According to Rebisco’s official product information, Pacific Sunrise is made from palm olein and is enriched with vitamins A and E and Omega 6 and 9. Rebisco also describes it as having 0% cholesterol, 0% trans fat, being non-GMO, and Halal-certified.

Pacific Sunrise is part of the broader food-business portfolio connected to the Rebisco Group of Companies. A 2021 profile of the brand identifies it specifically as a brand under Agri Pacific Corporation, itself part of the Rebisco Group. [1]

The brand’s public marketing has traditionally focused on the role of cooking in Filipino family life—particularly the idea of preparing meals at home and sharing food with family. Its campaigns have frequently associated Pacific Sunrise with breakfast, homemade meals, family occasions, and everyday Filipino cooking. [2]

Pacific Sunrise Vegetable Cooking Oil

The core product is Pacific Sunrise vegetable cooking oil. It is made using palm olein, the liquid fraction of palm oil that is commonly used for frying and general food preparation.

The product has been sold in several formats and sizes. Publicly documented listings include 250 ml, 500 ml, 1-liter, and 2-liter formats, with packaging varying between bottles, pouches, and other retail formats.

Its nutritional/functional positioning emphasizes:

• Vitamin A
• Vitamin E
• Omega-6
• Omega-9
• 0% cholesterol
• 0% trans fat
• Non-GMO formulation
• Halal certification

These are claims made in Pacific Sunrise/Rebisco’s product descriptions; they should not be interpreted as a general claim that all cooking oils containing palm olein are inherently healthier than every alternative.

Flavored cooking oils

Pacific Sunrise subsequently expanded beyond its standard vegetable oil with flavored cooking oils. Public promotional material identifies three principal varieties:

• Garlic Flavored Oil
• Chicken Flavored Oil
• Chili Flavored Oil

The brand markets these not only for frying but also for seasoning, marinating, dipping, and drizzling over prepared food. [2]

This extension gives Pacific Sunrise a slightly broader role in the kitchen: rather than functioning solely as a frying medium, the flavored products are marketed as convenient ways to add additional flavor to dishes.

Pacific Sunrise’s branding is strongly family- and food-oriented. Its communications commonly use themes such as:

• Family meals
• Homemade cooking
• Breakfast
• Filipino food
• Healthy eating
• Convenience
• Sharing food with loved ones

For example, Pacific Sunrise has run campaigns around breakfast and family cooking, presenting the preparation of food as a meaningful family activity rather than simply a household chore. [1]

Its marketing has also emphasized accessibility. Promotional material has listed availability through major Philippine supermarket chains and grocery retailers, as well as online marketplaces such as Lazada and Shopee. [2]

Pacific Sunrise has been marketed as a nationwide consumer product. Promotional material has cited availability in supermarket and grocery chains including Robinsons Supermarket, Landmark, Shopwise, The Marketplace, Metro Retail Stores, South Supermarket, NCCC, Sta. Lucia Supermarket, Pioneer Center, Unimart, and LCC Supermarkets, although individual product availability can change by retailer and location. [2]

The brand has also been promoted through online shopping channels, reflecting the increasing importance of e-commerce for packaged food products in the Philippines. [2]

A distinctive feature of Pacific Sunrise’s marketing is its emphasis on “cooking with love” and everyday family experiences. Rather than presenting itself primarily as a premium culinary ingredient, the brand generally communicates as an accessible household cooking product.

Its campaigns have included recipes and food-related content, particularly dishes associated with breakfast and Filipino home cooking. Earlier campaigns also highlighted chefs and recipes as a way of demonstrating how the oil could be incorporated into different meals. [1]

The flavored-oil range represents another aspect of this strategy. Garlic, chicken, and chili variants allow the brand to appeal to consumers who want a convenient flavor boost without having to prepare a separate seasoning mixture. [2]

The connection with Rebisco is important for understanding Pacific Sunrise’s place in the Philippine food industry.

Rebisco is better known to consumers for packaged foods such as biscuits and snacks, but its corporate portfolio extends into other food categories. Pacific Sunrise appears within Rebisco’s broader Meals and Food Solutions portfolio alongside products such as bread flours and other food ingredients.

The official Rebisco website currently maintains a dedicated Pacific Sunrise product page, identifying Pacific Sunrise Cooking Oil as the brand’s featured product.

Based on publicly available material, Pacific Sunrise has evolved from a straightforward vegetable-oil offering into a small cooking-oil portfolio.

A simplified timeline looks like this:

1. Core vegetable oil — Pacific Sunrise establishes itself around palm-olein-based cooking oil.
2. Nutritional positioning — Marketing emphasizes vitamins A and E, Omega 6 and 9, and other product attributes.
3. Family-oriented branding — Campaigns increasingly associate the product with home cooking, breakfast, and family meals.
4. Flavored-oil expansion — Garlic, chicken, and chili varieties are introduced.
5. Broader retail/e-commerce presence — Products are promoted through supermarkets and online marketplaces across the Philippines. [2]

Pacific Sunrise fits into a particularly familiar category in the Philippines: everyday household cooking oil. Its products are intended for common kitchen applications such as frying, sautéing, and general food preparation.

The flavored variants extend this use into dishes where consumers want additional garlic, savory/chicken, or chili notes. The brand’s promotional material specifically recommends applications ranging from cooking and frying to seasoning, marinating, dipping, and drizzling. [2]

As of 2026, the clearest official description of Pacific Sunrise is that it is a Rebisco-associated Philippine cooking-oil brand centered on palm-olein vegetable oil, with flavored cooking oils forming an important product extension. Its identity is built around accessible home cooking, family meals, and practical everyday use.

It is worth noting that “Pacific Sunrise” is not a uniquely identifying name worldwide. There are unrelated businesses and trademarks using the same or similar name, including Pacific Sunrise Holding in Thailand and historical trademarks in other markets. The profile above specifically concerns the Philippine cooking-oil brand associated with Agri Pacific Corporation/Rebisco. [3]

Official source

Rebisco — Pacific Sunriserebisco.com.ph

Rebisco — Meals and Food Solutionsrebisco.com.ph

1. What’s for Breakfast? Start Your Day Right with Good, Healthy Food from Pacific Sunrise – ElifestyleManila.com
2. Pacific Sunrise Breakfast Club, Tanzang Luma I, Imus (2025)
3. About us – Pacific Sunrise Holding