About CHONG CHONG
Overview
CHONG CHONG (Chong Chong Jewelry Group) is a family-owned jewelry manufacturer and business-to-business (B2B) supplier that specializes in custom sterling silver and brass jewelry. The company serves distributors, wholesalers, retailers, and private-label brands, with a primary customer base in North America and Europe. It is recognized for combining large-scale manufacturing capabilities with bespoke design and product development services. [1]
History
The origins of the company date back more than four decades. Founder Richard Wei entered the jewelry industry while working as a part-time sales agent during his college years. After mastering the craft of polishing cubic zirconia, he and his wife, Lily Wei, established their own jewelry manufacturing business.
Over a period of more than 35 years, the operation expanded from a small family enterprise into an international jewelry manufacturing group. This growth included the establishment of factories in Southeast Asia and business operations linked to Los Angeles, California. The company continues to be managed as a family business, emphasizing long-term relationships with both customers and employees. [2]
Business Model
CHONG CHONG operates primarily as an OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) rather than as a consumer-facing jewelry brand. Its core services include:
- Custom jewelry manufacturing
- Product design and development
- CAD (Computer-Aided Design)
- Stone sourcing
- Private-label production
- Packaging solutions
- Quality assurance and production management
The company manufactures jewelry for importers, television shopping networks, online retailers, wholesalers, and established jewelry brands. [3]
Products
CHONG CHONG produces a broad range of fashion and fine jewelry items, including:
- Rings
- Earrings
- Necklaces
- Bracelets
- Charms
- Pendants
Common materials used in production include:
- Sterling silver
- Brass
- Cubic zirconia
- Synthetic gemstones
- Colored gemstones
- Semi-precious stones
- Diamond accents
The company offers multiple plating finishes, such as rhodium, gold, rose gold, and silver plating, along with protective e-coating to enhance durability.
Manufacturing Capabilities
The company operates manufacturing facilities in:
- Thailand (Chong Chong (Thailand) Co., Ltd.)
- Myanmar (B.C.C. Jewelry Manufacturing Co. Ltd.)
Its production capacity includes:
- Approximately 30,000 rings, pendants, and earrings per month
- Up to 100,000 stud earrings monthly
- Approximately 10,000 bracelets monthly
Typical production timelines are as follows:
- Samples: around 14 days
- Production orders: around 40 days
- Repeat orders: around 35 days
Minimum order quantities generally begin at 100 pieces.
Quality and Compliance
CHONG CHONG states that it adheres to internationally recognized manufacturing and ethical standards. Reported memberships and compliance programs include:
- Responsible Jewellery Council (RJC)
- amfori BSCI
- Higg Facility Environmental Module (Higg FEM)
The company emphasizes quality control throughout the production process, ethical sourcing practices, and responsible manufacturing.
Design Philosophy
The company’s stated philosophy focuses on:
- Craftsmanship
- Reliable production
- Innovation
- Long-term customer partnerships
- Consistent product quality
- Efficient manufacturing
Rather than selling collections directly to consumers, CHONG CHONG positions itself as a manufacturing partner that assists brands in transforming designs into finished jewelry products. [4]
Markets
CHONG CHONG primarily serves business customers in:
- United States
- Canada
- Europe
Its clientele includes:
- Jewelry importers
- Wholesalers
- Retail chains
- Television shopping networks
- E-commerce brands
- Independent jewelry labels
The company conducts its sourcing and customer support activities from Los Angeles, while manufacturing takes place in Southeast Asia.
Company Values
According to the company, its core values include:
- Family leadership
- Teamwork
- Quality craftsmanship
- Customer service
- Ethical manufacturing
- Innovation
- Continuous improvement
The company also highlights employee welfare and long-term relationships with staff and customers as central to its business philosophy. [5]
Summary
CHONG CHONG is an established international jewelry manufacturing group with more than 35 years of industry experience. Operating primarily as an OEM/ODM supplier, it specializes in custom sterling silver and brass jewelry for global brands and wholesalers. Its strengths lie in integrated product development, large-scale manufacturing capacity, international compliance standards, and long-standing expertise in jewelry craftsmanship. [6]
