About Jerhigh
JerHigh is a premium pet food and dog treat brand from Thailand, best known for its chicken-based dog snacks and semi-moist dog food. The brand is owned by CPF Food Products Co., Ltd., a company within the Charoen Pokphand (CP) Group’s food business, and is manufactured by International Pet Food Co., Ltd. JerHigh has grown from a domestic Thai brand into an internationally distributed pet food brand available in more than 20 countries. [1]
History
JerHigh was established on January 30, 2002 with the brand concept “Feed Me With Love.” The company positioned its products around the idea that pets are family members and deserve food made with the same care as human food. [2]
The brand’s development can be divided into several phases:
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2002–2005 – “Feed Me With Love”
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Introduced a range of chicken-based dog snacks.
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Focused on strengthening the bond between owners and their dogs through hand-feeding treats.
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2006–2009 – “Dogs Equal to Human”
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Expanded into innovative treats inspired by human foods, including hot dog bars, bacon, cookies, salami, and steak-style snacks.
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Helped popularize the “humanization” trend in Thailand’s pet food industry.
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2010–2013 – “Dogs Are Man’s Best Friend”
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Introduced functional treats such as JerHigh Flexi-Fix, formulated with glucosamine and chondroitin to support joint health.
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Participated in animal welfare activities, including vaccination and sterilization programs for stray dogs.
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2014 onward – Premium Nutrition
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Expanded into premium and super-premium pet food with semi-moist complete meals and holistic nutrition products.
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Continued international expansion and product innovation. [2]
Philosophy
JerHigh emphasizes that dogs are members of the family. The brand promotes products that are:
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Made from real chicken meat
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Produced using standards similar to those applied to human food manufacturing
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Designed to provide both taste and balanced nutrition
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Suitable as rewards while contributing to overall health and wellbeing [3]
Products
JerHigh offers a broad portfolio of dog products, including:
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Chicken Jerky
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Bacon treats
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Soft strips
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Cookies
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2-in-1 sticks
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Freeze-dried treats
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Dental chews (DEN-T Chew)
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Functional treats for:
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Joint health
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Weight management
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Skin and coat
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Vision support
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Energy supplementation
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Semi-moist complete dog food
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Premium dog meals [4]
Product Families
JerHigh’s main product lines include:
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Chicken Jerky
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Healthy Formula
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Energy Formula
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Freeze-Dried Series
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Bacon & Strip Series
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Cookies
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DEN-T Chew
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Semi-Moist Complete Meals [8]
Manufacturing
JerHigh products are manufactured by International Pet Food Co., Ltd. in Thailand. According to the company, products are:
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Produced using real chicken meat
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Manufactured under export-quality standards
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Processed using production standards comparable to those used for human food
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Exported to numerous international markets [5]
International Presence
JerHigh has expanded beyond Thailand and is sold throughout:
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Southeast Asia
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East Asia
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The Middle East
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Europe
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Other international markets
The company states that the brand is distributed in more than 20 countries and is one of Thailand’s leading dog treat brands. [6]
Awards and Recognition
JerHigh has received several recognitions, including:
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Prime Minister’s Export Award – Best Thai Brand (2014)
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Manufacturing certifications such as ISO 9001 and ISO 14001
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Recognition as one of Thailand’s leading pet snack brands [7]
Brand Slogan
JerHigh has used several marketing concepts throughout its history, including:
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“Feed Me With Love”
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“More Than a Treat… For Your Beloved Dog”
These slogans reflect the brand’s emphasis on combining affection, nutrition, and high-quality ingredients. [9]
Summary
JerHigh is one of Thailand’s best-known premium dog treat brands. Since its launch in 2002, it has built its reputation on producing chicken-based treats and complete meals using high-quality ingredients and manufacturing standards comparable to those used for human food. Today, JerHigh offers a wide range of functional and everyday pet products and has expanded its presence to markets around the world while maintaining its core philosophy of treating pets as members of the family. [10]
