The origins of Century Tuna trace back to 1978, when businessman Ricardo S. Po Sr. established a tuna export business in the Philippines, earning the nickname “Mr. Tuna.” His expertise in seafood processing laid the foundation for the launch of Century Tuna in 1986. [2]

The brand quickly gained popularity by positioning canned tuna as a healthier alternative to processed meats. Over the decades, Century Tuna expanded its product range and became one of the flagship brands of Century Pacific Food, Inc. [2]

Century Tuna is manufactured and marketed by Century Pacific Food, Inc., one of the Philippines’ largest food manufacturers. The company produces canned seafood, meat products, dairy products, coconut products, and plant-based foods, with products sold both locally and internationally. [3]

Century Tuna offers several canned tuna variants, including:

• Flakes in Oil

• Flakes in Brine

• Hot & Spicy

• Calamansi

• Lite (reduced fat and salt)

• Premium Yellowfin Tuna

• Ready-to-eat flavored tuna products

The products are available in various can sizes and are marketed as being rich in protein, containing Omega-3 DHA, low in cholesterol, and free from preservatives. [4]

Century Tuna has consistently promoted a healthy lifestyle. Its advertising campaigns focus on:

• High-protein nutrition

• Active and fitness-oriented lifestyles

• Convenience for everyday meals

• Heart-healthy food choices

The brand is known for the slogan “Think Healthy, Think Century Tuna.” [5]

In 2006, Century Tuna launched Century Tuna Superbods, a nationwide fitness and modeling competition that promotes health, wellness, and physical fitness. The competition has become one of the Philippines’ best-known fitness events and later introduced the Ageless category to encourage healthy living regardless of age. [6]

Century Tuna states that it sources tuna responsibly and supports sustainable fishing practices. According to the company, its operations also focus on reducing environmental impact through improved resource management, lower energy and water consumption, and waste reduction initiatives. The company also says its tuna business supports the livelihoods of thousands of Filipino families. [7]

Century Tuna is regarded as the leading canned tuna brand in the Philippine market and is exported to countries with large Filipino communities, including the United States and parts of the Middle East. It is one of the flagship marine products in Century Pacific Food’s portfolio alongside brands such as 555 Tuna, Blue Bay Tuna, and Fresca Tuna. [8]

Century Tuna is widely recognized for featuring athletes, actors, and fitness personalities in its advertising campaigns. The brand emphasizes physical fitness, nutrition, and active lifestyles through television commercials, digital campaigns, and the annual Superbods competition. [9]

Since its introduction in 1986, Century Tuna has become one of the Philippines’ most recognizable food brands. Its combination of affordable pricing, nutritional positioning, and strong marketing has made it a staple in many Filipino households and a prominent example of successful local food branding. [10]

1. Century Tuna – Century Pacific Food Inc.

2. About – Century Pacific Food Inc.

3. Company Information

4. Products – Century Tuna

5. Home – Century Tuna

6. Our Brands – Century Pacific Food Inc.

7. Centerpoint Building, Julia Vargas Avenue

8. Century Pacific Food Inc. | Brands and Products you love and trust

9. Stock Information – Century Pacific Food Inc.