The 2019 founding date and founder information have been reported by When in Manila, which described Elaine Huang as a Manila-based mompreneur who established Cathy Kathy after entering the beauty business and opening her own salon in 2017.2

Cathy Kathy emerged from its founder’s experience in the beauty-salon industry. According to a 2022 profile, Elaine Huang opened her own beauty salon in 2017 and subsequently saw an opportunity to develop products that addressed needs she felt were not adequately served by existing market offerings. Cathy Kathy was founded in 2019.3

Rather than developing solely as a consumer cosmetics label, Cathy Kathy built much of its identity around professional beauty supplies, particularly products used by nail technicians and salons. The company describes itself as a local brand serving retail, wholesale, and manufacturing clients, with an emphasis on products it describes as non-toxic and environmentally responsible.4

Cathy Kathy operates across two related areas:

Cathy Kathy Professional

Cathy Kathy Professional is the brand’s core professional-beauty division. It specializes in products intended for nail technicians, salons, and other beauty professionals.

Its product range includes:

• Gel polish
• Builder gel
• Gel nail extensions
• Nail tips
• Function coats
• Base and top coats
• UV/LED lamps
• Gel removers
• Nail tools
• Nail treatments
• Nail-art products
• Nail adhesives
• Manicure products

The company’s website describes its professional gel products as having sophisticated, year-round colors and being designed particularly for professional use.5 Its catalog has expanded considerably: the current collection directory lists 185 gel-polish products and 138 products under the Professional line, alongside categories such as builder gel, nail extension, nail devices, nail treatments, and function coats.6

Cathy Kathy Home

Cathy Kathy Home extends the brand beyond salon beauty into home fragrance and aromatherapy.

Its products include:

• Crystal aromatherapy diffusers
• Essential oils
• Reed diffusers
• Crystal-stone candles
• Home fragrance
• Mist Power sanitizers
• Refills

The company specifically markets its crystal aromatherapy diffuser as the first crystal aromatherapy essential-oil diffuser in the Philippines, combining natural crystals with fragrance oils.7

Cathy Kathy’s current catalog is broader than a conventional nail-polish brand.

Gel Polish

Gel polish is arguably the brand’s most important category. The catalog includes numerous collections, colors, and professional formulations. One notable line is the Nordic Edition, which the company describes as UK-formulated premium gel polish. Another is the Tokyo Collection, marketed as a Japanese gel-polish collection.8

Nail Extension Products

The brand sells products for modern nail extensions, including builder gels, acryl polygels, soft-gel tips, nail-extension adhesives, and extension-related accessories. Its catalog includes products such as the Cathy Kathy Multi Fix N Gel, marketed as a soft-gel-tip adhesive.9

Function Coats

Function coats are another major part of the professional range. These include products such as base coats and other specialized nail coatings intended to improve the performance and finish of a manicure.10

Nail Equipment and Tools

Cathy Kathy also supplies equipment used by nail professionals, including UV/LED curing lamps, nail tools, and manicure equipment.

Hand and Personal-Care Products

The brand has expanded into products such as Mist Power Hand Sanitizer, including scented and moisturizing formulations and refill products.3

Aromatherapy and Home Fragrance

Its Home line includes essential oils, crystal diffusers, reed diffusers, and candles incorporating crystal stones. Examples in the current catalog include Himalayan crystal and amethyst crystal diffuser products.7

Cathy Kathy’s positioning combines professional beauty expertise with lifestyle and self-care. The company describes its mission in terms of inspiring women nationwide, putting customers first, and building long-term relationships.4

Its branding also emphasizes the idea that nails are an important form of personal expression. The company’s website summarizes this philosophy with the concept that your nail is your signature and that you should feel good about it every day.5 This gives the brand two complementary identities:

• Professional side: Beauty-industry products designed for nail technicians and salons.
• Lifestyle side: Beauty, fragrance, aromatherapy, and self-care products for individual consumers.

Cathy Kathy products are distributed in the Philippines through a combination of its own retail/online channels and distributors. Berfly International identifies itself as a manufacturer and distributor of professional beauty supplies and states that it is the exclusive Philippine distributor of Cathy Kathy. Berfly is based in Cainta, Rizal.11

Cathy Kathy itself lists physical retail locations and online shopping channels. Its listed retail presence has included locations at SM Aura, Power Plant Mall/Rockwell, Molito Alabang, Mitsukoshi BGC, and SM Mall of Asia, among others.10

The brand also maintains an online store and has stated that it is available through platforms including Lazada and Zalora, with a LazMall flagship presence.

Cathy Kathy products appear in the Philippine FDA’s cosmetic product notification database. For example, the FDA database lists Cathy Kathy Nordic Gel Polish, with Berfly International Trading Corp. as the company, with a notification issued on 31 October 2025 and an expiry date of 31 October 2028. The FDA database also lists Cathy Kathy Extension Builder Gel under the same company.

This indicates that at least some Cathy Kathy cosmetic products have gone through the Philippines’ cosmetic notification system. However, this should not be interpreted as meaning that every product in the catalog has identical regulatory status.

Cathy Kathy occupies a distinct position in the Philippine beauty market. It is not simply a consumer nail-polish brand; its business model has a significant B2B/professional component, with products aimed at salons and nail technicians, while simultaneously selling directly to consumers.

Its positioning can therefore be summarized as: professional beauty → nail care → salon supplies → personal beauty → home fragrance → lifestyle. That broadening allows Cathy Kathy to use its original expertise in professional beauty as a foundation for a wider lifestyle brand.

Professional Orientation

Unlike many consumer nail brands, Cathy Kathy explicitly targets salons and beauty professionals, including through professional equipment, gels, extension products, and training courses.13

Broad Product Ecosystem

The company sells products across the nail-care process rather than focusing on a single item such as polish: preparation, treatment, extension, curing, decoration, and aftercare are all represented in its catalog.6

Philippine Identity

The company explicitly describes itself as a local Philippine brand, rather than presenting itself solely as an imported international cosmetics label.4

Beauty-to-Lifestyle Expansion

The addition of essential oils, crystal diffusers, candles, and home fragrance allows Cathy Kathy to extend the brand concept from beauty of the nails to broader self-care and lifestyle.7

As of 2026, Cathy Kathy presents itself as a Philippine lifestyle brand that goes beyond its original professional-nail focus. Its website currently features multiple product families, including Tokyo Collection, Nordic Edition, Function Coats, Gel Polish, Mist Power, Crystal Diffusers, Essential Oils, and Crystal-Stone Candles.12

The company continues to promote distributor opportunities, suggesting that wholesale and distribution remain an important component of its business model.11

Cathy Kathy is a Philippine-founded beauty and lifestyle brand established in 2019 by Elaine Huang, best known for professional nail products and gel polish, and subsequently expanded into nail extensions, salon supplies, aromatherapy, home fragrance, and personal-care products.2

1. BRAND INTRODUCTION – cathykathyph
2. Cathy Kathy – cathykathyph
3. These Stylish Sanitizers Are Also Keychains So You’ll Never Forget to Bring One With You – When In Manila
4. ABOUT – cathykathyph
5. ABOUT US – cathykathyph
6. Collection List Page
7. Products – cathykathyph
8. Berfly International | LinkedIn
9. Berfly International | LinkedIn
10. WHERE TO SHOP – cathykathyph
11. FOR ANY QUESTIONS – cathykathyph
12. Tokyo Collection Color Chart – cathykathyph
13. Cathy Kathy Professional UV Nail Tips Glue Gel in 15ml Nail Art – TikTok Shop Philippines