Call It Spring is a Canadian fashion footwear and accessories brand owned by The ALDO Group. Known for trend-driven and accessible shoes, handbags, and accessories, the brand targets younger, fashion-conscious consumers and has built its identity around vegan products, comfort technology, and lower-impact materials.

The ALDO Group currently operates two signature brands, ALDO and Call It Spring, maintaining a presence in over 100 countries with more than 1,500 stores across its global network.

Origins: 1991–2010

The history of Call It Spring predates its current name. According to an ALDO Group impact report, the concept originated in 1991 under the name TRANSIT. It was subsequently developed and officially launched as Call It Spring in 2010. Leveraging The ALDO Group’s existing expertise in designing and retailing fashion footwear, the brand was created to offer a younger, more trend-focused proposition than its parent label. Its 2010 launch aimed to establish a one-stop shop for trend-forward shoes and bags.

Expansion

Throughout the 2010s, Call It Spring expanded internationally to become one of The ALDO Group’s principal brands. During this period, the company reported more than 500 points of sale across Canada, the United States, Europe, the Middle East, Africa, Asia-Pacific, and Latin America 1. The brand later increased its emphasis on direct-to-consumer e-commerce alongside its physical retail footprint.

Call It Spring is defined by a combination of trendy fashion, accessible pricing, vegan products, and youthful branding. The ALDO Group describes the brand as focusing on “trendy looks and good vibes,” offering on-trend, vegan shoes, handbags, and accessories suitable for various aspects of daily life, from casual outings to work and special occasions 2.

Compared to the flagship ALDO brand, Call It Spring maintains a more playful and contemporary personality. Its assortment follows current fashion movements rather than exclusively timeless styles, making it relevant to consumers seeking fashion-oriented items without luxury price points.

Call It Spring offers a wide range of categories organized around seasonal trends and everyday essentials 3.

Women’s Footwear

• Heels
• Sandals
• Flats
• Loafers
• Ballet flats
• Sneakers
• Boots
• Knee-high boots
• Platform shoes
• Bridal and occasion footwear

Men’s Footwear

• Sneakers
• Loafers
• Derby shoes
• Casual shoes
• Boots

Accessories

• Handbags
• Small accessories
• Jewelry and fashion accessories

A primary differentiator for Call It Spring is its commitment to vegan footwear and accessories. In 2019, the brand announced it had become 100% PETA-approved vegan, stating that its shoes and handbags are designed without animal-derived components 4. Traditional materials like leather are replaced with alternatives engineered to replicate the appearance and feel of conventional footwear materials.

The brand continues to emphasize vegan credentials alongside materials that are recycled, cruelty-free, and water-efficient 5. Unlike brands that offer vegan items as a limited capsule collection, Call It Spring presents veganism as a fundamental characteristic of its entire product offering.

Sustainability is integral to the brand’s identity, with initiatives beginning around 2019 that include becoming PETA-approved vegan, eliminating single-use plastic shopping bags, using FSC-certified packaging, developing sustainable materials, pursuing lower-impact production, and implementing climate-neutral measures. Call It Spring summarizes this philosophy as “Big Style. Small Impact.” 2. This strategy is closely linked to the brand’s vegan positioning rather than operating as a separate corporate program.

Beyond fashion, Call It Spring promotes its B.E.D. Foam™ Comfort Technology. According to the company, these insoles are breathable, designed for all-day wear and durability, and made using 30% recycled mattresses. This technology is featured in almost every pair of shoes, reflecting an effort to combine trend-led design with everyday wearability.

Call It Spring primarily targets young, fashion-conscious consumers seeking current trends at accessible prices. Its branding is intentionally less formal than traditional footwear retailers, with the company describing itself as a customer’s “bestie” for shoes and handbags to reinforce an approachable personality.

Strategically, the brand focuses heavily on Gen Z. In 2025, The ALDO Group appointed Monia Atijas as Senior Vice-President of Call It Spring, stating the brand’s ambition to become a leading footwear destination for this demographic. While not exclusively a Gen Z brand, younger consumers remain central to its current strategy.

Call It Spring is part of The ALDO Group, a Montreal-based footwear company founded by Aldo Bensadoun in 1972. Originating from Bensadoun’s family background in footwear—his father was a shoe merchant and his grandfather a cobbler—the company grew into an international group specializing in stylish, accessible footwear and accessories 7.

The group’s portfolio is structured as follows:
* ALDO Group: Parent company
* ALDO: Established mainstream fashion brand
* Call It Spring: Younger, trend-focused, vegan fashion brand

Call It Spring maintains a significant presence in the Philippines. Local operations are managed by Suyen Corporation, which holds the license to use Call It Spring trademarks in the country. The Philippine privacy policy identifies these trademarks as being owned by Aldo Group International AG (Switzerland) 6.

The local brand website highlights the company’s sustainability narrative, including vegan products, reduced plastic use, and other environmental initiatives 5. This establishes Call It Spring as an active participant in the Philippine fashion-retail landscape with dedicated local operations rather than solely an imported online entity.

Call It Spring operates through a hybrid model combining physical retail, e-commerce, and international or local retail partnerships. Products are sold via proprietary online channels and physical stores, with distribution arrangements varying by market. The broader ALDO Group provides substantial wholesale, sourcing, and distribution expertise to support operations across multiple retail environments.

The brand’s design philosophy is heavily trend-driven. Rather than positioning itself as a traditional luxury house, Call It Spring responds quickly to fashion movements, translating them into commercially accessible footwear. Key design influences include contemporary streetwear, minimalist fashion, Y2K-inspired trends, platform footwear, ballet-inspired shoes, chunky sneakers, loafers, statement heels, and seasonal color or material trends. This places the brand between fast-fashion aesthetics and conventional fashion footwear retail.

Call It Spring occupies the affordable-to-mid-market fashion segment. It is not positioned as a luxury brand; instead, it aims to make contemporary footwear and accessories accessible to a broader consumer base. The ALDO Group describes its specialization as mid-price, quality fashion footwear, handbags, and accessories 7.

The brand personality can be characterized as young, playful, trend-conscious, accessible, vegan, fashion-forward, and casual. This distinguishes it from the more mature positioning of ALDO. Communications frequently utilize informal language, bright imagery, and lifestyle-oriented messaging rather than heritage-focused storytelling.

As of 2026, the corporate structure is organized as follows:

The ALDO Group
↓
Call It Spring
↓
Footwear · Handbags · Accessories

The ALDO Group remains a privately held company with over 50 years of experience, more than 1,500 stores, and operations in over 100 countries 8. In the Philippines specifically, Suyen Corporation operates the local Call It Spring business under license 9.

• Call It Spring official website
• Call It Spring Philippines
• ALDO Group official website

1. About us
2. ALDO and Call It Spring will completely eliminate single-use shopping bags, keeping an
3. Call It Spring | Vegan Shoes, Boots, Sandals & Handbags
4. US
5. Our Journey – Call it Spring
6. Privacy policy – Call it Spring
7. ALDO Fashion Brands | Fashion Company | www.aldogroup.com
8. Call It Spring | Vegan Shoes, Boots, Sandals & Handbags
9. Accounts – Call It Spring