Brit Care is a super-premium pet food range produced by VAFO Group, a privately owned European manufacturer based in the Czech Republic. Designed primarily for dogs and cats, the product line emphasizes targeted nutrition, high digestibility, and hypoallergenic formulations. In recent years, the brand has also integrated sustainability into its newer product offerings. VAFO identifies Brit Care as one of the most significant brands within its portfolio.

VAFO was established in 1994 in the Czech Republic and has since developed into a multinational pet food group. Its portfolio includes Brit alongside other brands such as Carnilove, Pooch & Mutt, PrimaDog, and PrimaCat 1.

Brit Care is owned by VAFO Group, a Czech family-owned enterprise. Founded in 1994, the group has expanded through both organic growth and acquisitions across Europe. It currently operates multiple production facilities and branches in countries including the Czech Republic, Germany, Finland, Sweden, Estonia, Poland, the United Kingdom, France, and Austria.

The corporate hierarchy is structured as follows:

VAFO Group → Brit → Brit Care

Brit serves as the overarching flagship brand, while Brit Care functions as a specific super-premium product range within that portfolio. VAFO states that the Brit brand first appeared around the year 2000 5.

Brit Care is positioned in the super-premium segment, distinct from standard mainstream pet foods. The central tenet of the line is that optimal nutrition should support an animal’s health proactively before issues arise. VAFO associates the brand with the philosophy of “Prevention by Nutrition,” highlighting balanced nutrient profiles, careful ingredient selection, digestibility, and immune system support.

Rather than offering a single generic formula, Brit Care comprises a family of products tailored to different life stages, breeds, sizes, and specific nutritional requirements.

Preventive Nutrition

The brand approaches nutrition as a component of long-term health maintenance rather than merely a calorie source. Formulas are designed to address specific areas such as digestion, skin and coat health, weight management, immune support, joint health, and sensitive digestion. This targeted approach distinguishes specialized super-premium ranges from basic pet food options.

Ingredient Selection and Quality

VAFO states that its pet foods utilize carefully selected ingredients. Production facilities operate under quality management and food safety systems, including ISO 9001 and HACCP. The company asserts that raw materials are traceable and that products undergo testing by both internal teams and independent laboratories 3.

Hypoallergenic Orientation

A defining characteristic of Brit Care is its focus on hypoallergenic recipes. VAFO cites the use of hypoallergenic ingredients as a primary factor in the brand’s popularity, alongside balanced nutrition and immune health support. However, “hypoallergenic” indicates a formulation designed to minimize allergic risks; it does not guarantee that no animal will react to specific ingredients.

Brit Care for Dogs

The dog food range is formulated based on variables such as age (puppy, adult, senior), breed size (small, medium, large), activity level, and specific health concerns like sensitive digestion, weight control, or joint support. The underlying concept is that nutritional needs vary significantly between individuals; for instance, an active working dog requires different energy density compared to a sedentary senior dog. Consequently, Brit Care utilizes specialized formulas rather than a universal recipe 6.

Brit Care for Cats

The cat food range addresses varying nutritional needs and life stages, extending beyond conventional dry food to include complementary products. Notable additions include Brit Care Cat Soups, launched in 2024. These were developed to assist with feline hydration, particularly for cats that do not drink sufficient water voluntarily. Depending on the formulation, these soups may contain functional ingredients such as taurine, methionine, and probiotics 2. The portfolio also includes freeze-dried treats and toppers 7.

Functional and Life-Stage Concepts

Product development is generally categorized into several concepts:

• Sensitive/Hypoallergenic: For animals with sensitive digestion or those requiring limited protein and carbohydrate sources.
• Life-Stage: Formulas oriented toward specific developmental phases (Puppy/Kitten → Adult → Senior).
• Size-Specific: Nutrition tailored to the physical and metabolic requirements of different size categories.
• Functional: Recipes designed with specific health goals, such as combining skin and coat support with digestive and immune health.

A significant evolution in the brand is the Brit Care Sustainable line. VAFO relaunched this range to integrate environmental considerations directly into product formulation. Key features include the use of alternative protein sources, such as insect protein, and ingredients sourced from local suppliers to reduce transport emissions. The company also highlights the use of recyclable packaging and climate-conscious production methods 14. This initiative aims to combine high-quality pet nutrition with reduced environmental impact.

Brit Care’s identity is closely tied to VAFO’s manufacturing infrastructure. As a European manufacturer of premium pet food, snacks, and supplements, VAFO operates multiple production sites across the continent. Quality systems adhere to ISO 9001 and HACCP standards, with laboratory testing and raw material traceability maintained throughout the process 3.

The company states that its recipes avoid ingredients considered undesirable, such as soy and GMOs. However, specific ingredient policies should always be verified against individual product labels, as formulations are subject to change.

Made in Europe

European manufacturing is a core element of the brand’s identity. Unlike imported labels that may lack direct manufacturing oversight, Brit Care is produced within VAFO’s own European network. Corporate materials emphasize strict supply chain control and regional production standards.

Brit Care is distributed internationally, with VAFO reporting exports to more than 85 countries across four continents. The wider group distributes its brands to over 90 markets 8. Historically, Brit has maintained strong recognition in Central and Eastern Europe, Scandinavia, and the Baltic countries, where VAFO describes it as holding a significant market share.

Brit Care is best understood in the context of the broader VAFO brand architecture:

Brit serves as a flagship consumer brand for VAFO rather than an independent manufacturer.

While often used interchangeably in casual conversation, there is a technical distinction between the names:

• Brit: The overarching master brand.
• Brit Care: A specific super-premium line within the Brit portfolio.

Other lines under the Brit master brand include Brit Premium by Nature, Brit Fresh, Brit Veterinary Diet, and Brit Animals. VAFO lists Brit Care alongside these families 5. Therefore, Brit Care is accurately described as a major sub-brand or product line owned by VAFO Group.

In its home market, Brit has achieved significant consumer recognition. In 2023, VAFO announced that the Brit brand won the Czech Republic’s “Most Trusted Brand” award in the pet food category. The survey involved 4,000 consumers and 900 brands, with Brit reportedly holding the award since 2018. While this reflects strong domestic trust, individual suitability of Brit Care products depends on specific animal requirements.

Sustainability has become integral to the brand’s positioning. Initiatives extend beyond the Sustainable product line to include locally sourced ingredients, recyclable packaging, and efforts to minimize production-related environmental impacts 4.

Regarding animal welfare, VAFO states that it opposes animal cruelty and testing. The company prioritizes animal health and affirms that it does not use laboratory animal testing as part of its product development philosophy. These commitments are presented as core corporate values applicable across all brands.

Brit Care can be characterized by five primary pillars:

1. Super-premium positioning: Targets consumers seeking specialized nutrition.
2. Targeted formulas: Addresses specific life stages, sizes, and health needs.
3. Hypoallergenic orientation: Focuses on recipes suitable for sensitive pets.
4. European manufacturing: Backed by VAFO’s established production network.
5. Sustainability: Incorporates alternative proteins and eco-friendly packaging in newer lines.

Brit Care is an established European super-premium pet food brand supported by a substantial manufacturing company. Its strengths include a broad range of specialized formulas, a strong emphasis on digestibility and ingredient selection, and international availability. However, prospective buyers should note that “super-premium” is a market positioning term rather than a scientific certification. Not every formula suits every animal, and “hypoallergenic” does not imply allergen-free. Veterinary diets for diagnosed conditions differ from maintenance foods, and individual products should be evaluated based on their guaranteed analysis and ingredient lists.

• 1994: VAFO is established in the Czech Republic.
• c. 2000: Brit emerges as VAFO’s flagship consumer brand 5.
• 2000s–2010s: Expansion throughout Central/Eastern Europe, Scandinavia, and the Baltics.
• 2018: Formation of VAFO Group through expansion and acquisitions.
• 2022: Major relaunch of Brit Care emphasizing sustainability, insect protein, and local ingredients 4.
• 2023: Distribution reported in over 85 countries; Brit Care identified as a top product line.
• 2024: Portfolio expansion includes Cat Soups and freeze-dried treats/toppers 27.
• 2026: Brit remains a flagship international brand within the expanding VAFO Group.

1. New Brit Care Sustainable: We love nature the same way our dogs do – Vafo
2. Brit Care Cat Soups – full of flavor for picky eaters – Vafo
3. Kurumsal – Brit
4. New Brit Care Sustainable: We love nature the same way our dogs do – Vafo
5. Brit Care – Brit
6. Brit Care Dog – Brit
7. Brit Care Cat Pouches – Brit
8. Shops – Brit