover-ups, including one-piece swimsuits and lightweight cover-up dresses.8

Trend-oriented designs

Some listings use descriptors such as boho, Y2K, vintage, oversized, cropped, bubble skirt, pleated and similar fashion terminology. This suggests an assortment built around contemporary marketplace fashion trends rather than a single longstanding design language.9

Business model and distribution

There is insufficient reliable public information to describe Gdvsclr as a traditional fashion house with a publicly documented history of designers, flagship stores, fashion shows or seasonal collections. Instead, its observable presence resembles an online-marketplace-oriented consumer brand.

Many product pages are individual listings with highly descriptive, search-oriented product titles. This is common among marketplace sellers targeting consumers searching for specific clothing styles. Walmart listings, for example, contain titles such as:

“Gdvsclr Women’s 2025 Summer Sleeveless Shirt Dress…”

and

“Gdvsclr Women’s Oversized Cropped Cardigan Sweater…”

This style of product naming is characteristic of marketplace catalogue listings rather than conventional fashion-brand merchandising.10

Company behind the trademark

The strongest documented corporate connection is Shenzhen Xingyao Digital Technology Co., Ltd. The company is associated with several U.S. trademarks besides GDVSCLR. Public trademark databases show marks including SODIAL, GROWMENT, TCPUOLR, NALIOVKER and VAORWNE, among others.11 12

This context suggests that Shenzhen Xingyao Digital Technology Co., Ltd. has historically registered multiple marks covering very different categories of consumer products. However, it cannot be automatically concluded that every modern Gdvsclr clothing listing is manufactured or sold directly by this company. The available evidence establishes the company’s ownership of the U.S. GDVSCLR trademark, but it does not provide sufficient evidence to map every current marketplace seller or apparel manufacturer to that entity.

Status as a fashion brand

There is clear evidence that products are currently sold under the Gdvsclr name as apparel. Walmart, for example, explicitly identifies Gdvsclr as the brand on various clothing listings.13 However, the best-documented trademark record for GDVSCLR is a furniture trademark, not an apparel trademark.14

It would therefore be misleading to describe Gdvsclr as an established fashion house in the same category as major global retailers or designer labels. A more accurate description is that Gdvsclr is an online-marketplace consumer brand associated with a wide assortment of affordable women’s apparel, while the earliest clearly documented U.S. trademark for GDVSCLR belongs to Shenzhen Xingyao Digital Technology Co., Ltd. and covers furniture products.

Brand positioning

From the products currently visible online, Gdvsclr appears positioned towards affordable, casual, trend-driven, online-first women’s fashion. Its merchandise emphasises practical fashion for occasions such as:

Everyday wear
Work
Shopping
Dates
Parties
Vacations
Beach trips
Resort wear
Casual outings

Individual listings also emphasise versatility—for example, dresses that can be worn with sneakers, sandals, heels or other accessories.15 There is little evidence, however, of a distinctive luxury, heritage, sustainability or designer positioning.

Quality and reputation

Available evidence is too limited to support a strong conclusion regarding quality or reputation. Some marketplace listings have few or no customer reviews; for example, one Gdvsclr dress listing displayed zero reviews when indexed.16

Consequently, it is inappropriate to characterise Gdvsclr as either a high-quality or poor-quality brand solely from available public data. For prospective buyers, a more useful approach is to evaluate the individual listing based on material composition, measurements, seller details, customer reviews, return policy, product photographs, manufacturing information and price. It is also important to verify whether the listing is actually branded or merely uses the name in its title, as some pages containing “Gdvsclr” in the product title actually show the product’s brand as “Unbranded.”

Name and logo

The trademark is registered as the word GDVSCLR in standard-character form. Available trademark documentation does not establish a publicly documented expansion of the letters into a phrase or slogan.17 Interpretations such as “Good Vibes…” or other expansions of GDVSCLR should not be presented as the official meaning of the name unless confirmed by the company.

Corporate and legal status

The U.S. trademark provides a concrete legal record:

Mark: GDVSCLR
Serial number: 90844068
Registration number: 6701337
Applicant/owner: Shenzhen Xingyao Digital Technology Co., Ltd.
Filing date: July 22, 2021
Registration date: April 12, 2022
Class: 020
Status: Registered
First use: July 1, 202118

The trademark database indicates a registration term extending to April 12, 2028, although trademark status can subsequently change and should be verified against official records for legal purposes.19

Unknown information

There is surprisingly little conventional corporate information about Gdvsclr. Reliable public sources do not establish:

A confirmed founding story
Named founders or designers
A headquarters specifically for the Gdvsclr brand
An official standalone Gdvsclr website
A confirmed flagship store
A documented fashion-show history
A published annual revenue figure
A verified sustainability programme
A clearly documented relationship between current apparel listings and the original furniture trademark

This lack of information is significant, as Gdvsclr appears to have a much larger marketplace footprint than its publicly documented corporate profile.

Relationship between furniture trademark and clothing

The relationship between the trademark record and current product offerings remains unclear. The documented record from 2021–2022 links the GDVSCLR trademark to Shenzhen Xingyao Digital Technology Co., Ltd. and furniture products.20 More recently, the marketplace presence shows Gdvsclr associated with women’s apparel and accessories.21

Public sources do not adequately explain whether the company expanded from furniture into apparel, whether different sellers are using the same brand name, whether the marketplace apparel is produced by the trademark owner, whether the clothing represents a newer business line, or whether the same name is being used independently in different product categories. This uncertainty should be noted rather than replaced with speculative corporate history.

Summary

Gdvsclr is best understood as a relatively obscure, online-oriented consumer brand with a visible presence in affordable women’s fashion. Its current marketplace catalogue includes dresses, tops, skirts, cardigans, swimwear, beachwear and other casual clothing.22 23 24 25 26 27 28 29 30 31

However, its strongest publicly documented legal identity is distinct: GDVSCLR is a U.S.-registered trademark owned by Shenzhen Xingyao Digital Technology Co., Ltd., registered in 2022 for furniture products. The brand does not currently possess the transparent public history associated with major fashion companies. While there is evidence of commercial use of “Gdvsclr” on apparel, there is considerably less evidence regarding the organisation’s structure, origins, designers, manufacturing network or the relationship between the apparel business and the original trademark owner.

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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