Chinatera

About Chinatera

Chinatera is a consumer goods and e-commerce brand owned by CHINATERA LIMITED, a private company registered in Hong Kong. The brand is primarily associated with the online retail of footwear, apparel, accessories, and other consumer products, sold through its own websites as well as third-party online marketplaces. The company has registered several trademarks in the United States for fashion products and retail services.1

Overview

Brand name: Chinatera
Company: CHINATERA LIMITED
Founded: The company was established in 2007 in Hong Kong, while the Chinatera trademark first entered commercial use in 2017.1
Headquarters: Sheung Wan, Hong Kong (registered office)
Industry: E-commerce, fashion retail, consumer goods
Products: Shoes, clothing, fashion accessories, and general merchandise3

History

CHINATERA LIMITED was incorporated in Hong Kong on 7 May 2007 as a private limited company.1 Public trademark filings indicate that the company expanded into international e-commerce around 2017, when it began registering the CHINATERA trademark in the United States for footwear and apparel.1

During the same period, the company also registered trademarks for additional brands, including PB PEGGYBUY, covering clothing, bags, footwear, and online retail services. These filings suggest that the company operated multiple online retail brands targeting international customers.2

Products

The Chinatera brand has been associated with:

Casual footwear
Barefoot and minimalist shoes
Hiking shoes
Sandals and slippers
Women’s clothing
Fashion accessories
General consumer products through online marketplaces

Product offerings have varied over time depending on the company’s online stores and sales channels.4

Business Model

Chinatera operates primarily as an online retailer. The company has sold products through:

Brand-operated e-commerce websites
Independent online stores
Third-party marketplaces
Cross-border international shipping

Trademark registrations for retail and marketplace services indicate that CHINATERA LIMITED has also offered online marketplace and import/export-related business services.

Trademarks

CHINATERA LIMITED owns several U.S. trademark registrations, including:

Trademark	Primary Use	Status
CHINATERA	Clothing and footwear	Registered (2018)3
PB PEGGYBUY	Clothing and accessories	Registered2
PB PEGGYBUY	Online retail and marketplace services	Registered2
PINFECT	Beauty and personal care products	Registered filing by CHINATERA LIMITED3

Market Presence

Chinatera has primarily targeted international consumers through online sales. The company has appeared in trademark records, online shopping platforms, and independent review websites, rather than maintaining a significant brick-and-mortar retail presence.3

Customer Reception

Customer experiences reported on public review platforms have been mixed. Positive reviews generally mention affordable pricing and successful deliveries, while negative reviews frequently cite:

Long shipping times
Difficulty contacting customer service
Return and refund issues
Receiving incorrect products

As with many cross-border e-commerce retailers, customer experiences vary by order and destination.5

Current Status

CHINATERA LIMITED remains an active Hong Kong company according to company registration records. The Chinatera name continues to appear in trademark databases and online retail references, although the scale of its current operations is not publicly documented.1