[2]

Brit was created by VAFO Praha, a Czech family-owned pet food manufacturer established in 1994.

The Brit brand first appeared around 1999–2000 with the goal of producing premium-quality pet food using carefully selected ingredients while avoiding unnecessary fillers and artificial additives.

Over the following two decades, Brit expanded rapidly across Central Europe before reaching markets throughout Asia, the Middle East, South America, and Africa.

Today, Brit is VAFO’s flagship global brand and represents a major portion of the company’s international business. [3]

VAFO Group is among Europe’s leading independent pet food manufacturers.

The company operates:

• Multiple production facilities across Europe

• Research and development laboratories

• Veterinary nutrition programs

• Wet food, dry food, snack, and supplement manufacturing

Besides Brit, VAFO owns several internationally recognized brands, including:

• Carnilove

• Profine

• PrimaDog

• PrimaCat

• Canvit

• Pooch & Mutt

• Christopherus

• Sam’s Field

Its products are exported worldwide. [4]

Brit promotes nutrition based on several principles:

• High-quality animal proteins

• Functional ingredients supporting long-term health

• Reduced use of artificial preservatives and colorants

• Recipes designed for different breeds, ages, and lifestyles

• Continuous nutritional research and product development

The company’s stated philosophy is:

“We make food for pets with love to provide the best care.”

[5]

Brit offers several specialized product families.

1. Brit Premium by Nature

Designed as an affordable premium everyday food. Features include:

• Chicken, beef, lamb, turkey, or fish recipes

• Natural ingredients

• Digestive support

• Balanced nutrition

• Puppy, adult, and senior formulas

Popular among households seeking a balance between quality and price.

2. Brit Care

Brit’s super-premium range. Characteristics:

• Hypoallergenic formulas

• Grain-free and grain-inclusive options

• Sensitive digestion support

• Skin and coat health

• Joint support

• Immune support

Often recommended for pets with:

• Food sensitivities

• Allergies

• Sensitive stomachs

3. Brit Fresh

Made with a high proportion of fresh meat. Features:

• Fresh chicken

• Fresh beef

• Fresh duck

• Fresh turkey

• Fresh fish

Combined with vegetables, herbs, and fruits.

4. Brit Veterinary Diet

Prescription-style diets intended for use under veterinary guidance. Examples include formulas for:

• Kidney support

• Liver care

• Gastrointestinal issues

• Obesity management

• Diabetes support

• Food allergies

• Urinary health

• Recovery nutrition

5. Brit Animals

Nutrition for small pets including:

• Rabbits

• Guinea pigs

• Hamsters

• Chinchillas

• Ferrets

• Birds

[6]

Brit commonly uses:

Protein Sources

• Chicken

• Lamb

• Salmon

• Turkey

• Duck

• Beef

• Rabbit

• Venison

• Fish

Carbohydrates

Depending on the formula:

• Rice

• Potato

• Sweet potato

• Oats

• Peas

Functional Ingredients

Many recipes include:

• Salmon oil

• Prebiotics

• Probiotics

• Yucca schidigera

• Herbs

• Fruits

• Glucosamine

• Chondroitin

• Omega-3 fatty acids

• Antioxidants

Different product lines vary in ingredient profiles and nutritional goals. [7]

Brit develops recipes targeting:

• Digestive health

• Healthy skin and coat

• Joint care

• Muscle maintenance

• Weight management

• Immune function

• Healthy aging

• Puppy growth

• Breed-specific nutritional needs

Brit products are manufactured by VAFO Group in Europe using modern production facilities and quality-control processes. The company emphasizes ingredient sourcing, in-house laboratories, and investment in manufacturing technology. [8]

Brit products are sold throughout:

• Europe

• Asia

• Middle East

• Africa

• South America

The brand has established a particularly strong presence in:

• Central Europe

• Scandinavia

• Baltic countries

and is distributed in more than 85 countries. [9]

Brit is widely available in the Philippines through:

• Veterinary clinics

• Independent pet stores

• Pet specialty chains

• Lazada

• Shopee

Popular products sold on Lazada Philippines include:

• Brit Care Hypoallergenic

• Brit Premium by Nature

• Brit Fresh

• Brit Veterinary Diet

• Brit wet food pouches and cans

• Brit treats

Brit is generally regarded as a solid premium-to-super-premium pet food brand, especially for owners seeking alternatives to some of the larger multinational brands. Community discussions often praise its ingredient quality, variety of specialized formulas, and value in the veterinary diet segment, while noting that availability of certain formulas can vary by market. As with any pet food, individual pets may respond differently, and veterinary guidance is recommended for animals with specific medical conditions. [10]

According to VAFO, the company emphasizes:

• Responsible ingredient sourcing

• Sustainable business practices

• Opposition to animal testing

• Support for animal welfare organizations and shelters

• Environmental responsibility across its operations [11]

Brit has grown from a Czech premium pet food brand into one of Europe’s most widely distributed pet nutrition brands. Backed by VAFO Group, it offers a broad portfolio ranging from everyday premium foods to specialized veterinary diets and nutrition for small animals. Its focus on quality ingredients, functional nutrition, and diverse formulas has made it a popular choice in many international markets, including the Philippines. [12]

1. Brands – Vafo

2. About us – Vafo

3. About us – Brit

4. Thread for Dog Food Brands and their Pros and Cons

5. Wet dog food reco? – Brit? Smartheart? Etc

6. CSR Pets – Vafo

7. Vafo Group expands pet food production and acquisitions – Vafo

8. VAFO Group strengthens its position in Scandinavia – Vafo

9. New Brit Care Sustainable: We love nature the same way our dogs do – Vafo

10. Press – Vafo

11. Press – Vafo

12. Company profile – Brit